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The rising popularity of networked communication has begun to overtake and complicate the concept of top-down media structures. In our book Beyond The Echo Chamber, we lay out and analyze the new media infrastructure through the "four layers of networks."
This slideshow illustrates how media outlets must strategically integrate four layers (and a bonus "cycle of engagement" slide) into their planning to shape and distribute coverage for maximum impact.
Clipping is a handy way to collect important slides you want to go back to later.