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ISES Social Media for Business
ISES Social Media for Business
ISES Social Media for Business
ISES Social Media for Business
ISES Social Media for Business
ISES Social Media for Business
ISES Social Media for Business
ISES Social Media for Business
ISES Social Media for Business
ISES Social Media for Business
ISES Social Media for Business
ISES Social Media for Business
ISES Social Media for Business
ISES Social Media for Business
ISES Social Media for Business
ISES Social Media for Business
ISES Social Media for Business
ISES Social Media for Business
ISES Social Media for Business
ISES Social Media for Business
ISES Social Media for Business
ISES Social Media for Business
ISES Social Media for Business
ISES Social Media for Business
ISES Social Media for Business
ISES Social Media for Business
ISES Social Media for Business
ISES Social Media for Business
ISES Social Media for Business
ISES Social Media for Business
ISES Social Media for Business
ISES Social Media for Business
ISES Social Media for Business
ISES Social Media for Business
ISES Social Media for Business
ISES Social Media for Business
ISES Social Media for Business
ISES Social Media for Business
ISES Social Media for Business
ISES Social Media for Business
ISES Social Media for Business
ISES Social Media for Business
ISES Social Media for Business
ISES Social Media for Business
ISES Social Media for Business
ISES Social Media for Business
ISES Social Media for Business
ISES Social Media for Business
ISES Social Media for Business
ISES Social Media for Business
ISES Social Media for Business
ISES Social Media for Business
ISES Social Media for Business
ISES Social Media for Business
ISES Social Media for Business
ISES Social Media for Business
ISES Social Media for Business
ISES Social Media for Business
ISES Social Media for Business
ISES Social Media for Business
ISES Social Media for Business
ISES Social Media for Business
ISES Social Media for Business
ISES Social Media for Business
ISES Social Media for Business
ISES Social Media for Business
ISES Social Media for Business
ISES Social Media for Business
ISES Social Media for Business
ISES Social Media for Business
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ISES Social Media for Business

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Presentation to monthly meeting for International Special Events Society. Learn how to use social media to promote your business and generate leads.

Presentation to monthly meeting for International Special Events Society. Learn how to use social media to promote your business and generate leads.

Published in: Business, Technology
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  • Getting clients and having events. Events on social media can help!
  • Real time to real time. Expectation and exictement and the forum for feedback
  • Solve an actual need
  • Share your ideas
  • Real time to real time. Expectation and exictement and the forum for feedback
  • Real time feedback for an event
  • social strategy for digital media, PR, author, Think Before You Engage
  • Author The New Rules of Marketing & PR
  • Pages will index in Google
  • Special discounts or content. Access to special event. Early bird discounts
  • What people SAY about you and your product is MORE POWERFUL than the event itself in social media. Trust is virtual. Do we trust the ad campaign? Do we trust our friends and relatives?
  • Transcript

    • 1. Social Media for Business:Making Social Media Make Money<br />Tracy Antol<br />tracyantol@gmail.com<br />@floridafrecks<br />
    • 2.
    • 3. Great Content<br />
    • 4. Mind Bending Social Media Stats<br /><ul><li>There are more than 3.5 billion pieces of content(web links, news stories, blog posts, etc.) shared each week on Facebook
    • 5. 43 percent of all online consumersare social media fans or followers
    • 6. 53 percent of people on Twitter recommend companiesor their products in their tweets
    • 7. The average American internet user watches 30 minutesof video online per day
    • 8. 35 hours of video footage is uploaded to YouTube every minute
    • 9. 200 million Facebook users access the service from a mobile device
    • 10. There are more than 5 billion photos on Flickr
    • 11. 45 million people view SlideSharepresentations each month.</li></li></ul><li>Great Content<br />
    • 12. Strategy: Great Content<br />
    • 13. Original Thought Provoking Content<br />
    • 14. Breaking News<br />
    • 15. Be An Authority<br />
    • 16. Expert Advice & Industry News<br />
    • 17. Build A Community<br />
    • 18. Strategy: Monetize Your Site<br />
    • 19. 2<br />“Use the following steps to monetize your blog: <br /> 1.) Google AdSense 2.) Return to step one”<br />SarthakTaneja<br />
    • 20. 1.4 million<br /># of new blog posts created every day<br />152 million<br /># of blogs on the internet<br />590 million<br /># of unique blog visitors in the US<br /> 77% <br />% of active Internet users read blogs <br />Technorati State of the Blogosphere Report <br />
    • 21. Strategy: Blog Monetization<br />The Facts<br />The Site<br />$30 million net worth<br />1.7 million unique visitors per month <br />Almost 2 million Twitter followers<br />
    • 22.
    • 23.
    • 24.
    • 25. Strategy: Micro Selling & Twitter<br />
    • 26. 400 million unique visitors per month<br />Over 200 million Twitter users/profiles<br />100 million active users <br />Half of active users login daily<br />55% of active users tweet via mobile device<br />Over 230 million tweets per day<br />WHO? 35 heads of state, 84% of politicians, over 98% of US top 200 non-profits, over 87% of Billboards Top 100 musicians<br />Twitter by the Numbers<br />
    • 27.
    • 28. $250,000,000 raised online <br />$25 at a time<br />
    • 29. Follow people with Common Interests<br />www.twellow.com<br />
    • 30. Get a Glimpse Behind The Scenes <br />
    • 31. Make It Easy To Share<br />
    • 32. Make It Easy To Share<br />Web sites that have a Twitter share button on web pages drive <br />7x more exposure to those pages via social media<br />
    • 33.
    • 34. Strategy: Podcasting<br />
    • 35.
    • 36.
    • 37. Provide content before, during and after your event<br />Interview speakers, attendees and sponsors<br />A weekly show highlighting upcoming events and your creative solutions<br />Podcasting for Corporate Events<br />
    • 38. Strategy:Promote Your Service<br />
    • 39. My blog itself is not what I want to monetize. Its hard to do that. Its another tool to help get myself out there. Its my skills and knowledge I want to monetize. The blog lets people know I am out there, what I know and what I am doing. I treat it just like Twitter, Facebook, LinkedIn, podcasting, etc. <br />David Peck<br />Promote Your Service<br />
    • 40.
    • 41.
    • 42.
    • 43.
    • 44.
    • 45. What Are You Doing?<br />
    • 46. Strategy:Build Your List<br />
    • 47. Likes = Permission = House List<br />
    • 48. Help People!<br />
    • 49. Twitter Lists<br />
    • 50. RSS<br />
    • 51.
    • 52. Strategy:Web-optimized PR<br />
    • 53. Select 3 target phrases <br />
    • 54. Put release on your site<br />Blog about your release with link<br />
    • 55.
    • 56. Strategy:Reviews & Recommendations<br />
    • 57.
    • 58.
    • 59.
    • 60. Strategy:Facebook Advertising<br />
    • 61. “Facebook served 25.8% of display ads and became the #1 Ad Publisher”<br />
    • 62. Facebook Ad Revenue Growth<br />
    • 63.
    • 64. .117% CTR<br />.101% CTR<br />.088% CTR<br />
    • 65. Same Landing Page For 2 Campaigns Google CPA $8.94 Facebook CPA $2.70<br />
    • 66. Strategy:Video Marketing<br />
    • 67. You Tube is the #2 Search Engine<br />
    • 68. Create a YouTube Channel<br />
    • 69. How To Videos<br />
    • 70. User Generated Content/Contest<br />
    • 71. Group Video Conference <br />
    • 72. Old Spice Twitter Response Videos<br />
    • 73.
    • 74. Strategies To Promote and Monetize Your Website<br />Great Content<br />Blog Monetization<br />Twitter<br />Podcasting<br />Promote Your Product <br />Web Optimized PR<br />Ratings and Reviews<br />Facebook Advertising<br />Video Marketing<br />
    • 75. Create a Facebook business page, get 25 likes and claim your vanity URL<br />Claim your listing on Yelp & Google Places<br />Answer questions in LinkedIn<br />Find 10 people to follow on Twitter<br />Start sharing…Commit to a web content schedule<br />FIVE Things You Can Do TODAY<br />
    • 76. Try ONE thing…<br />Be my friend!<br />Twitter.com/FloridaFrecks<br />LinkedIn/TracyAntol<br />Email: tracyantol@gmail.com<br />Speaking Opportunities<br />Consulting Business<br />

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