Social Media Marketing and Why. By Tracy Battle
Why Social Media Marketing One on one relationship with the guest Improve customer service Key element impacting organic search and ranking for a hotel Benefits in terms of online placement and revenue
What to do with Social Media Marketing Become apart of a group that share common interests with the hotel by using Social Media Channels.
Types of Social Media Channels Facebook Twitter Myspace TripAdvisor Flickr YouTube Blog post
What to put on these channels Events in your market Green Initiatives Current Trends Attractions Package Discounts Updated Photos
Setting up a Social Media Channel It’s Easy Do it yourself Tag channels with key words Link channels back to website and vice versa Interlink the channels
Hotels Benefiting form Social Media Marketing Increased customer service Increased ROI Increased online placement Increase Revenue