Render Rocket On Amazon Web Services October 23, 2007

On Amazon Web Services

October 23, 2007

What’s the Problem? NO ONE has enough 3D rendering power to cover peaks (individual student to ILM/Pixar, there just isn’t enough) 3D Animation is a blend of creative and technical feats. Most (smaller) companies focus on the creative. As computers get faster, imaginations get bigger.

NO ONE has enough 3D rendering power to cover peaks (individual student to ILM/Pixar, there just isn’t enough)

3D Animation is a blend of creative and technical feats. Most (smaller) companies focus on the creative.

As computers get faster, imaginations get bigger.

What does Render Rocket do? Outsourced 3D Rendering (Digital Laundromat) On-Demand render software licensing Remote render job management through “Mission Control”

Outsourced 3D Rendering (Digital Laundromat)

On-Demand render software licensing

Remote render job management through “Mission Control”

How does it Work? Local Render Farm “ Mercury” Customer Render Rocket “ Mission Control” FTP/HTTP transfer local network UPLOAD - RENDER - DOWNLOAD

Who are our Customers? FEATURE TITLES & EFFECTS: Superman Returns, Night at the Museum, The Ant Bully, Grindhouse, Die Hard 4, Spiderman 3 BROADCAST: MTV, Vh1, NBC, CBS DESIGN & ARCHITECTURE: Nike, Lockheed Martin, The Jerde Partnership EDUCATIONAL: Buffalo University, Columbia University, NYU, Boston College

FEATURE TITLES & EFFECTS: Superman Returns, Night at the Museum, The Ant Bully, Grindhouse, Die Hard 4, Spiderman 3

BROADCAST: MTV, Vh1, NBC, CBS

DESIGN & ARCHITECTURE: Nike, Lockheed Martin, The Jerde Partnership

EDUCATIONAL: Buffalo University, Columbia University, NYU, Boston College

Website Growth

What’s our Problem? NO ONE has enough 3D rendering power (not even us) Our specialty is delivering rendering services, not managing large server and storage farms. Bottom Line: Opportunities are lost because of inability to scale quickly and cost-effectively.

NO ONE has enough 3D rendering power (not even us)

Our specialty is delivering rendering services, not managing large server and storage farms.

Bottom Line: Opportunities are lost because of inability to scale quickly and cost-effectively.

AWS Solution Large scalability Pay only for what we use Predictable hourly cost Reliable outsourced Infrastructure Main Services Needed: S3 - Massive reliable storage EC2 - Scalable processing SQS - Reliable application messaging

Large scalability

Pay only for what we use

Predictable hourly cost

Reliable outsourced Infrastructure

Main Services Needed: S3 - Massive reliable storage EC2 - Scalable processing SQS - Reliable application messaging

Current AWS Integration Local Render Farm “ Mercury” Customer Render Rocket “ Mission Control” FTP/HTTP transfer local network Amazon S3 Amazon EC2 Render Farm “Gemini”

AWS Integration Manual RR Admin tools for instance deployment Manual routing of user traffic to Gemini farm (EC2) Render Rocket data center is the hub for user uploads and downloads Current

Manual RR Admin tools for instance deployment

Manual routing of user traffic to Gemini farm (EC2)

Render Rocket data center is the hub for user uploads and downloads

Future AWS Integration Local Render Farm “ Mercury” Customer Render Rocket “ Mission Control” FTP/HTTP transfer Automatic, Intelligent Job Routing Amazon S3 Amazon EC2 Render Farm “Gemini”

AWS Integration Manual RR Admin tools for instance deployment Manual routing of user traffic to Gemini farm (EC2) Render Rocket data center is the hub for user uploads and downloads Automatic deployment of instances based on capacity needs. Automatic routing of user traffic to Gemini farm (EC2) based on type of job Amazon S3 becomes the file transfer hub for customers. Current Future

Manual RR Admin tools for instance deployment

Manual routing of user traffic to Gemini farm (EC2)

Render Rocket data center is the hub for user uploads and downloads

Automatic deployment of instances based on capacity needs.

Automatic routing of user traffic to Gemini farm (EC2) based on type of job

Amazon S3 becomes the file transfer hub for customers.

How to be Successful A successful 3D Rendering Services needs to offer 3 key things : Enough computing power to handle peak capacity Smooth integration with existing workflow Cost effective compared to buying or renting computers

A successful 3D Rendering Services needs to offer 3 key things :

Enough computing power to handle peak capacity

Smooth integration with existing workflow

Cost effective compared to buying or renting computers

Thank you.