Handy Guides Corporate Blogging
 
<ul><li>Forget the traditional PR approach </li></ul><ul><li>Blogosphere requires a new approach </li></ul><ul><li>Don’t s...
<ul><li>Start your own blog (clog!) </li></ul><ul><li>Don’t replicate your news and events page </li></ul><ul><li>Demonstr...
 
<ul><li>Start your own blog (clog!) </li></ul><ul><li>Don’t replicate your news and events page </li></ul><ul><li>Demonstr...
<ul><li>What will we say? </li></ul><ul><li>Monitor the latest news and comment on it </li></ul><ul><li>Subscribe to other...
<ul><li>Link to your blog – everywhere! </li></ul><ul><li>Advertise </li></ul><ul><li>Comment on other blogs </li></ul><ul...
<ul><li>Say goodbye to traditional PR </li></ul><ul><li>Set up your own blog </li></ul><ul><li>Post regularly, post well a...
This handy guide was produced and presented by  Tracy Playle MCIPR Director, Pickle Jar Communications Ltd
Visit our blog at: www.picklejarcommunications.blogspot.com
Pickle Jar Communications Ltd Coventry, United Kingdom T: +44 (0)24 7671 1123 Skype: Pickle Jar Communications www.picklej...
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Handy Guide: Corporate Blogging

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A handy guide to corporate blogging. 10 minutes 30 seconds

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Handy Guide: Corporate Blogging

  1. 1. Handy Guides Corporate Blogging
  2. 3. <ul><li>Forget the traditional PR approach </li></ul><ul><li>Blogosphere requires a new approach </li></ul><ul><li>Don’t send press releases </li></ul><ul><li>Tailor any approach you make to a blogger </li></ul><ul><li>Do your research and do your leg-work </li></ul>
  3. 4. <ul><li>Start your own blog (clog!) </li></ul><ul><li>Don’t replicate your news and events page </li></ul><ul><li>Demonstrate your expertise </li></ul>
  4. 6. <ul><li>Start your own blog (clog!) </li></ul><ul><li>Don’t replicate your news and events page </li></ul><ul><li>Demonstrate your expertise </li></ul><ul><li>Give your company a human face </li></ul>
  5. 7. <ul><li>What will we say? </li></ul><ul><li>Monitor the latest news and comment on it </li></ul><ul><li>Subscribe to other blogs for material </li></ul><ul><li>Provide company updates </li></ul><ul><li>Comment on existing projects </li></ul>
  6. 8. <ul><li>Link to your blog – everywhere! </li></ul><ul><li>Advertise </li></ul><ul><li>Comment on other blogs </li></ul><ul><li>‘ Tweet’ about it </li></ul><ul><li>RSS feeds </li></ul><ul><li>See potential clients as ‘keywords’ </li></ul>
  7. 9. <ul><li>Say goodbye to traditional PR </li></ul><ul><li>Set up your own blog </li></ul><ul><li>Post regularly, post well and shout about it! </li></ul><ul><li>Remember: content is (still) king! </li></ul>
  8. 10. This handy guide was produced and presented by Tracy Playle MCIPR Director, Pickle Jar Communications Ltd
  9. 11. Visit our blog at: www.picklejarcommunications.blogspot.com
  10. 12. Pickle Jar Communications Ltd Coventry, United Kingdom T: +44 (0)24 7671 1123 Skype: Pickle Jar Communications www.picklejarcommunications.com
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