How We Do Business (Entrepreneurs/Start-Ups)
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How We Do Business (Entrepreneurs/Start-Ups)

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How entrepreneurs and start-up owners succeed, fall down, get back up, & improve.

How entrepreneurs and start-up owners succeed, fall down, get back up, & improve.

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  • 1. How Entrepreneurs& Start-UpsDo Business:
    A Story in 4 Slides
    [How We Succeed, How We Fall Down, How We Get Back Up, & How We (Continuously) Improve]
  • 2. How We Succeed
    We meet a need or solve a problem better than existing products or services
    By filling a gap in the competitive solution(s)
    By operating more efficiently or appropriately
    We create demand with prospective buyers
    We effectively communicate the value we provide
    We sustain a loyal customer base that will advocate our products/services
  • 3. HowWe Fall Down
    We invest in “marketing” (e.g., social media, ads, etc.) first & not product/service validation or strategy
    We ignore signs that a market isn’t profitable
    We don’t have budget to create need & brand
    We don’t execute per the market’s expectations or don’t supersede the competition
    We are unwilling or unable to detach/see the market
  • 4. How We Get Back Up
    Re-focus on understanding the prospective buyers
    Scrutinize our products/solutions
    Conduct deeper dives into competitor solutions
    Compare brands & invest in branding or re-branding
    Get smarter about spending &/or be willing to invest in Marketing (vs. just marketing communications)
    Gain perspective on the business & plan for success
  • 5. How We (Continuously) Improve
    Pay attention to the details that matter
    Create differentiators & competitive advantages
    Operate consistently with the brand & develop sustainable processes
    Be open to alternative solutions
    Monitor & adapt to the changing market
    Engage the right people to help
    To succeed, get back up, or improve:
    Call 602-739-8028Visit *Email