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Catalyst Conference Presentation by Jordan Frank - Blogs, Wikis and Why they Matter
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Catalyst Conference Presentation by Jordan Frank - Blogs, Wikis and Why they Matter


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Presentation given at the year 2006 Burton Group Catalyst conference. Agenda was to reconcile blog and wiki terms and technologies. This was followed by Traction TeamPage case studies of a Glossary at …

Presentation given at the year 2006 Burton Group Catalyst conference. Agenda was to reconcile blog and wiki terms and technologies. This was followed by Traction TeamPage case studies of a Glossary at a Pharmaceutical firm and an Idea / Innovation Management case study at a global bank.


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  • The Hypertext Journal , invented by Doug Engelbart, is the technology concept after which the Traction TeamPage Enterprise Weblog is modeled. The Hypertext Journal was designed to support working communication in a time-ordered format for high performance groups. Engelbart invented the Hypertext Journal, as well as many other technology firsts such as the mouse and the graphical user interface (GUI). He is pictured here, in 1968, presenting his Hypertext Journaling system, then called NLS (which stands for oN Line System), along with other technologies his team built at the Stanford Research Institute. Engelbart’s 1992 paper, Towards High Performance Organizations, provides a full explanation of how the hypertext journaling system meets working communications needs. Specifically, he presents three knowledge domains which are supported and interconnected in the system: Collected Intelligence – This incudes Information from external sources such as market news, customer feedback, technical information, and 3 rd party reports. Dialogue – includes Memos, Lessons Learned, Ideas, and Meeting Notes Knowledge Product – includes Product Plans, Decisions, and Open Issues to Track Then, he discusses how the hypertext journal supports communication of information relative to these domains, with emphasis on Time as a key organizational element. Without hypertext and time, there is no way for a high performance team to efficiently deliver and interact in context with the quantity of information which passes over their collective desktops.
  • Transcript

    • 1. Jordan Frank [email_address] (401) 528-1145 Beyond Blogs and Wikis, there is Traction
    • 2.
      • Leading “Enterprise Blog” Platform
        • Founded in 1996
        • Current release 3.7
      • Funded: 2000 and 2002
        • by In-Q-Tel (Venture arm of the CIA)
        • Slater Interactive and private investors
      • Customer Leadership
        • DOD, DOJ, DHS, In-Q-Tel,
        • State of CT CIO, State of TX Health
        • 4 of the top 15 Pharmaceutical firms
        • 14 of the Global 100
      • Deployments with
          • Small groups to 1000s of users
          • 100s to 100s of 1000s of posts
      About Traction Software, About Me Getting Traction - Jon Udell
    • 3. Agenda
      • Reconciling Terms, Technologies
      • Enterprise Examples, Real Results
    • 5. Quasi-Religious
      • BLOG
      • “ Unedited voice of a single person”
      • WIKI
      • “ Group voice, anyone can edit and anyone can read”
    • 6. Dictionary (.com)
      • BLOG
      • “ an online diary; a personal chronological log of thoughts published on a Web page”
      • WIKI
      • Any collaborative website that users can easily modify via the web, typically without restriction. ”
    • 7. Literal
      • BLOG
      • Web (hypertext)
      • Log (journal)
      • WIKI
      • Hawaiian for “quick” or “fast”
    • 8. Practical
      • System for easily posting, editing and managing web pages pertaining to a certain topic or purpose…
      • WIKI
      • Displayed as a set of linked web pages
      • BLOG
      • Displayed in time order
      … and usually including features like comments, categories, permalinks, RSS (or other notification features), trackbacks
    • 9. The Mother of All Demos 1992 Towards High Performance Organizations: A Strategic Role for Groupware Engelbart’s 1968 demo showed three first time innovations: 1) NLS, a Hypertext Journaling System, 2) GUI , and 3) Mouse ! WIKI BLOG ?
    • 10. Blog & Wiki – Wiki & Blog
      • Wikis and Blogs  Proven collaboration results at web scale
      • Enterprise hypertext based collaboration should combine:
        • Communication
        • Collaborative content editing (in “Documents” or Hypertext)
        • Strong meta data model, flexible display modes, strong vector for time ordering
      • Traction builds on Engelbart’s NLS model
        • Adds a layer of integrated, permissioned collaborative hypertext workspaces
        • Adds best of breed hybrid directory integration, over the web document management (WebDAV), dynamic views, permission filtering, notification (newsletter, email, RSS, IM), Export (print, emal, word, pdf), easy installation, customer support.
        • Upcoming : FAST Search integration
    • 11. Enterprise Examples…
      • Non Profit Association: IJIS
      • DOD: CIO Funded Liberty Project
      • Pharmaceutical: Ipsen
      • Finance: Global Bank
      … Real Results
    • 12. IJIS Institute
      • Integrated Justice Information System Institute
        • Consortium of government agencies, contractors, and consultants
      • Quickly growing institute needed to:
        • Add syndication and search to their website
        • Enable member collaboration
        • Deploy a staff intranet
      • A tall order for a small (but growing) non profit!
      Traction powered IJIS website: Now easy to edit, also Includes Search, RSS, and member Login
    • 13. IJIS Institute
      • The Payoff:
        • Over 400 people working on 17 projects now collaborate virtually.
        • One committee cut phone and in-person meetings by 50%
      • Committee Collaboration:
        • Thousands of posts
        • Over 700 comments
        • Over 500 attachments
        • Over 2500 edits
      • Business Week
      IJIS website – “Mobile” skin: delivered automatically to mobile devices browsers
    • 14. DOD RAI-NC Liberty Project
      • DOD CIO office funded 4 of 120 (Rapid Acquisition Incentive – Net Centricity) proposals, including the Liberty Project
      • Liberty Project: While testing night vision technology, had the goal to develop and demonstrate the use case for application of a Enterprise Blog platform to Program Team Communication
      • Participants included:
      • New York City Police
      • Newport Police
      • Army National Guard
      • Naval Undersea Warfare Center
      • Technology from Ford Motor
      Front Page: Cross-blog view of announcements, test plans, trial results and other communication
    • 15. DOD RAI-NC Liberty Project
      • Opportunity Analysis (From DoD Final Report December 2004 FOUO):
      • The tool is universal in its applicability and can benefit all DoD components, program offices, and business functional areas through:
        • 50% Reduction in Time Expended for User Electronic Communications Management
        • 75% Reduction in Status Reporting Process
        • 29% Reduction in Total Ownership Costs
        • 89% Reduction in Bandwidth Usage
      A test result: Post includes image, explanation, and discussion of test result “ The (Traction) solution provides a secure, low-cost alternative for centralizing daily communications in a web-based environment.”
    • 16. DOD RAI-NC Liberty Project
      • Qualitative benefits summary (From May 2006 presentation to NARA by a Team Member):
        • Ease of use, works like he web
        • New partners and members are brought up to speed quickly
        • Manages project information in an organized, searchable manner, accessible from any web connection
        • Delivers the right information to the right people
        • Minimizes information overflow
        • Filters content and manages use through permission
      Automated Email Summary Digest: Permission filtered, automated email summary Includes title and first paragraph of each new post or comment.
    • 17. Ipsen – Competitive Intelligence
      • Ipsen is a $1B global pharmaceutical firm headquartered in France
      • CEO mandated effort to build a competitive Intelligence function
      • From Ipsen’s CIO, Thiery Barsalou:
        • CI is a Knowledge-intensive process with geographically and functionally distributed stakeholders, with different permissions , requiring strong communication and collaboration capabilities
      The Intelligence Cycle Direction & Planning Dissemination Analysis Collection
    • 18. Ipsen – Competitive Intelligence Readership spans the globe… … and the business functions
    • 19. Ipsen – Competitive Intelligence
      • Results
      • Federated collection of 6 blogs hold over 3700 articles 640 comments
      • A community and repository for knowledge of the business environment
      • Deployed to 250 named accounts (Intranet, Extranet, email…),
      • Available to 3,500 employees (Intranet)
      • Dialogue around information is increasing (within the blog, and in meetings)
      • Contributed to making CI important to business decision making
      • Market-relevant communication is moving from email to the blogs
      • Best practice model for knowledge management and collaboration at Ipsen
      Readership is consistent at 8,000 to 14,000 page views per month
    • 20. Ipsen - Glossary
      • Front End: Dynamic title driven look up (e.g. “Adverse”), Full text search, Letter inde, Formatted view of definition, Comments, Print view, email out and export functions.
      • Glossary for R&D and Ops
        • Need for common, accessible vocabulary used in submissions
        • Common language set supports global collaboration
        • External reference definitions stored with internal applied definition
        • French and English terms are related
    • 21. Ipsen - Glossary
      • Benefits:
        • More accessible than former PDF based glossary docs
        • Interface fit to the application, makes life easy for readers and admins
        • Consistent presentation of terms
        • Journaling backend provides rich audit trail
      Term Add Edit Form: With 4 fields for structure and formatting consistency Audit Trail: Including additions, edits, erasures, emails sent, and more
    • 22. Global Bank – Good Ideas
      • CIO “Innovation” Project
        • Global effort to collect, evaluate and implement good ideas
        • Build community amongst employees in 50+ countries
      • Technical needs
        • Quick Deployment
        • Super simple
        • Invite comments and ratings
        • Flexible search and export to navigate and evaluate results
      Idea form: Easy to fill out form with 8 category fields (e.g. urgency, potential, country, idea type…)
    • 23. Global Bank – Good Ideas Idea & Comments: Idea is displayed with category labels. Threaded comments are encouraged List of Ideas: Ideas display on Front Page with category and status
    • 24. Global Bank – Good Ideas
      • Outcome: Over 2500 ideas collected in 1 month
      • Search, drill down discovery, and CSV export functions help find and process the gems
      • Results: 13 Projects funded, including permanent idea blog
      Dynamic Search : by country, function, category, status, title, content and time Category Drill Down: expand category groups to select and navigate
    • 25. Conclusion
      • Wiki vs. Blog
        • Slightly different , effective approaches to collaboration
        • Enterprise collaborative teams need a hybrid approach
          • for communication and
          • collaborative content management
        • Enterprise Blog-Wiki deployments
          • enable page publishing at scale,
          • satisfy a defined business purpose
          • bring power of the Internet to Intranet
      • Enterprise considerations
        • Global identity / Local permission:
          • enterprise directory integration
        • Enterprise Search integration
        • Meta model dynamics and depth
        • Support for multiple teams / groups
        • Platform and deployment considerations
      • Q&A
    • 26. Jordan Frank [email_address] (401) 528-1145 Beyond Blogs and Wikis, there is Traction