ISES Social Media for Business
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ISES Social Media for Business



Presentation to monthly meeting for International Special Events Society. Learn how to use social media to promote your business and generate leads.

Presentation to monthly meeting for International Special Events Society. Learn how to use social media to promote your business and generate leads.



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  • Getting clients and having events. Events on social media can help!
  • Real time to real time. Expectation and exictement and the forum for feedback
  • Solve an actual need
  • Share your ideas
  • Real time to real time. Expectation and exictement and the forum for feedback
  • Real time feedback for an event
  • social strategy for digital media, PR, author, Think Before You Engage
  • Author The New Rules of Marketing & PR
  • Pages will index in Google
  • Special discounts or content. Access to special event. Early bird discounts
  • What people SAY about you and your product is MORE POWERFUL than the event itself in social media. Trust is virtual. Do we trust the ad campaign? Do we trust our friends and relatives?

ISES Social Media for Business ISES Social Media for Business Presentation Transcript

  • Social Media for Business:Making Social Media Make Money
    Tracy Antol
  • Great Content
  • Mind Bending Social Media Stats
    • There are more than 3.5 billion pieces of content(web links, news stories, blog posts, etc.) shared each week on Facebook
    • 43 percent of all online consumersare social media fans or followers
    • 53 percent of people on Twitter recommend companiesor their products in their tweets
    • The average American internet user watches 30 minutesof video online per day
    • 35 hours of video footage is uploaded to YouTube every minute
    • 200 million Facebook users access the service from a mobile device
    • There are more than 5 billion photos on Flickr
    • 45 million people view SlideSharepresentations each month.
  • Great Content
  • Strategy: Great Content
  • Original Thought Provoking Content
  • Breaking News
  • Be An Authority
  • Expert Advice & Industry News
  • Build A Community
  • Strategy: Monetize Your Site
  • 2
    “Use the following steps to monetize your blog:
    1.) Google AdSense 2.) Return to step one”
  • 1.4 million
    # of new blog posts created every day
    152 million
    # of blogs on the internet
    590 million
    # of unique blog visitors in the US
    % of active Internet users read blogs
    Technorati State of the Blogosphere Report
  • Strategy: Blog Monetization
    The Facts
    The Site
    $30 million net worth
    1.7 million unique visitors per month
    Almost 2 million Twitter followers
  • Strategy: Micro Selling & Twitter
  • 400 million unique visitors per month
    Over 200 million Twitter users/profiles
    100 million active users
    Half of active users login daily
    55% of active users tweet via mobile device
    Over 230 million tweets per day
    WHO? 35 heads of state, 84% of politicians, over 98% of US top 200 non-profits, over 87% of Billboards Top 100 musicians
    Twitter by the Numbers
  • $250,000,000 raised online
    $25 at a time
  • Follow people with Common Interests
  • Get a Glimpse Behind The Scenes
  • Make It Easy To Share
  • Make It Easy To Share
    Web sites that have a Twitter share button on web pages drive
    7x more exposure to those pages via social media
  • Strategy: Podcasting
  • Provide content before, during and after your event
    Interview speakers, attendees and sponsors
    A weekly show highlighting upcoming events and your creative solutions
    Podcasting for Corporate Events
  • Strategy:Promote Your Service
  • My blog itself is not what I want to monetize. Its hard to do that. Its another tool to help get myself out there. Its my skills and knowledge I want to monetize. The blog lets people know I am out there, what I know and what I am doing. I treat it just like Twitter, Facebook, LinkedIn, podcasting, etc.
    David Peck
    Promote Your Service
  • What Are You Doing?
  • Strategy:Build Your List
  • Likes = Permission = House List
  • Help People!
  • Twitter Lists
  • RSS
  • Strategy:Web-optimized PR
  • Select 3 target phrases
  • Put release on your site
    Blog about your release with link
  • Strategy:Reviews & Recommendations
  • Strategy:Facebook Advertising
  • “Facebook served 25.8% of display ads and became the #1 Ad Publisher”
  • Facebook Ad Revenue Growth
  • .117% CTR
    .101% CTR
    .088% CTR
  • Same Landing Page For 2 Campaigns Google CPA $8.94 Facebook CPA $2.70
  • Strategy:Video Marketing
  • You Tube is the #2 Search Engine
  • Create a YouTube Channel
  • How To Videos
  • User Generated Content/Contest
  • Group Video Conference
  • Old Spice Twitter Response Videos
  • Strategies To Promote and Monetize Your Website
    Great Content
    Blog Monetization
    Promote Your Product
    Web Optimized PR
    Ratings and Reviews
    Facebook Advertising
    Video Marketing
  • Create a Facebook business page, get 25 likes and claim your vanity URL
    Claim your listing on Yelp & Google Places
    Answer questions in LinkedIn
    Find 10 people to follow on Twitter
    Start sharing…Commit to a web content schedule
    FIVE Things You Can Do TODAY
  • Try ONE thing…
    Be my friend!
    Speaking Opportunities
    Consulting Business