Handy Guides Corporate Blogging

Forget the traditional PR approach Blogosphere requires a new approach Don’t send press releases Tailor any approach you make to a blogger Do your research and do your leg-work

Forget the traditional PR approach

Blogosphere requires a new approach

Don’t send press releases

Tailor any approach you make to a blogger

Do your research and do your leg-work

Start your own blog (clog!) Don’t replicate your news and events page Demonstrate your expertise

Start your own blog (clog!)

Don’t replicate your news and events page

Demonstrate your expertise

Start your own blog (clog!) Don’t replicate your news and events page Demonstrate your expertise Give your company a human face

Start your own blog (clog!)

Don’t replicate your news and events page

Demonstrate your expertise

Give your company a human face

What will we say? Monitor the latest news and comment on it Subscribe to other blogs for material Provide company updates Comment on existing projects

What will we say?

Monitor the latest news and comment on it

Subscribe to other blogs for material

Provide company updates

Comment on existing projects

Link to your blog – everywhere! Advertise Comment on other blogs ‘ Tweet’ about it RSS feeds See potential clients as ‘keywords’

Link to your blog – everywhere!

Advertise

Comment on other blogs

‘ Tweet’ about it

RSS feeds

See potential clients as ‘keywords’

Say goodbye to traditional PR Set up your own blog Post regularly, post well and shout about it! Remember: content is (still) king!

Say goodbye to traditional PR

Set up your own blog

Post regularly, post well and shout about it!

Remember: content is (still) king!

This handy guide was produced and presented by Tracy Playle MCIPR Director, Pickle Jar Communications Ltd

Visit our blog at: www.picklejarcommunications.blogspot.com

Pickle Jar Communications Ltd Coventry, United Kingdom T: +44 (0)24 7671 1123 Skype: Pickle Jar Communications www.picklejarcommunications.com