The IIBA Value Proposition and Our Vision for the Future


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Five years ago, an association for business analysis professionals was just a really good idea. Today, it is an active, international organization with over 7,000 members worldwide, a formal body of knowledge outlining the generally accepted practices for the field, a professional certification and much more.

This session will discuss:

* Where we've come from and important milestones
* The value IIBA brings to the business analysis profession
* Key initiatives we are working on today
* The vision for the future of IIBA

Published in: Education, Business, Technology

The IIBA Value Proposition and Our Vision for the Future

  1. 1. Happy Anniversary Five Years of Asking the Right Questions
  2. 2. Discussion Points <ul><li>Where we are today </li></ul><ul><li>Our Journey </li></ul><ul><ul><li>Accomplishments </li></ul></ul><ul><ul><li>Challenges </li></ul></ul><ul><li>The value IIBA brings to the Business Analysis profession </li></ul><ul><li>Key initiatives that we are working on today </li></ul>
  3. 3. Where We Are Today Develop and maintain standards for the practice of business analysis and for the certification of its practitioners IIBA TM is an international not-for-profit professional association for business analysis professionals. Vision The world's leading association for Business Analysis professionals Mission International Institute of Business Analysis TM
  4. 4. Where We Are Today <ul><li>Create and develop awareness and recognition of the value and contribution of the role of the Business Analysis Professional </li></ul><ul><ul><li>Define the Business Analysis Body of Knowledge (BABOK) </li></ul></ul><ul><ul><li>Publicly recognize qualified practitioners through an internationally acknowledged certification program </li></ul></ul><ul><ul><li>Provide a forum for knowledge sharing </li></ul></ul>IIBA™ Strategic Goals
  5. 5. Where We Are Today <ul><li>Ensure the long term viability of the organization </li></ul><ul><ul><li>Enable sustainable growth to support the establishment of the IIBA as a worldwide organization </li></ul></ul><ul><ul><li>Ensure financial viability to support the implementation and sustainment of the IIBA operational and strategic priorities </li></ul></ul><ul><ul><li>Consistently demonstrate value of the organization to IIBA constituents </li></ul></ul>IIBA™ Strategic Goals
  6. 6. Where We Are Today <ul><li>Members – 7000 </li></ul><ul><li>Chapters </li></ul><ul><ul><li>Chartered – 66 </li></ul></ul><ul><ul><li>In Progress – 70 </li></ul></ul><ul><li>Certified Business Analysis Professionals – 434 </li></ul><ul><li>Countries – 56 </li></ul>
  7. 7. The Journey - Our Beginning <ul><li>Outcomes </li></ul><ul><li>We named ourselves – International Institute of Business Analysis </li></ul><ul><li>A working group was created to formalize the vision, mission and objectives of IIBA </li></ul>23 people agreed to create an Association to represent their profession – Business Analysis
  8. 8. Our Journey – Key Milestones <ul><li>March 2004 </li></ul><ul><li>1st AGM – 37 people from two countries </li></ul><ul><li>April 2005 </li></ul><ul><li>2nd AGM </li></ul><ul><li>BABOK v1.0 </li></ul><ul><ul><li>Defined business analysis </li></ul></ul><ul><ul><li>Defined the role of the BA </li></ul></ul><ul><li>September 2005 </li></ul><ul><li>BABOK v1.4 </li></ul><ul><li>July 2006 </li></ul><ul><li>3 rd AGM – 2300 people from 36 countries </li></ul><ul><li>BABOK v1.6 </li></ul>
  9. 9. Our Journey – Key Milestones <ul><li>November 2006 </li></ul><ul><li>1st CBAP exam in Orlando, Florida, USA </li></ul><ul><li>July 2007 </li></ul><ul><li>4th AGM </li></ul><ul><li>March 2008 </li></ul><ul><li>New Website </li></ul><ul><li>June 2008 </li></ul><ul><li>5th AGM </li></ul><ul><li>September 2008 </li></ul><ul><li>Computer-based Testing for CBAP released </li></ul>
  10. 10. Our Journey – Key Milestones What have we done & where are we going? March 2004 March 2005 Dec 2005 July 2006 Oct 2008 Dec 2008 Forecast Members 37 181 1091 2300 7437 8000 Chapters 1 21 42 66 (70) 75 Countries 2 3 18 36 56 60 What have we done & where are we going? Jan 2007 Mar 2007 Apr 2007 Dec 2007 Oct 2008 Dec 2008 Forecast CBAP’s 16 19 37 230 458 700
  11. 11. Accomplishments <ul><li>Business Analysis is about understanding: </li></ul><ul><ul><li>How an organization works? </li></ul></ul><ul><ul><li>Why the organization exists? </li></ul></ul><ul><ul><li>What are its goals and objectives? </li></ul></ul><ul><ul><li>How does it accomplish those objectives? </li></ul></ul><ul><ul><li>How does it need to change to better accomplish those objectives or to meet new challenges? </li></ul></ul><ul><li>It is about defining the scope of solutions </li></ul>Define Business Analysis
  12. 12. Accomplishments <ul><li>Captures the sum of knowledge within the profession of Business Analysis </li></ul><ul><ul><li>Areas of knowledge </li></ul></ul><ul><ul><li>Associated activities & tasks </li></ul></ul><ul><ul><li>Skills necessary to be effective </li></ul></ul><ul><li>Reflects currently accepted practices </li></ul><ul><li>Owned & enhanced by the professionals who apply it </li></ul>© International Institute of Business Analysis Define the BABOK
  13. 13. Accomplishments <ul><li>A Business Analyst works as a liaison among stakeholders in order to elicit, analyze, communicate, and validate requirements for changes to business processes, policies, and information systems </li></ul><ul><ul><li>Bridge the gap of understanding between the business needs and the technology </li></ul></ul><ul><ul><li>Play a role in the evaluation of an organization’s current systems and processes </li></ul></ul><ul><ul><li>Analyze a client’s business and recommend and develop solutions to address their business challenges </li></ul></ul>Define the Business Analyst
  14. 14. Accomplishments <ul><li>Designation - Certified Business Analysis Professional (CBAP TM ) </li></ul><ul><li>The IIBA Certification will recognize individuals with an advanced level of knowledge and qualifications </li></ul><ul><li>The IIBA will offer additional certification programs in the future based on demand </li></ul>Note: Education Provider certifications will not be recognized as a substitute to the IIBA certification Develop a Business Analysis Certification Program
  15. 15. Accomplishments <ul><li>Virtual </li></ul><ul><ul><li>Website </li></ul></ul><ul><ul><li>Newsletter </li></ul></ul><ul><ul><li>Blog </li></ul></ul><ul><ul><li>Webinars </li></ul></ul><ul><ul><li>Online Forums </li></ul></ul><ul><ul><li>Coming soon </li></ul></ul><ul><ul><ul><li>‘ Tips and Techniques’ – monthly email and section on website </li></ul></ul></ul><ul><ul><ul><li>Podcasts </li></ul></ul></ul><ul><li>Physical </li></ul><ul><ul><li>Chapters </li></ul></ul><ul><ul><li>Chapter events </li></ul></ul><ul><ul><li>Coming soon </li></ul></ul><ul><ul><ul><li>IIBA conference (2010) </li></ul></ul></ul>Create a Forum for Knowledge Sharing
  16. 16. Challenges <ul><li>Doing all this with Volunteers </li></ul><ul><li>Prioritizing what is most important </li></ul><ul><li>Generating revenue to support our goals </li></ul><ul><li>Consistently demonstrating value to our stakeholders </li></ul>
  17. 17. Value of IIBA <ul><li>Opportunity to influence and contribute to the profession of Business Analysis </li></ul><ul><ul><li>Determine the direction of the profession </li></ul></ul><ul><li>Ensure the viability of the IIBA </li></ul><ul><ul><li>Create critical mass of members </li></ul></ul><ul><ul><li>Drive brand awareness and value associated with the IIBA as the recognized source of information on business analysis </li></ul></ul><ul><ul><li>Drive brand awareness and value associated with the CBAP designation </li></ul></ul><ul><ul><li>Demonstrate support of the profession of business analysis </li></ul></ul>
  18. 18. Key Initiatives <ul><li>Improving the support of chapters </li></ul><ul><li>Enhancing the website </li></ul><ul><li>Rolling out the marketing plan </li></ul><ul><li>Version 2.0 of the BABOK </li></ul><ul><li>Updating the certification exam </li></ul><ul><li>Upgrading the job board </li></ul><ul><li>Introducing additional membership categories </li></ul><ul><li>Adding new products and services </li></ul>
  19. 20. Next Webinar: November 24, 2008 <ul><li>The Power of Planning </li></ul><ul><li>Monday, November 24, 2008 - 8:00 p.m. to 9:00 p.m. E.S.T. </li></ul><ul><li>Presented by Julian Sammy, IIBA Chief Architect </li></ul><ul><li>Discussion points : </li></ul><ul><li>Understand the rationale for planning </li></ul><ul><li>Identify common risks to all BAs </li></ul><ul><li>Discuss techniques for effective use of your plans </li></ul><ul><li>To register, go to the IIBA ™ Website at </li></ul>