SentiMetrix Reflecting the World’s Opinions Web sentiment tracking in AWS cloud Vadim Kagan, President

Sales…analysts…focus groups … You can learn A LOT from data you already have! Internal Data Analysts Experts Management

What about everyone else… … You can learn A LOT MORE from the World Locations: Internal Data Analysts Experts Management Internal Data Analytists Experts Management Trends: Sources: Bloggers Online Comments Review Sites Media & Social Media

What will it take? An opinion analysis engine that is: Real time Precise Granular Multilingual Scalable Easy to Integrate Introducing SentiGrade by SentiMetrix

An opinion analysis engine that is:

Real time

Precise

Granular

Multilingual

Scalable

Easy to Integrate

Introducing SentiGrade by SentiMetrix

SentiGrade Technology 3 Patent Pending Algorithms for Sentiment Analysis Unique Advantages: Highly Accurate Analysis Engine - Independently tested and validated accuracy Precise Scoring Granular +1 to -1 “continuous scale” scoring is a significant improvement over other technologies that find positive, negative, neutral Enables customers to identify small shifts in opinion/attitudes Attribute Level Scoring - enables customer to extract attribute scores (e.g., attributes about a seller, service or product) Multi-lingual - Current support for 9 Languages Trainable - Easy to tune for specific verticals Near real-time results Highly scalable platform leveraging cloud computing model XML-Based Web Service API & for Easy Integration SentiGrade TM Opinion Analysis Engine SentiGrade GUI SentiGrade Web Service Interface WWW

3 Patent Pending Algorithms for Sentiment Analysis

Unique Advantages:

Highly Accurate Analysis Engine - Independently tested and validated accuracy

Precise Scoring

Granular +1 to -1 “continuous scale” scoring is a significant improvement over other technologies that find positive, negative, neutral

Enables customers to identify small shifts in opinion/attitudes

Attribute Level Scoring - enables customer to extract attribute scores (e.g., attributes about a seller, service or product)

Multi-lingual - Current support for 9 Languages

Trainable - Easy to tune for specific verticals

Near real-time results

Highly scalable platform leveraging cloud computing model

XML-Based Web Service API & for Easy Integration

SentiMetrix and AWS SentiMetrix needed solution that provided: Low upfront costs Easy and fast scalability Unlimited growth capacity Rich development ecosystem Well developed toolset

SentiMetrix needed solution that provided:

Low upfront costs

Easy and fast scalability

Unlimited growth capacity

Rich development ecosystem

Well developed toolset

SentiMetrix and AWS: today Multiple AMI instances Front- and back-end processing Different instance sizes to optimize price/performance Multiple EBS volumes Reliable easy-to-grow storage Easy to clone S3 for backups AWS management console

Multiple AMI instances

Front- and back-end processing

Different instance sizes to optimize price/performance

Multiple EBS volumes

Reliable easy-to-grow storage

Easy to clone

S3 for backups

AWS management console

SentiMetrix and AWS: coming soon Mechanical Turk Use human intelligence to tune our model Elastic MapReduce More efficient back end scaling Elastic LoadBalance Providing uninterrupted access to SentiGrade dashboards At some point… SentiMetrix AMI?

Mechanical Turk

Use human intelligence to tune our model

Elastic MapReduce

More efficient back end scaling

Elastic LoadBalance

Providing uninterrupted access to SentiGrade dashboards

At some point… SentiMetrix AMI?

Contact SentiMetrix Interested in learning what the world thinks about you? Contact SentiMetrix: For general info: info@sentimetrix.com For partnership possibilities: [email_address] For technical info: kagan@sentimetrix.com Or read more at www.sentimetrix.com

Interested in learning what the world thinks about you?

Contact SentiMetrix:

For general info: info@sentimetrix.com

For partnership possibilities: [email_address]

For technical info: kagan@sentimetrix.com

Or read more at www.sentimetrix.com