Intro to Growing Your Brand with Facebook      and Twitter             Tracy Gold      Social Media Consultant          tr...
Define Broad Goals             Engage  Network             Recruit             Your            Mission  Educate           ...
Know Your Audience
Establish Your Voice
Know the Technology
Facebook
Person?• Use as an individual, not as a company
Do:• Set your comfort levels: who will you connect with?• Tag friends before and after meetings and events• Promote events
Don’t:• Post anything you wouldn’t want your boss, mom, or  kid to see
Page?• Use for your business
Do:• Use your logo as your profile picture (150 x 150 px)• Use a cool image for your cover, and change it up  (851 by 315 ...
Do:• Engage with customers• Connect with other  pages and other  businesses
Do:• Highlight important news
Don’t:• Sell   Go to localist.com to find out how you can buy!
Group?• Use for associations and interest groups
Do:• Take advantage of various notification levels• Bring in the clan for discussion
Don’t:• Shamelessly self promote   My business is simply the best. Call me at 867-5309 today for a quote.
Twitter
What is a tweet?• 140 characters of text that’s sent from a Twitter  account:• This content is public
What is a retweet?• Another person’s tweet, resent by a new person,  with attribution• To retweet someone, click the retwe...
What is a mention?• A tweet including another Twitter handle• Most twitter users pay special attention to mentions• If you...
What is a message?• What Anthony Weiner  messed up• Sent directly to another  Twitter user• This content is private• To se...
What is a hashtag?• Any term preceded by the # sign• Click to see all tweets about that term• Hashtags make it easier to h...
Do:• Tweet:  o   Thoughts  o   Quotes  o   Advice  o   Notes to contacts  o   Links to articles  o   Links to pictures
Do:• Use Twitter at  professional and  networking events
Don’t:• Tweet:  o What you had for    breakfast  o Personal drama  o Anything personal on the    company profile  o Your s...
Don’t:• Promote an account without a plan to maintain it
Don’t:• Click on sketchy links
Remember Your Goals               Engage    Network             Recruit               Your              Mission    Educate...
Questions• Download slides:   o http://bit.ly/CCCslides• Get in touch:   o @tracycgold   o Tracycgold.com
Image Credits• http://www.flickr.com/photos/kommerij/3439777914  /sizes/m/in/photostream/• http://www.flickr.com/photos/mh...
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Intro to Growing Your Brand with Facebook and Twitter

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Why should your business use Facebook and Twitter? And how the heck do you do it? An intro to growing both your personal brand and your business' brand with Facebook and Twitter.

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Intro to Growing Your Brand with Facebook and Twitter

  1. 1. Intro to Growing Your Brand with Facebook and Twitter Tracy Gold Social Media Consultant tracycgold.com @tracycgold
  2. 2. Define Broad Goals Engage Network Recruit Your Mission Educate Reach Share
  3. 3. Know Your Audience
  4. 4. Establish Your Voice
  5. 5. Know the Technology
  6. 6. Facebook
  7. 7. Person?• Use as an individual, not as a company
  8. 8. Do:• Set your comfort levels: who will you connect with?• Tag friends before and after meetings and events• Promote events
  9. 9. Don’t:• Post anything you wouldn’t want your boss, mom, or kid to see
  10. 10. Page?• Use for your business
  11. 11. Do:• Use your logo as your profile picture (150 x 150 px)• Use a cool image for your cover, and change it up (851 by 315 px)
  12. 12. Do:• Engage with customers• Connect with other pages and other businesses
  13. 13. Do:• Highlight important news
  14. 14. Don’t:• Sell Go to localist.com to find out how you can buy!
  15. 15. Group?• Use for associations and interest groups
  16. 16. Do:• Take advantage of various notification levels• Bring in the clan for discussion
  17. 17. Don’t:• Shamelessly self promote My business is simply the best. Call me at 867-5309 today for a quote.
  18. 18. Twitter
  19. 19. What is a tweet?• 140 characters of text that’s sent from a Twitter account:• This content is public
  20. 20. What is a retweet?• Another person’s tweet, resent by a new person, with attribution• To retweet someone, click the retweet button or type RT @twittername• This content is public
  21. 21. What is a mention?• A tweet including another Twitter handle• Most twitter users pay special attention to mentions• If you start a tweet with @ and a user’s name, only people who follow both you and that person will see the tweet on their streams
  22. 22. What is a message?• What Anthony Weiner messed up• Sent directly to another Twitter user• This content is private• To send a DM, users must both be following each other• Type DM @twitter_user or go to “Direct Messages”
  23. 23. What is a hashtag?• Any term preceded by the # sign• Click to see all tweets about that term• Hashtags make it easier to have a group conversation on Twitter• Hashtags help you find people who share your interests• Sometimes, they’re just for fun
  24. 24. Do:• Tweet: o Thoughts o Quotes o Advice o Notes to contacts o Links to articles o Links to pictures
  25. 25. Do:• Use Twitter at professional and networking events
  26. 26. Don’t:• Tweet: o What you had for breakfast o Personal drama o Anything personal on the company profile o Your social security number
  27. 27. Don’t:• Promote an account without a plan to maintain it
  28. 28. Don’t:• Click on sketchy links
  29. 29. Remember Your Goals Engage Network Recruit Your Mission Educate Reach Share
  30. 30. Questions• Download slides: o http://bit.ly/CCCslides• Get in touch: o @tracycgold o Tracycgold.com
  31. 31. Image Credits• http://www.flickr.com/photos/kommerij/3439777914 /sizes/m/in/photostream/• http://www.flickr.com/photos/mhl20/3449326505/siz es/z/in/photostream/• http://ansonalex.com/infographics/facebook-user- statistics-2012-infographic/• http://www.mediabistro.com/alltwitter/files/2012/02 /twitter-2012-statistics.jpg
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