How to Empower Your Nonprofit Using Social Media

967 views
905 views

Published on

This is the backdrop to a talk I gave at Baltimore's GiveCamp. It covers the basics of social media--what's what, and what does it all mean for a small nonprofit. While these slides are mostly images, a detailed outline with links to other resources can be found here: http://bit.ly/pGKqSW.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
967
On SlideShare
0
From Embeds
0
Number of Embeds
142
Actions
Shares
0
Downloads
9
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

How to Empower Your Nonprofit Using Social Media

  1. 1. HOW TO EMPOWER YOUR NONPROFIT USING SOCIAL MEDIA Tracy Gold @tracycgold Baltimore GiveCamp October 22, 2011
  2. 2. DEFINE BROAD GOALS Spread the Word Build Plan Events Relationships Ask for Get Feedback Your Volunteers/ Gifts in and Ideas Mission Kind Share Collaborate Success and Partner Stories Organize Volunteers
  3. 3. DON’T BEG
  4. 4. KNOW YOUR AUDIENCE
  5. 5. KNOW THE TECHNOLOGY
  6. 6. FACEBOOK• General information about users @tracycgold
  7. 7. FACE(BOOK)OFF: GROUP V. PAGE V. PERSON Group
  8. 8. FACE(BOOK)OFF: GROUP V. PAGE V. PERSON Page
  9. 9. FACE(BOOK)OFF: GROUP V. PAGE V. PERSON Person
  10. 10. FACEBOOK EVENTS
  11. 11. FACEBOOK APP: CAUSES
  12. 12. TWITTER
  13. 13. YOUTUBE
  14. 14. FLICKR
  15. 15. FORM A PLAN• What content will you create?• Where will you post?• Whos going to do the work?• When are they going to do it?• What partnerships can you form?• How can you get creative?• What’s your crisis plan?• Do you have a social media policy?• What are your specific goals?
  16. 16. FORM A PLAN• What content will you create?• Where will you post?• Whos going to do the work?• When are they going to do it?• What partnerships can you form?• How can you get creative?• What’s your crisis plan?• Do you have a social media policy?• What are your specific goals?
  17. 17. FORM A PLANWhat happens first?
  18. 18. INTEGRATE
  19. 19. INTEGRATE
  20. 20. EXECUTE
  21. 21. THE WORK NEVER DIES @tracycgold
  22. 22. TRACK AND LEARN
  23. 23. HAVE FUN!
  24. 24. QUESTIONS• Outline and resources live on: http://bit.ly/pOlcsS, or scan the QR code• Ask more: –@tracycgold –@rightsource –http://facebook.co m/rightsource

×