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Social media marketing and why
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Social media marketing and why

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Transcript

  • 1. Social Media Marketing and Why.
    By Tracy Battle
  • 2. Why Social Media Marketing
    One on one relationship with the guest
    Improve customer service
    Key element impacting organic search and ranking for a hotel
    Benefits in terms of online placement and revenue
  • 3. What to do with Social Media Marketing
    Become apart of a group that share common interests with the hotel by using Social Media Channels.
  • 4. Types of Social Media Channels
    Facebook
    Twitter
    Myspace
    TripAdvisor
    Flickr
    YouTube
    Blog post
  • 5. What to put on these channels
    Events in your market
    Green Initiatives
    Current Trends
    Attractions
    Package Discounts
    Updated Photos
  • 6. Setting up a Social Media Channel
    It’s Easy
    Do it yourself
    Tag channels with key words
    Link channels back to website and vice versa
    Interlink the channels
  • 7. Hotels Benefiting form Social Media Marketing
    Increased customer service
    Increased ROI
    Increased online placement
    Increase Revenue