ACHIEVING SOCIAL CHANGE THROUGH
CONTENT AND SOCIAL MEDIA
Tech and Social Change Meetup
November 4, 2011
Tracy Gold
@tracyc...
Your
Mission
Spread the
Word
Plan Events
Ask for
Volunteers/
Gifts in Kind
Share
Success
Stories
Organize
Volunteers
Colla...
(PEDRO UGARTE/AFP/Getty Images)
REVOLUTION 2.0- Wael Ghonim, Google
DON’T BEG
KNOW YOUR AUDIENCE
FACEBOOK
• General information about
users
@tracycgold
FACE(BOOK)OFF: GROUP V. PAGE V. PERSON
Page
FACE(BOOK)OFF: GROUP V. PAGE V. PERSON
FormatsBlog
Posts
Videos
eBooks
Research
Results
Podcasts
Tweets
Events
Seminars
FACE(BOOK)OFF: GROUP V. PAGE V. PERSON
FACE(BOOK)OFF: GROUP V. PAGE V. PERSON
FACE(BOOK)OFF: GROUP V. PAGE V. PERSONContent
Name
Content
Type
Who’s in
charge
Due Date Publish
Date
Notes
How to use
a p...
From @dogfishbeer:
FACEBOOK APP: CAUSES
TWITTER
share Share
What
You
Create
Where
You
Share
TWITTER
Your
Content
Facebook
Twitter
LinkedIn
Google Plus
Reddit
Digg
StumbleUpon
YouTube
FlickrForums
Your website
Your ...
YOUTUBE
UGC
People share what they
create.
YOUTUBE
People share what they
create.
Your
Mission
Spread the
Word
Plan Events
Ask for
Volunteers/
Gifts in Kind
Share
Success
Stories
Organize
Volunteers
Colla...
QUESTIONS
• Outline and
resources:
http://bit.ly/11311te
ch or scan the QR
code
• Ask more:
–@tracycgold
–@rightsource
–ht...
Achieving Social Change through Content and Social Media
Achieving Social Change through Content and Social Media
Achieving Social Change through Content and Social Media
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Achieving Social Change through Content and Social Media

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Achieving Social Change through Content and Social Media

  1. 1. ACHIEVING SOCIAL CHANGE THROUGH CONTENT AND SOCIAL MEDIA Tech and Social Change Meetup November 4, 2011 Tracy Gold @tracycgold
  2. 2. Your Mission Spread the Word Plan Events Ask for Volunteers/ Gifts in Kind Share Success Stories Organize Volunteers Collaborate and Partner Get Feedback and Ideas Build Relationships
  3. 3. (PEDRO UGARTE/AFP/Getty Images)
  4. 4. REVOLUTION 2.0- Wael Ghonim, Google
  5. 5. DON’T BEG
  6. 6. KNOW YOUR AUDIENCE
  7. 7. FACEBOOK • General information about users @tracycgold
  8. 8. FACE(BOOK)OFF: GROUP V. PAGE V. PERSON Page
  9. 9. FACE(BOOK)OFF: GROUP V. PAGE V. PERSON FormatsBlog Posts Videos eBooks Research Results Podcasts Tweets Events Seminars
  10. 10. FACE(BOOK)OFF: GROUP V. PAGE V. PERSON
  11. 11. FACE(BOOK)OFF: GROUP V. PAGE V. PERSON
  12. 12. FACE(BOOK)OFF: GROUP V. PAGE V. PERSONContent Name Content Type Who’s in charge Due Date Publish Date Notes How to use a pensieve Blog Post Albus 11/11/11 11/13/11 Don’t forget to find an image! My Adventure with a Hippogriff Video Sirius 12/1/11 12/15/11 Make sure to post on Reddit Should house elves have more rights? Facebook Question Hermione 1/15/11 1/15/11 Don’t include a “no” option
  13. 13. From @dogfishbeer:
  14. 14. FACEBOOK APP: CAUSES
  15. 15. TWITTER share Share What You Create Where You Share
  16. 16. TWITTER Your Content Facebook Twitter LinkedIn Google Plus Reddit Digg StumbleUpon YouTube FlickrForums Your website Your blog Industry Sites Guest posts RSS Email (mass and custom) Print
  17. 17. YOUTUBE UGC People share what they create.
  18. 18. YOUTUBE People share what they create.
  19. 19. Your Mission Spread the Word Plan Events Ask for Volunteers/ Gifts in Kind Share Success Stories Organize Volunteers Collaborate and Partner Get Feedback and Ideas Build Relationships
  20. 20. QUESTIONS • Outline and resources: http://bit.ly/11311te ch or scan the QR code • Ask more: –@tracycgold –@rightsource –http://facebook.co m/rightsource

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