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Presentation skills


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  • 1. PRESENTATION SKILLS Media Sales in a Cross Platform World Presented by: Tracey McCormack | UCLA Extension
  • 2. PRE-PLANNING Fill Out Pre-Call Planners. Over Plan for the Presentation. Make Sure You’ve Researched the Client Well and Have Done Your Homework Know Your Audience and Their Values. MORE ABOUT THEM. LESS ABOUT YOU. Start the Presentation with: Purpose, Process, Payoff and Time
  • 3. REHEARSING Rehearse. Rehearse. Rehearse. Practice in Front of the Mirror. Make Sure You Have the Timing Correctly. OWN the Information. Planning, Rehearsing and KNOWING the Information Cold Will Make You More Comfortable and Relaxed.
  • 4. PRE-PRESENTATION BASICS Plan for Triple the Travel Time. Plan to Arrive 30 Minutes Before the Start Time of Your Presentation Bring with you: Speakers Back-Up Projector Premiums Flash-Drive Leave Behind Business Cards in Bag and Briefcase Notepad and Pen Clicker Water All Station Materials/Ratings/One-Sheets
  • 5. POINTERS ON VISUALS Make the Written Deck as Professional and Polished as Possible Spelling and Grammatical Errors are Unacceptable Have Either a Flash Drive, CD or Electronic Copy of Your Presentation In-Hand to Leave Behind Use Color Always in Your Decks
  • 6. MORE POINTERS ON VISUALS Include Their Company Logo or Client Logo Wherever Possible but Certainly on the Title Card Personalize the Presentation (What Did You Learn From the Ascertainment Call?) MORE ABOUT THEM. LESS ABOUT YOU. Bullet Points on the Screen Only. NO LONG PARAGRAPHS. YOU are Making the Presentation -- not PowerPoint
  • 7. POINTERS ON PRESENTATION SKILLS Presentation “Type” Depends on Size and Scope of the Audience YOU are Making the presentation. Not PowerPoint. Do NOT Let the Screen Do All the Work. High Energy / Excitement Energy begets Energy – What You Send out, is What You Will Receive Back in Return
  • 8. MORE POINTERS DO NOT Use Written Cards DO NOT Stand Behind a Podium DO Stand Up (If You are Presenting to 2 or More) DO NOT Fold Your Arms and Sway Use Hand Gestures and Voice Inflections Move Around the Room Buy and Get Used to Using a Clicker – But NOT the Red Pointer, Please
  • 9. MORE POINTERS Point and Direct attention With Your Hands and Arms Its Okay to Touch the Screen to Point to Something Specific Make Eye Contact with Your Audience Engage Them in the Discussion: This is a Dialogue NOT a Monologue IT IS MORE ABOUT THEM AND LESS ABOUT YOU!!
  • 10. CAN YOU BELIEVE THERE ARE MORE POINTERS? Do NOT talk to or STARE AT the screen The Screen is Only a Guide to Help You Make the Presentation REMEMBER: The Presentation is New to THEM -- Even if You Have Done it 1000 Times – Make Sure You are Delivering It Like the First Time !! Get past the nervousness and LET YOUR PASSION SHOW!! Its All Theatre Up There!! Loving your product helps in showing your passion and creating believability Use Stories and Anecdotes to Make a Point Come to Life
  • 11. LASTLY Jokes are To Be Used ONLY Where Appropriate and TOTALLY Depending on Your Relationship with the Listener. TAKE CAUTION HERE. Do Not Make the Last Thing You Say Be “Any Questions?” What Is and Appropriate Way to End the Meeting? Take Copious Notes or Have Your Colleague Take Notes Confirm Any Next Steps or Action Items Before You Leave Send a Thank You Email (with a SlideRocket of your Presentation) Immediately Following the Meeting AND Include the Action Items
  • 12. Tracey McCormack Phone: 323-977-TMAC Email: Website: LA Headquarters McCormack Media 3219 Kelton Ave. Los Angeles, CA 90034 NY Office McCormack Media 138 W. 87th Street, 2R New York, NY 10024 CONTACT