Podango on AWS Architecture for Rich Media Application Platform to achieve Deep Brand Engagement in a Web 2.0 world

Architecture for Rich Media Application Platform to achieve Deep Brand Engagement

in a Web 2.0 world

Deep Brand Engagement Show producers need to cater to their audiences where they are, in the way that they are accustomed to–not in a walled garden, or a destination site. Rich Media Application Platform (RMAP)

Deep Brand Engagement

Show producers need to cater to their audiences where they are, in the way that they are accustomed to–not in a walled garden, or a destination site.

Rich Media Application Platform (RMAP)

Deep Brand Engagement Uniting brands, show producers, and audiences to create engagement and interaction around brands. Dixie and MommyCast Survey says: MommyCast listeners 70% more likely to buy Dixie paper products What does that mean for the technology? Distributed, audience-centric, loosely coupled

Uniting brands, show producers, and audiences to create engagement and interaction around brands.

Dixie and MommyCast Survey says: MommyCast listeners 70% more likely to buy Dixie paper products

What does that mean for the technology? Distributed, audience-centric, loosely coupled

DBE Map

RMAP RMAP = lots of media files Lots of storage capacity and ability to grow CPU time for transcoding, media assembly (ad/sponsorship and component stitching) Traffic patterns are ‘spikey’

RMAP = lots of media files

Lots of storage capacity and ability to grow

CPU time for transcoding, media assembly (ad/sponsorship and component stitching)

Traffic patterns are ‘spikey’

Technology Map

Media Processing RSS ingestion Pull media producers’ feeds & create episodes Media transcoding and stitching listen on SQS queue for jobs, pull originals off S3, process and pushed finished files to S3

RSS ingestion

Pull media producers’ feeds & create episodes

Media transcoding and stitching

listen on SQS queue for jobs, pull originals off S3, process and pushed finished files to S3

Content Publishing ~16 Download Server EC2 instances Proxy requests for S3 Can failover to CDN or S3 directly (bypassing proxy) 3 HTTP load balancer instances ~17 HTTP application server instances HTML RSS 2 Image application server instances

~16 Download Server EC2 instances

Proxy requests for S3

Can failover to CDN or S3 directly (bypassing proxy)

3 HTTP load balancer instances

~17 HTTP application server instances

HTML

RSS

2 Image application server instances

ROI - ROFL Colo solution (Competitors) Start: $100k+, 3-4 FTE management, ~$10k/mo Now: 2-3 FTE, ~$100k/mo AWS solution (smooth scaling) Start: $0 setup, 1.5 FTE management, ~$1k/mo Now: 1.5 FTE management

Colo solution (Competitors)

Start: $100k+, 3-4 FTE management, ~$10k/mo

Now: 2-3 FTE, ~$100k/mo

AWS solution (smooth scaling)

Start: $0 setup, 1.5 FTE management, ~$1k/mo

Now: 1.5 FTE management

Extensions into Business AWS-inspired business practices Distributed offices On-demand staff augmentation Low-risk, high quality communication Flexible and fast, nimble and nascent

AWS-inspired business practices

Distributed offices

On-demand staff augmentation

Low-risk, high quality communication

Flexible and fast, nimble and nascent

Contact Info JT Zemp CTO www.podango.com [email_address] twitter.com/jt zemp