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Website Goals & Issues for Start-Ups

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A basic introduction for start-ups and entrepreneurs about common website goals, issues, and solutions.

A basic introduction for start-ups and entrepreneurs about common website goals, issues, and solutions.

Published in: Business

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  • 1. Website Goals, Issues, & Solutions
    A Basic Intro for Start-Ups & Entrepreneurs
  • 2. Common Goals for Websites
    Build customer awareness & confidence
    Increase lead generation
    Turn visitors into prospects &/or customers
    Turn customers into brand advocates/repeat customers
  • 3. Common Issues: Performance
    Not getting the conversions you expect
    Too many bounces
    Little to no sign-ups, requests, orders, etc.
    Getting requests not aligned with your business model
    Not enough leads/qualified leads
  • 4. Common Issues: Internal
    Too much focus on design (for design’s sake)
    A piecemeal approach to website development:
    Too many technicians/freelancers
    No “master plan” to execute with respect to content
    Forgetting about the needs of the customers
    No access to or understanding of data
  • 5. Solutions
    External, human review for fresh perspective
    A centralized strategy for website revision
    A customer segmentation approach to content
    Exploring mini-sites as means to reach particular segments
    Clear-cut, prioritized areas for revision & a plan/timeline to execute
  • 6. Want to Learn More?
    Read about how website problems develop
    Read more about the Site Review Report™ solution
    Read an article with key guidelines to consider when seeking to improve your existing website
    Visit www.sitereviewreport.com
    Email tracy@tracydiziere.com