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Presentation on Web 2.0 for the Alberta Women Entrepreneurs April 2008 Conference

Presentation on Web 2.0 for the Alberta Women Entrepreneurs April 2008 Conference

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Awe Presentation Presentation Transcript

  • 1. You will learn about . . . Some of the technologies characteristic of web 2.0 We will share. . . Some opportunities and low-cost ways to start This is not . . . A how-to course An IT view of web 2.0 Disclaimer . . . Jargon will be used Web 2.0 – the nomenclature seems to infer the next version of the web. It’s already here.
  • 2. Defining Web 2.0 – A Technology?
  • 3. Defining Web 2.0 – A Philosophy?
  • 4. Defining Web 2.0 – A Visual Style?
  • 5.  
  • 6.
    • Web 2.0 Cornerstones:
    • users add value for others
    • Increased use inspires improvement
    • It’s benefits are derived only through participation .
    • Web 2.0 is not about products – it’s about
    • providing solutions that leverage
    • customer self-service.
  • 7. Defining Web 2.0 http://www.knowledgeinfusion.com:8080/coe/blogs/infuser/2007/10/15/what-is-web-20
  • 8. AUDIENCE & CONTEXT
    • Tweens and Nex Gen
    • - the most connected generations ever
    Video games Social Networks Internet Mobile Devices
  • 9.
    • Can older audiences be far behind?
    • It’s easier to use, and
    • Convenience driven
    Internet Mobile Devices Video games Social Networks
  • 10. Google Maps – A Web 2.0 Poster Child
    • Accessible Information through web browser applications (via computer, PDA or other).
    • Users manage their own information by adding waypoint, mapping directions, etc.
    • Users participate and add value for others by adding elements such as 3D visual effects or other
    • It’s easy to use – even for the least tech savvy user.
  • 11.  
  • 12. “ for seizing the reins of the global media, for founding & framing the new digital democracy, for working for nothing and beating the pros at their own game, Time’s Person of the Year for 2006 is YOU” – TIME Magazine
  • 13. Web 2.0 ‘YOU’ser Model
    • Online user roles are now more diverse and complex
    • Users have been provided new tools to extend their online identify
  • 14. Web 2.0… is driving a REVOL-YOU-sion!
  • 15.  
  • 16. User Driven and Sustaining
    • Pervasiveness of Blogs and Wikis are based on grass roots publishing of content
    • Mirrors the early days of the internet – newsgroups, and ego sites, incorrect information
    • Connectedness of content and users - not search engines - determines the potential audience
  • 17. Blog vs Website Website Blog Style Interactivity Connect post-Browser Diary Editorial Style Trackback Or Comment Syndication “ Deeplinking” RSS Readers (email, iTunes) Corporate Writing Style Discussion Forums Linking/SEO Mobile web
  • 18. Blogs
  • 19. Syndication (RSS)
  • 20. Benefits of Syndication?
      • Outbound
        • Communicate & keep other up-to-date
          • Syndicate your communications
          • Aggregate content sources into your site
      • Inbound
        • Watch-lists
        • Competitor/customer intelligence
        • Audience opinions and interests
        • Trend tracking
  • 21.  
  • 22.  
  • 23.  
  • 24. Podcasting demystified
  • 25.  
  • 26.  
  • 27. Do you belong?
  • 28.  
  • 29.  
  • 30. Collaborate and Belong
  • 31. Google Docs (collaboration)
  • 32. Del.icio.us (content tagging)
  • 33.  
  • 34. LOOK BELOW THE SURFACE Find common points of pain (among staff or customers) that can be addressed by Web 2.0
  • 35. COMMUNICATE COLLABORATE PERFORM WIKI BLOG PODCAST SYNDICATE TAGGING CROWDCASTING WORKSPACES SOCIAL NETWORKS BUSINESS PROCESS AUTOMATION SIMULATION OPTIMIZATION SUPPLY CHAIN MANAGEMENT
  • 36.
    • “ If you don't like change , you're going to like irrelevance
    • even less”
    • General Eric Shinseki, Retired Chief of Staff, US Army
  • 37.
    • Consumers have opinions
    • and frequently express them.
    • Users have become part of the
    • communications process.
    • PR as advertising is rising, separating
    • the two formerly distinct areas.
  • 38.
    • A Provocative Moment:
    • Where will these folks be in 5 years?
    • How will business address their needs?
    • http://www.youtube.com/watch?v=dGCJ46vyR9o
  • 39.  
  • 40.  
  • 41.
    • Next Steps
        • Review other sites
        • Find others to muse with
        • Create a Google doc with your colleagues
        • as an experiment
        • Create a sandbox to play in
        • Become a part of a group
        • Sign up for a news reader account
        • Create a blog
        • Learning 2.0 - the ‘23 Things’ program
  • 42. Coordinates
    • Tracy Annicchiarico
    • Communications Manager &
    • Online Research Specialist
    • [email_address]
    • 780.413-8288 ext. 126
    • 1.877.837.5087