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Beyond The Echo Chamber Network Layer Slideshow

by Media Maven at The Media Consortium on Jan 29, 2010

  • 3,946 views

The rising popularity of networked communication has begun to overtake and complicate the concept of top-down media structures. In our book Beyond The Echo Chamber, we lay out and analyze the new ...

The rising popularity of networked communication has begun to overtake and complicate the concept of top-down media structures. In our book Beyond The Echo Chamber, we lay out and analyze the new media infrastructure through the "four layers of networks."

This slideshow illustrates how media outlets must strategically integrate four layers (and a bonus "cycle of engagement" slide) into their planning to shape and distribute coverage for maximum impact.

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http://www.pbs.org 1009
http://www.beyondtheecho.net 463
http://jessicaclark.com 141
http://www.centerforsocialmedia.org 43
http://beyondtheecho.net 40
http://www.cmsimpact.org 19
http://csm-au.taotidev.com 17
http://www.slideshare.net 11
http://cmsimpact.org 3
http://23.21.180.28 3
http://siteground139.com 3
http://www.google.com 2
http://www.e-presentations.us 2
http://centerforsocialmedia.org 2
http://jujo00obo2o234ungd3t8qjfcjrs3o6k-a-sites-opensocial.googleusercontent.com 2
http://inthesetimes.com 1
http://translate.googleusercontent.com 1
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Beyond The Echo Chamber Network Layer Slideshow Beyond The Echo Chamber Network Layer Slideshow Presentation Transcript