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Finding the Tweet Spot in Social Media
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Finding the Tweet Spot in Social Media

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  • 1. collaborate educate inform Finding the ‘Tweet’ Spot in Social Media
  • 2. collaborate educate inform collaborate educate inform Social What is it? Web 2.0 Media
  • 3. collaborate educate inform collaborate educate inform • Accessible Information (web browser /PDA/WiFi) • Users Manage Information (waypoints /directions) • Users Add Value (3D visual renderings) • Easy to Use (no instructions typically required) • Product refines with use
  • 4. collaborate educate inform
  • 5. collaborate educate inform A Few Stats
  • 6. collaborate educate inform Life Cycles
  • 7. collaborate educate inform collaborate educate inform People Are Engaged
  • 8. collaborate educate inform collaborate educate inform CONSUMERS are in:
  • 9. collaborate educate inform collaborate educate inform A Short Review
  • 10. collaborate educate inform collaborate educate inform What You Need to Know Online conversations happen with or without you & your decision to participate or not is irrelevant. Your customers have been empowered to discussed YOUR brand. Why not choose to be a part of the conversation?
  • 11. collaborate educate inform collaborate educate inform Web 2.0 has empowered us to communicate differently – and forces us to embrace the ‘public’ in Public Relations.
  • 12. collaborate educate inform collaborate educate inform The Rules Have Changed • Pervasive vs. Persuasive • Internal Communications “All hands on deck”
  • 13. collaborate educate inform collaborate educate inform Technology As Problem Solvers COMMUNICATE WIKI BLOG PODCAST SYNDICATE SOCIAL COLLABORATE TAGGING CROWDCASTING WORKSPACES NETWORKS BUSINESS SUPPLY CHAIN PERFORM PROCESS SIMULATION OPTIMIZATION MANAGEMENT AUTOMATION
  • 14. collaborate educate inform LinkedIn
  • 15. collaborate educate inform Facebook
  • 16. collaborate educate inform Twitter
  • 17. collaborate educate inform collaborate educate inform Listen Learn Innovate
  • 18. collaborate educate inform collaborate educate inform LEARN what people want to know/solved Learn new LEARN how LISTEN insights that to improve help you customer Market INNOVATE service Experts/Innovators Competitors People (not your typical markets) LEARN the LEARN their Customer’s language Mood
  • 19. collaborate educate inform Improve Customer Service Develop New or Improve Internal Modify Existing & External Products & Communication Services INNOVATE Modify Structure YOUR and Process INNOVATION
  • 20. collaborate educate inform
  • 21. collaborate educate inform
  • 22. collaborate educate inform
  • 23. collaborate educate inform You can do this . . . Videos – shot with webcams or handheld video camera Uploaded to YouTube and cross-posted here You can do this . . . You can do this . . . Saved Search Saved Search Published as an RSS Published as an RSS feed – automatically feed – automatically updates here updates here
  • 24. collaborate educate inform How To Make Your ‘Ideas’ Energy Efficient?
  • 25. collaborate educate inform Who do Current or potential employees, you want customers, peers, media Do OUR audiences use it? to reach If so, how? Will the technology support OUR engagement strategy? Choose What are your Social Strategy your Media objectives Technology Spread messages Query Audience Facilitate word-of-mouth marketing Facilitate Discussions Brand Monitoring How will Build Communities Support customers you engage Crowdsource Ideas Idea mining Mobilize Advocates Work more efficiently Observe
  • 26. collaborate educate inform
  • 27. collaborate educate inform collaborate educate inform We can help • Social Media SWOT • Immersion and Orientation for Senior Managers • Roadmap and Social Media Plan • Technical Assistance or Guidelines to Implement
  • 28. collaborate educate inform collaborate educate inform Our Coordinates Norman Mendoza Tracy Annicchiarico President Communications Manager & nmendoza@redengine.com Online Research Specialist tannicchiarico@redengine.com www.redengine.com

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