Web Writing Basics

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What you should know before you write content for your website.

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Web Writing Basics

  1. 1. Web WritingFor Everyone<br />From @tracycgold<br />
  2. 2. Why You Should Care<br />Websites/blogs need content<br />Content is often words<br />
  3. 3. Don’t Over-SEO<br />Robots don’t give you money <br />Write for humans<br />
  4. 4. Know Your Audience<br />What do they know? <br />What do they want? <br />
  5. 5. Call to Action!<br />Comment?<br />Convert? <br />Conquer?<br />
  6. 6. Make it Quick<br />Be concise <br />Capture attention<br />
  7. 7. Make it Scan<br />Headers<br />Lists<br />Charts<br />Images<br />
  8. 8. Be Consistent<br />Establish a style<br />Stick to it<br />
  9. 9. Proofread (PLEASE)<br />Their dogs stand there while they’re waiting. <br />It’s too bad the dog doesn’t like its collar.<br />The girl said to the dog “good boy.”<br />Your dog is cuter than mine. You got your dog then I got mine. <br />
  10. 10. Have No Fear<br />Fear leads to the dark side <br />Write first, edit later<br />You don’t have to be a master<br />
  11. 11. Get Help<br />From a pro<br />From a friend<br />
  12. 12. You’re Never Done<br />Update, maintain, refine<br />

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