AWS Start-Up Event Santosh Rau Netflix

About Netflix World's largest online movie rental service More than 10 million subscribers Our mission – “Connect People With Movies They’ll Love”

World's largest online movie rental service

More than 10 million subscribers

Our mission – “Connect People With Movies They’ll Love”

About Netflix Over 100,000 DVD titles Shipped from over 50 distribution centers Over 12,000 Instant Watch titles

Over 100,000 DVD titles

Shipped from over 50 distribution centers

Over 12,000 Instant Watch titles

Why Cloud? Elastic Infrastructure Pay for what you use Simple to deploy and manage Leverage multiple data centers Leverage application services

Elastic Infrastructure

Pay for what you use

Simple to deploy and manage

Leverage multiple data centers

Leverage application services

Why AWS? Massive scale More mature application services Queuing, Persistence, Security etc. Thriving community and better support Over 400,000 developers

Massive scale

More mature application services

Queuing, Persistence, Security etc.

Thriving community and better support

Over 400,000 developers

Goals Better availability for key services Streaming Control Service Operational simplicity Architect for the cloud Don’t ‘forklift’ apps

Better availability for key services

Streaming Control Service

Operational simplicity

Architect for the cloud

Don’t ‘forklift’ apps

Streaming Control Service

Encoding More content, multiple devices Varying encode requirements Creating new encodes can take a long time

More content, multiple devices

Varying encode requirements

Creating new encodes can take a long time

Encoding Import encrypted source files into Simple Storage Service (S3) Utilize elastic infrastructure (EC2) for encoding Encrypt and store encoded files in S3

Import encrypted source files into Simple Storage Service (S3)

Utilize elastic infrastructure (EC2) for encoding

Encrypt and store encoded files in S3

AWS Services Used Elastic Compute Cloud Elastic Block Storage Simple Queue Service SimpleDB Simple Storage Service Elastic Load Balancing Elastic Map Reduce/Hadoop More…

Elastic Compute Cloud

Elastic Block Storage

Simple Queue Service

SimpleDB

Simple Storage Service

Elastic Load Balancing

Elastic Map Reduce/Hadoop

More…

Developer Challenges Reliability and Capacity Persistence strategy Oracle/MySQL/SimpleDB SimpleDB Highly available, replicates data across zones Eventually consistent

Reliability and Capacity

Persistence strategy

Oracle/MySQL/SimpleDB

SimpleDB

Highly available, replicates data across zones

Eventually consistent

Developer Challenges Security Data encryption Key management Data replication, consistency of data

Security

Data encryption

Key management

Data replication, consistency of data

Join us We are looking for great engineers! www.netflix.com/Jobs

We are looking for great engineers!

www.netflix.com/Jobs