Amazon Web Services Cloud Tour 2008 San Francisco Stuart Charlton, Chief Software Architect September 3, 2008

Enterprise Cloud Computing A suite of software applications and components, provisioned and managed in the cloud using technologies created by Elastra. ELASTRA enables Web Businesses , Software as a Service ISV s, and Enterprise IT to configure, deploy, and manage applications in public and private elastic compute clouds. :

A suite of software applications and components, provisioned and managed in the cloud using technologies created by Elastra.

ELASTRA enables Web Businesses , Software as a Service ISV s, and Enterprise IT to configure, deploy, and manage applications in public and private elastic compute clouds.

How We Leverage AWS AWS Environment

VALUE OF THE AWS-HOSTED CLOUD MARKET SaaS ISVs Enterprise IT Web Businesses SEGMENT Easier to design/deploy/manage systems with fewer resources On demand scalability reduces risk of unknown business scale-up/scale-down needs Cap ex becomes op ex, improved cash flow VALUE ALTERNATIVE Fewer people/lower cost to manage operations Innovate faster using existing skills and knowledge Use resources to penetrate new markets faster Reduced operational risk (no upfront investment) Cap ex becomes op ex Improved ROI on IT projects = faster time-to-value for Business Improve Innovation lifecycles (develop & test better business applications faster) Ensure license compliance, improve license utilization Obtain mechanism for business units to consume and receive internal charges for traditional s/w that reflects virtualized/utility computing model Data Center Hosting Proprietary “cloud platform” Data Center Hosting Proprietary “cloud platform” Virtualize and “wing it” Data Center Hosting COST TIME FLEXIBILITY GROWTH

Easier to design/deploy/manage systems with fewer resources

On demand scalability reduces risk of unknown business scale-up/scale-down needs

Cap ex becomes op ex, improved cash flow

Fewer people/lower cost to manage operations

Innovate faster using existing skills and knowledge

Use resources to penetrate new markets faster

Reduced operational risk (no upfront investment)

Cap ex becomes op ex

Improved ROI on IT projects = faster time-to-value for Business

Improve Innovation lifecycles (develop & test better business applications faster)

Ensure license compliance, improve license utilization

Obtain mechanism for business units to consume and receive internal charges for traditional s/w that reflects virtualized/utility computing model

Data Center Hosting

Proprietary “cloud platform”

Data Center Hosting

Proprietary “cloud platform”

Virtualize and “wing it”

Data Center Hosting

Customer example: Palo Alto Software SaaS ISVs PRODUCT Problem: “ we do not want to compete on our ability to provide infrastructure, but rather on the features of our product” Want an on-demand solution for existing software deployment Want to get to market quickly Architecture: 2-node large MySQL cluster Alternative : Build infrastructure in-house Hire expensive system administrators Find a hosting provider with lock-in and limited scalability ELASTRA/AWS Advantages: Predictable, scalable, on-demand pricing Product LAUNCHED Planning to add nodes cost-effectively and scale as demand grows Palo Alto Software develops, publishes, and markets software products for use with personal computers. Its products offer task-oriented, "know how" solutions for small-business and home-office entrepreneurs, professionals, and middle managers http://www.paloalto.com

Problem:

“ we do not want to compete on our ability to provide infrastructure, but rather on the features of our product”

Want an on-demand solution for existing software deployment

Want to get to market quickly

Architecture:

2-node large MySQL cluster

Alternative :

Build infrastructure in-house

Hire expensive system administrators

Find a hosting provider with lock-in and limited scalability

ELASTRA/AWS Advantages:

Predictable, scalable, on-demand pricing

Product LAUNCHED

Planning to add nodes cost-effectively and scale as demand grows

Thank You! Questions? [email_address] http://stucharlton.com/blog September 03, 2008