On-Demand Media Measurement and Analysis
using Amazon Web Services
Presented At:
Amazon Web Services Start-Up Event London, UK
Presented By:
Tom St.John CEO and Co-Founder of Kontexto Inc.

On-Demand Media Measurement and Analysis Platform
We are using Amazon Web Services to:
Collect
Categorize
Store
Search
Measure
Analyze
Every Content Item Published Online by 700 Media Brands.
Newspapers, Magazines, TV Stations, Aggregators, Portals, Social Networks
On-Demand Media Measurement and Analysis Using Amazon Web Services Amazon Web Services Start-Up Event London, UK

What Happens To All of the Data We Are Pushing Through AWS?
We Sell Subscriptions to Web Publishers, Investment Professionals and PR
Professionals Granting Access to Interesting On-Demand Media Data Including:
Stats
Graphs
Trends
Patterns
Events
Based on Every Content Item Published Online by 700 Media Brands.
Newspapers, Magazines, TV Stations, Aggregators, Portals, Social Networks
On-Demand Media Measurement and Analysis Using Amazon Web Services Amazon Web Services Start-Up Event London, UK

This is Our AWS Set Up Right Now
Amazon Elastic Cloud (EC2)
• Use both standard and high cpu instances
• Standard instances are used for data collection and other non on demand functions
• High cpu instances are used for web application hosting, search and analysis
Amazon Elastic Block Store (EBS)
• Used for both short term (better I/O performance than disk) and permanent storage
• All of our searchable data is stored on EBS file systems
Amazon Simple Queue Service (SQS)
• Starting to experiment with this service to exchange messages and data between our instances,
components and modules
• It’s a good example of adopting a technology/service to replace a homegrown mechanism that may
already work well, but is not part of our services core function or value. Costs savings and
performance/quality gains are realized as a result.
• Long term, we see this as potential way for some our customers to interface with our service
On-Demand Media Measurement and Analysis Using Amazon Web Services Amazon Web Services Start-Up Event London, UK

What Has AWS Enabled Us To Do?
• Experiment and make mistakes without burning money
• Experiment with new business models given AWS’ cost structure
• Focus on software development, not system administration
• Scale our business at the moment we sign up new customers
• Attack big market opportunities without having $100m in the bank
On-Demand Media Measurement and Analysis Using Amazon Web Services Amazon Web Services Start-Up Event London, UK

Our First Subscription Service is publishflow™
publishflow™ is an On-Demand News Measurement Service Using AWS
On-Demand News Measurement
• On-demand data profiles of the worlds top news brands
• On-demand topic stats, graphs and trends
• On-demand sentiment analysis of publishers, topics and content items
• Developer API’s to push/pull data to/from publishflow™
On-Demand Media Measurement and Analysis Using Amazon Web Services Amazon Web Services Start-Up Event London, UK

Let’s Talk
Tom St.John
CEO and Co-Founder
tom@kontexto.com
Rick Van Well
CTO and Co-Founder
rick@kontexto.com
On-Demand Media Measurement and Analysis Using Amazon Web Services Amazon Web Services Start-Up Event London, UK