I am not afraid of Social Media
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I am not afraid of Social Media

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Social media and Communication

Social media and Communication

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I am not afraid of Social Media I am not afraid of Social Media Presentation Transcript

  • I’m NOT afraid of Social Media
  • collaborate educate inform What is it? Web 2.0
  • collaborate educate inform • Accessible Information (web browser /PDA/WiFi) • Users Manage Information (waypoints /directions) • Users Add Value (3D visual renderings) • Easy to Use (no instructions typically required) • Produce refines with use
  • collaborate educate inform People Are Engaged …
  • collaborate educate inform CONSUMERS are in:
  • collaborate educate inform We should… RUN FOR COVER?
  • collaborate educate inform A Short Review…
  • collaborate educate inform You should know… Online conversations happen with or without you & your decision to participate or not is irrelevant. Your customers have been empowered to discussed YOUR brand. Why not be a part of the conversation?
  • collaborate educate inform Benefits? • Know your Audience (market research - as people not markets segments) • Collaborate (market testing and opinion tracking) • Strategic Corporate Communications – helps us begin to predict potential outcomes – Early warning radar – Enables proactivity vs. reactivity
  • collaborate educate inform Web 2.0 has empowered us to communicate differently – and forces us to embrace the ‘public’ in Public Relations.
  • collaborate educate inform Web 2.0 is Solving Challenges… COMMUNICATE WIKI BLOG PODCAST SYNDICATE SOCIAL COLLABORATE TAGGING CROWDCASTING WORKSPACES NETWORKS BUSINESS SUPPLY CHAIN PERFORM PROCESS SIMULATION OPTIMIZATION MANAGEMENT AUTOMATION
  • collaborate educate inform BEGIN BY LISTENING If you fail to listen, you will never understand.
  • collaborate educate inform FOLLOWING • To Learn  What people want to know/solve/do  How to improve customer service  Their language  The Customer’s Mood  New insights that help you INNOVATE
  • collaborate educate inform WHO TO FOLLOW? • Market Experts/Innovators • Competitors • People (not your typical markets)
  • collaborate educate inform COMMUNICATE… • Pervasive vs. Persuasive • Internal Communications “All hands on deck”
  • collaborate educate inform Be innovative, tenacious, creative and FEARLESS!
  • collaborate educate inform Our Coordinates Tracy Annicchiarico Max Frank Communications Manager & Vice President Online Research Specialist mfrank@redengine.com tannicchiarico@redengine.com www.redengine.com