PACO NATHAN AWS Start-Up Project, Santa Monica 2007-10-23 Using AWS

HeadCase Humanufacturing Technology start-up based in LA Founded 2006-06, A series funding 8 employees, plus contractors TrueVentures early-stage portfolio http://trueventures.com

Technology start-up based in LA

Founded 2006-06, A series funding

8 employees, plus contractors

TrueVentures early-stage portfolio http://trueventures.com

Early-Stage Strategy Enter market early, limited budget, speculative approaches “ Fail fast”: see what sticks among customers Hopefully some aspect scales rapidly, unexpectedly Avoid getting locked into SLAs

Enter market early, limited budget, speculative approaches

“ Fail fast”: see what sticks among customers

Hopefully some aspect scales rapidly, unexpectedly

Avoid getting locked into SLAs

(T2 script, IMSDB.com)

(T2 poster)

(Facebook text)

(Facebook screen) Wall-to-Wall Dialog:

(SecondLife text)

(SecondLife screen)

Whether people are involved in a web community, a social network, an online game, a virtual world... they are still people - as projections of persona - interacting online. If we could model that interaction as screenplays, we would be much closer to generating characters for virtual worlds.

(edit sources)

(tag cloud)

(hood graph)

System Architecture

SQS Message Queues

Open Source: DJOP http://code.google.com/p/djop Java-based job orchestration SQS, S3, and optionally EC2 • Florian Leibert (AWS infrastructure, open source) • Paco Nathan (system arch, apps, integration) • Stephen Newman (network operations)

PACO NATHAN [email_address] http://headcaselabs.com