CPM is a process of managing a company’s interactions with current and future customers. In the above presentation, I've underlined some of the useful topics and the small description related to customer relationship management
HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - HK2 (...
Customer relationship management
1. CUSTOMER
RELATIONSHIP MANAGEMENT
Acquiring new clients is far more costly than retaining the old profitable customers. This is the common believe with which firms operate in
today’s global and competitive fierce battlefield of so called marketing.
The main mantra is to retain as much loyal customers as one can and this has led to the emergence of Customer Relationship Marketing
(CRM).
2. Acquiring new clients is far more costly
than retaining the old profitable
customers. This is the common believe
with which firms operate in today’s global
and competitive fierce battlefield of so
called marketing.
The main mantra is to retain as much
loyal customers as one can and this has
led to the emergence of Customer
Relationship Marketing (CRM).
CRM is field which enables the
organizations or firms to evaluate in
various ways the customer life cycle and
the Customer lifetime value which
includes the total benefit which the firm
can derive from a single customer during
the entire lifetime for which the customer
will be associated with he firm.
3. CRM concept involves integrated quantitative and qualitative analysis
using various marketing tools and metrics.
Today the marketing firms are busy creating a brand value which can
lead to the creation of brand equity which they can cash upon and
make loyal customers their brand advocates.
It has become imperative for the firms to retain customers as switching
costs for the firms are tremendous and profit margins are shrinking due
to the global revolution of online marketing and purchasing activities.
4. This has also led to the increase in the
customer awareness levels at a very
strong pace. One of the major
challenges for today’s firms is to
understand the importance of CRM in
their organization and reorient their
future goals keeping in view the CRM
implementation.
According to the experts only ten percent of
the world’s global organizations are able to
understand the true value of CRM and
implement and orient themselves accordingly.
5. For more information about
CUSTOMER RELATIONSHIP MANAGEMENT
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