Joining the conversation presents opportunities
Old fashioned influence in⋅flu⋅ence [in-floo-uhns] Show IPA noun, verb, -enced,-enc⋅ing. –noun the capacity or power of persons or things to be a compelling force on or produce effects on the actions, behavior, opinions, etc., of others. www.dictionary.com
Assumption vs. Reality 1) In-Store Porn Leads To Arrests 2) Lottery Winner Has Drug, Sex Charges 3) Ex-Abstinence Promoter Arrested In Sex Case 4) Several Wakarusa Attendees Arrested 5) Woman Killed In Wreck 6) Officer Stable After Shooting 7) Man Dies of Beating Injuries 8) Sex Rumors Tied To Killing of Waldron Mayor 9) FS Man Shot To Death 10) *Breaking News* FS Police Shoot, Kill Man Times Record is going to stop being the Crimes Record. People don’t want to read about crime only. Plus it makes it look like the city has an inordinate amount of crime when it doesn’t. 6/20/2010 16
Getting Started Take baby steps… start small Listen and study Interact: Join the conversation 6/20/2010 17
Friend me. Tweet it. Blog FACEBOOK —Social networking site that connects people with friends, co-workers, classmates, etc. TWITTER — Microblogging. 140 characters or less. BLOG —A weblog maintained with regular entries of commentary, description of events or other material such as graphics or video. 6/20/2010 18
Why should we do this? Opens conversations with public The public will be talking online, anyway. Puts a human face on a city, non-profit, business, etc. 6/20/2010 19
Obstacles Lack of Web-related capabilities Reluctance to allow user participation Ineffective governance 6/20/2010 20
Managing Social Media First realize, trying to control the conversation is fultile You may not be able to control, but you can influence it Be prepared to step in and moderate when things go way off topic and get personal Correct incorrect information Thinking about not allowing vulgarity or hate speech. Maybe make that a requirement. 6/20/2010 21
Social Media and Your City -Define Social Media -Consider Social Media -Different Than City Web Site? -Choose Which Tools To Use? -Take Centralized or Decentralized Approach? -Post to Social Media Sites…Is that a record? -Review of Sample Policies
Defining Social Media: Facebook LinkedIn MySpace Blogs Twitter YouTube iReport TwitPic Flickr Wikis RSS Feeds Mobile Phone Content Uploaded to Internet
Different Than City Web Site? Yes, Yes, Yes! Web Sites Tend To Be More Formal Web Sites Contain One-Way Communication Is Your Staff Ready For Social Media? Are Citizens Ready For Social Media?
Which Tools To Use? Microblogs-pulse taking of current events. Social Networks-work well as a place for folks interested in the city. Video Sites-allows commenting/posting/rating of videos. Photo Sharing-allows commenting/posting/rating of photos. Wikis-used to develop a city’s history, city’s historic sites, etc. (CAUTION!)
What Approach To Take? Decentralized May Make Sense -Allow officials to comment on their own areas of expertise. Centralized May Make Sense -Allow for a more controlled approach.
Social Media Posts…A Record? Official or Unofficial City Business What If A City Keeps More Than What’s Required? Definition of “Public Records” Some Information Must Be Maintained