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How to Empower Your Nonprofit Using Social Media
 

How to Empower Your Nonprofit Using Social Media

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This is the backdrop to a talk I gave at Baltimore's GiveCamp. It covers the basics of social media--what's what, and what does it all mean for a small nonprofit. While these slides are mostly images, ...

This is the backdrop to a talk I gave at Baltimore's GiveCamp. It covers the basics of social media--what's what, and what does it all mean for a small nonprofit. While these slides are mostly images, a detailed outline with links to other resources can be found here: http://bit.ly/pGKqSW.

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    How to Empower Your Nonprofit Using Social Media How to Empower Your Nonprofit Using Social Media Presentation Transcript

    • HOW TO EMPOWER YOUR NONPROFIT USING SOCIAL MEDIA Tracy Gold @tracycgold Baltimore GiveCamp October 22, 2011
    • DEFINE BROAD GOALS Spread the Word Build Plan Events Relationships Ask for Get Feedback Your Volunteers/ Gifts in and Ideas Mission Kind Share Collaborate Success and Partner Stories Organize Volunteers
    • DON’T BEG
    • KNOW YOUR AUDIENCE
    • KNOW THE TECHNOLOGY
    • FACEBOOK• General information about users @tracycgold
    • FACE(BOOK)OFF: GROUP V. PAGE V. PERSON Group
    • FACE(BOOK)OFF: GROUP V. PAGE V. PERSON Page
    • FACE(BOOK)OFF: GROUP V. PAGE V. PERSON Person
    • FACEBOOK EVENTS
    • FACEBOOK APP: CAUSES
    • TWITTER
    • YOUTUBE
    • FLICKR
    • FORM A PLAN• What content will you create?• Where will you post?• Whos going to do the work?• When are they going to do it?• What partnerships can you form?• How can you get creative?• What’s your crisis plan?• Do you have a social media policy?• What are your specific goals?
    • FORM A PLAN• What content will you create?• Where will you post?• Whos going to do the work?• When are they going to do it?• What partnerships can you form?• How can you get creative?• What’s your crisis plan?• Do you have a social media policy?• What are your specific goals?
    • FORM A PLANWhat happens first?
    • INTEGRATE
    • INTEGRATE
    • EXECUTE
    • THE WORK NEVER DIES @tracycgold
    • TRACK AND LEARN
    • HAVE FUN!
    • QUESTIONS• Outline and resources live on: http://bit.ly/pOlcsS, or scan the QR code• Ask more: –@tracycgold –@rightsource –http://facebook.co m/rightsource