An Overview of Amazon Web Services Adam Selipsky

Amazon’s Three Businesses Retail Business Tens of millions of active customer accounts Seven countries: US, UK, Germany, Japan, France, Canada, China Seller Business Sell on Amazon websites Use Amazon technology for your own retail website Leverage Amazon’s massive fulfillment center network Developers & IT Professionals On-demand infrastructure for hosting web-scale solutions Hundreds of thousands of registered customers

How Did Amazon Get Into This? Amazon is fundamentally a technology company Years spent building a modular, loosely coupled infrastructure Started experimenting with web services in 2002 Developers asked how Amazon could help with infrastructure pain

Amazon is fundamentally a technology company

Years spent building a modular, loosely coupled infrastructure

Started experimenting with web services in 2002

Developers asked how Amazon could help with infrastructure pain

What Do Developers Want?

Design Principles Reliable Scalable Low-Latency Easy to Use Inexpensive

Amazon Web Services Compute Amazon Elastic Compute Cloud (EC2) Storage Amazon Simple Storage Service (S3) Database Amazon SimpleDB Content Delivery Amazon CloudFront Messaging Amazon Simple Queue Service (SQS) Custom Applications and Services Payments Amazon Flexible Payments Service (FPS) On-Demand Workforce Amazon Mechanical Turk Parallel Processing Amazon Elastic MapReduce

AWS Usage Growth 2007: AWS bandwidth usage surpassed Amazon.com global websites Today: AWS bandwidth usage 30% greater than Amazon.com global websites Bandwidth Usage:

Amazon S3 Momentum Peak Requests: 70,000 per second 200 Million 5 Billion 18 Billion 52 Billion Total Number of Objects Stored in S3 Q1 2009

Diverse Use Cases Web Site Hosting Application Hosting Media Distribution Storage, Backup, Disaster Recovery Content Delivery High-Performance Computing Software Development and Testing

Web Site Hosting

Application Hosting

Media Distribution

Storage, Backup, Disaster Recovery

Content Delivery

High-Performance Computing

Software Development and Testing

Diverse Customer Roster

Great Partner Momentum

Why Are People So Excited?

What You Want Your Idea Successful Product

Your Idea

Successful Product

Reality Your Idea Successful Product Undifferentiated “Heavy Lifting”

Your Idea

Successful Product

Undifferentiated “Heavy Lifting”

Heavy Lifting = Price of Admission Server hosting Bandwidth management Contract negotiation Purchase decisions Moving facilities Scaling and managing physical growth Heterogeneous hardware Legacy software Coordinating large teams

It Gets Worse… Improvement Loop Your Idea Successful Product Undifferentiated “Heavy Lifting”

Improvement Loop

Your Idea

Successful Product

Undifferentiated “Heavy Lifting”

Advantages of the AWS Cloud Offloads Heavy Lifting Eliminates time and hassle of configuring data centers Lowers Costs Eliminates up-front capital expenses and gives you low, pay-as-you-go pricing Reduces Time to Market Access capacity only when you need it; great for quick development and pilot projects

Offloads Heavy Lifting

Eliminates time and hassle of configuring data centers

Lowers Costs

Eliminates up-front capital expenses and gives you low, pay-as-you-go pricing

Reduces Time to Market

Access capacity only when you need it; great for quick development and pilot projects

Immediate Cost Savings In the first 12 months since launch, Zoopla estimates they have saved at least £200,000 in the areas of data-centre costs, server cap-ex, server upgrade/maintenance costs, sys admin salaries, network equipment, etc .

Amazon Web Services Infrastructure Solutions

Amazon Web Services

Infrastructure Solutions

Amazon Elastic Compute Cloud Amazon EC2: on-demand compute power Obtain and boot new server instances in minutes Quickly scale capacity up or down Key features: Support for Windows, Linux, and OpenSolaris Supports all major web and application platforms Deploy across Availability Zones for reliability Elastic IPs provide greater flexibility Persistent storage with Elastic Block Store Service Level Agreement: 99.95%

Amazon EC2: on-demand compute power

Obtain and boot new server instances in minutes

Quickly scale capacity up or down

Key features:

Support for Windows, Linux, and OpenSolaris

Supports all major web and application platforms

Deploy across Availability Zones for reliability

Elastic IPs provide greater flexibility

Persistent storage with Elastic Block Store

Service Level Agreement: 99.95%

Amazon EC2 Pricing (US) Billed for actual usage on monthly basis Standard Instances Linux/UNIX starting at $0.10 per hour Windows starting at $0.125 per hour High CPU Instances Linux/UNIX starting at $0.20 per hour Windows starting at $0.30 per hour + Data Transfer Costs Reserved Instances Make a low, one-time payment for each instance Receive lower pricing for that instance

Billed for actual usage on monthly basis

Standard Instances

Linux/UNIX starting at $0.10 per hour

Windows starting at $0.125 per hour

High CPU Instances

Linux/UNIX starting at $0.20 per hour

Windows starting at $0.30 per hour

+ Data Transfer Costs

Reserved Instances

Make a low, one-time payment for each instance

Receive lower pricing for that instance

New! Auto Scaling and More… Amazon CloudWatch for monitoring AWS cloud resources Auto Scaling for automatically growing and shrinking capacity based on demand Elastic Load Balancing for distributing incoming traffic across Amazon EC2 compute instances.

Amazon CloudWatch for monitoring AWS cloud resources

Auto Scaling for automatically growing and shrinking capacity based on demand

Elastic Load Balancing for distributing incoming traffic across Amazon EC2 compute instances.

Amazon Elastic MapReduce Hadoop implementation of the MapReduce framework on Amazon EC2 Spin up EC2 instance to process data in Amazon S3 Use cases: web indexing, data mining, log file analysis, machine learning, financial analysis, scientific simulation, and bioinformatics research

Hadoop implementation of the MapReduce framework on Amazon EC2

Spin up EC2 instance to process data in Amazon S3

Use cases: web indexing, data mining, log file analysis, machine learning, financial analysis, scientific simulation, and bioinformatics research

Amazon Simple Storage Service

New! AWS Import/Export Get your data into AWS faster - load it onto a portable storage device and ship it to an Amazon data center Faster than Internet transfer and more cost effective than upgrading your connectivity Use cases: data migration, offsite backup, direct data interchange, disaster recovery

Get your data into AWS faster - load it onto a portable storage device and ship it to an Amazon data center

Faster than Internet transfer and more cost effective than upgrading your connectivity

Use cases: data migration, offsite backup, direct data interchange, disaster recovery

Amazon CloudFront Easy-to-use content delivery network Same pay-as-you-go pricing as all of AWS No up-front contracts No long-term commitments Self-service sign-up Uses Amazon S3 as the origin store Worldwide network of edge locations Seattle, Palo Alto, Los Angeles, St. Louis, Dallas, Ashburn, Newark, Miami, Amsterdam, Dublin, Frankfurt, London, Hong Kong, Tokyo

Easy-to-use content delivery network

Same pay-as-you-go pricing as all of AWS

No up-front contracts

No long-term commitments

Self-service sign-up

Uses Amazon S3 as the origin store

Worldwide network of edge locations

Seattle, Palo Alto, Los Angeles, St. Louis, Dallas, Ashburn, Newark, Miami, Amsterdam, Dublin, Frankfurt, London, Hong Kong, Tokyo

Amazon SimpleDB Simple, scalable storage solution for structured data Provides core database functionality for data storage and querying No schema, no data modeling, no DBA Store: PUT (item, 123), (description, Sweater), (color, Blue), (color, Red) Query: Domain = MyStore [‘description’ = ‘Sweater’] item description color material 123 Sweater Blue, Red 789 Shoes Black Leather

Simple, scalable storage solution for structured data

Provides core database functionality for data storage and querying

No schema, no data modeling, no DBA

Amazon Simple Queue Service Reliable, highly scalable, hosted queue for messaging Build automated workflows for all applications Coordinate multiple Amazon EC2 instances

Reliable, highly scalable, hosted queue for messaging

Build automated workflows for all applications

Coordinate multiple Amazon EC2 instances

AWS Premium Support Starting at $0.10 per dollar of total monthly AWS usage Activity Free Silver Gold Variety of online support options Resource Center Service Health Dashboard Developer Forums Personalized assistance from an AWS Developer Support Engineer with deep technical expertise Assistance with all technical problems, including guidance on getting started with AWS As-needed escalation to AWS engineers Fast, predictable response times Unlimited number of support cases Web-based support during normal business hours Phone-based support around the clock

Variety of online support options

Resource Center

Service Health Dashboard

Developer Forums

Personalized assistance from an AWS Developer Support Engineer with deep technical expertise

Assistance with all technical problems, including guidance on getting started with AWS

As-needed escalation to AWS engineers

Fast, predictable response times

Quick Case Study: Wall Street

Typical Dilemma: Predicting Infrastructure Needs Compute Power Time Predicted Usage Actual Usage Waste Customer Dissatisfaction

Wall Street & Amazon EC2 Number of EC2 Instances 300 CPU’s on weekends Thursday 4/23/2009 Friday 4/24/2009 Sunday 4/26/2009 Monday 4/27/2009 Tuesday 4/28/2009 Saturday 4/25/2009 Wednesday 4/22/2009 3000- - 300 --

AWS Future Investments Continued focus on operational excellence Continued focus on security features and relevant industry certifications U.S. and international expansion Localization of technical resources Additional services and features

Continued focus on operational excellence

Continued focus on security features and relevant industry certifications

U.S. and international expansion

Localization of technical resources

Additional services and features

Learn More About AWS http://aws.amazon.com

http://aws.amazon.com