The 3+1 Method…HowTo Craft Your Marketing          Plan!         [Step 2]      Presented by: Tracey Walker       www.KeepA...
The 3+1 Method…How To Craft Your Marketing Plan![Step 2]Howdy and welcome to Step 2 of thistutorial!In the previous tutori...
The 3+1 Method…How To Craft Your Marketing Plan![Step 2]And now that we have that done, let’s moveon to Step    2!
STEP IIDefining Your Message
The 3+1 Method…How To Craft Your Marketing Plan![Step 2]
The 3+1 Method…How To Craft Your Marketing Plan![Step 2] An important component to crafting our your marketing plan is kno...
The 3+1 Method…How To Craft Your Marketing Plan![Step 2]Your message should speak to them. Itshould pose the questions/ans...
The 3+1 Method…How To Craft Your Marketing Plan![Step 2]You message must be clear, concise and tothe point. After all, the...
The 3+1 Method…How To Craft Your Marketing Plan![Step 2] Now, remember those problems we listed out in step 1, along with ...
The 3+1 Method…How To Craft Your Marketing Plan![Step 2]
The 3+1 Method…How To Craft Your Marketing Plan![Step 2]Using the potential franchise ownerexample, we stated a few proble...
The 3+1 Method…How To Craft Your Marketing Plan![Step 2]We also mentioned a couple solutions aswell, being purchasing an e...
The 3+1 Method…How To Craft Your Marketing Plan![Step 2]In turn, we could craft a messagehighlighting those areas of conce...
The 3+1 Method…How To Craft Your Marketing Plan![Step 2]       “Looking to increase your passive income by       purchasin...
The 3+1 Method…How To Craft Your Marketing Plan![Step 2]Now, in the way this message was written,it could be considered a ...
The 3+1 Method…How To Craft Your Marketing Plan![Step 2]Using another target market, here is amessage that could be used a...
The 3+1 Method…How To Craft Your Marketing Plan![Step 2]      “Marketing online can increase your reach,      reduce your ...
The 3+1 Method…How To Craft Your Marketing Plan![Step 2] So can you guess what the Target   Market is for this message? (L...
The 3+1 Method…How To Craft Your Marketing Plan![Step 2]Notice how I didn’t actually state theproblems, but instead I leve...
The 3+1 Method…How To Craft Your Marketing Plan![Step 2]If my target market wanted to do any of thethings I mentioned in t...
The 3+1 Method…How To Craft Your Marketing Plan![Step 2]
The 3+1 Method…How To Craft Your Marketing Plan![Step 2]So go ahead, take the problems andsolutions of your target market ...
Have fun with this and I look forwardto seeing some of your messages.Feel free to share them with me inthe comments sectio...
If I were you, I’d take advantage of this“personal” coaching time, because manywho work with me will tell you…I don’t do i...
In the Step 3 tutorial, we will continue with                Step 3:             Your Medium
You’ll definitely want to study that lessonbecause what good is having a targetmarket with a great message for them, ifyou...
We will close that gap in the nexttutorial!Again, post your “message” youcreate to the comments section andI’ll be respond...
To your success,  ~Tracey Walker
To go over what you just learned in this video        and get feedback from me,            Visit this website now!    http...
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The 3+1 Method... How To Craft Your Marketing Plan! [Step 2]

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The 3+1 Method... How To Craft Your Marketing Plan! [Step 2]

  1. 1. The 3+1 Method…HowTo Craft Your Marketing Plan! [Step 2] Presented by: Tracey Walker www.KeepAllTheCash.com
  2. 2. The 3+1 Method…How To Craft Your Marketing Plan![Step 2]Howdy and welcome to Step 2 of thistutorial!In the previous tutorial, we went throughStep 1 of creating your own BASICmarketing plan which was to specificallyidentify your Target Market.
  3. 3. The 3+1 Method…How To Craft Your Marketing Plan![Step 2]And now that we have that done, let’s moveon to Step 2!
  4. 4. STEP IIDefining Your Message
  5. 5. The 3+1 Method…How To Craft Your Marketing Plan![Step 2]
  6. 6. The 3+1 Method…How To Craft Your Marketing Plan![Step 2] An important component to crafting our your marketing plan is knowing how to convey the message that you have to your now-found target market.
  7. 7. The 3+1 Method…How To Craft Your Marketing Plan![Step 2]Your message should speak to them. Itshould pose the questions/answers toyour market about why what YOU havecan and/or will help them solve theproblem they believe they have.
  8. 8. The 3+1 Method…How To Craft Your Marketing Plan![Step 2]You message must be clear, concise and tothe point. After all, the attention span of theaverage consumer these days is literally 0!So you have to capture them and do it fast.
  9. 9. The 3+1 Method…How To Craft Your Marketing Plan![Step 2] Now, remember those problems we listed out in step 1, along with their possible solutions? Here is where we will take that information and use it to share with our market why they should listen to, and buy from us.
  10. 10. The 3+1 Method…How To Craft Your Marketing Plan![Step 2]
  11. 11. The 3+1 Method…How To Craft Your Marketing Plan![Step 2]Using the potential franchise ownerexample, we stated a few problems to behigh initial investment costs as well as afinancial screening which may not returnsuch favorable results.
  12. 12. The 3+1 Method…How To Craft Your Marketing Plan![Step 2]We also mentioned a couple solutions aswell, being purchasing an existing businessfrom a distressed seller or even owning anonline business for around $5k to start.
  13. 13. The 3+1 Method…How To Craft Your Marketing Plan![Step 2]In turn, we could craft a messagehighlighting those areas of concern andcould have something like this:
  14. 14. The 3+1 Method…How To Craft Your Marketing Plan![Step 2] “Looking to increase your passive income by purchasing a franchise? Discover the Top 3 reasons most wanna-be franchise owners never open their doors and the solution many have found to deliver higher returns, in less time, while working from the comfort of their own home with only a fraction of the investment required to start a franchise!”
  15. 15. The 3+1 Method…How To Craft Your Marketing Plan![Step 2]Now, in the way this message was written,it could be considered a headline, andthat’s fine too. At this basic level, we aresimply looking to get the attention of ourtarget market and reel them in hinting tothe problems we believe they have,seeded with the solutions we believe theydeserve.
  16. 16. The 3+1 Method…How To Craft Your Marketing Plan![Step 2]Using another target market, here is amessage that could be used as well. See ifyou can identify the target market based onthe message presented:
  17. 17. The 3+1 Method…How To Craft Your Marketing Plan![Step 2] “Marketing online can increase your reach, reduce your costs, systematize your processes and give you back your time! No more 3-way calls or begging friends and family. Live a life of FREEDOM with a business you can run literally from the comfort of your home. After all, its supposed to be a home-based business, isnt it?”
  18. 18. The 3+1 Method…How To Craft Your Marketing Plan![Step 2] So can you guess what the Target Market is for this message? (Leave your answer in the comments below)
  19. 19. The 3+1 Method…How To Craft Your Marketing Plan![Step 2]Notice how I didn’t actually state theproblems, but instead I leveraged thesolutions which indicated their obviousproblems.
  20. 20. The 3+1 Method…How To Craft Your Marketing Plan![Step 2]If my target market wanted to do any of thethings I mentioned in the message above, IKNOW they are struggling with theassociated problems…see how this works?Good!
  21. 21. The 3+1 Method…How To Craft Your Marketing Plan![Step 2]
  22. 22. The 3+1 Method…How To Craft Your Marketing Plan![Step 2]So go ahead, take the problems andsolutions of your target market and craft outyour message. And remember, it doesn’thave to be perfect. All it has to do is speakto the heart and mind of your market andget them to say, “Yeah…I want that!” oreven “I’ve got to know more!” That’s it!!
  23. 23. Have fun with this and I look forwardto seeing some of your messages.Feel free to share them with me inthe comments sections and I’ll domy best to respond and critiquethem as I see fit!
  24. 24. If I were you, I’d take advantage of this“personal” coaching time, because manywho work with me will tell you…I don’t do itoften!Get busy and let me see those messages!
  25. 25. In the Step 3 tutorial, we will continue with Step 3: Your Medium
  26. 26. You’ll definitely want to study that lessonbecause what good is having a targetmarket with a great message for them, ifyou have no idea how to reach them??
  27. 27. We will close that gap in the nexttutorial!Again, post your “message” youcreate to the comments section andI’ll be responding!
  28. 28. To your success, ~Tracey Walker
  29. 29. To go over what you just learned in this video and get feedback from me, Visit this website now! http://socialmediabar.com/marketingplanstep2or simply wait to be redirected automatically in 3 seconds!
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