Twitter Marketing Tip - 7 Easy Tips
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Twitter Marketing Tip - 7 Easy Tips



To Market Effectively on Twitter you need a good base of Followers. I can get you the Twitter Followers you need to succeed!

To Market Effectively on Twitter you need a good base of Followers. I can get you the Twitter Followers you need to succeed!



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Twitter Marketing Tip - 7 Easy Tips Twitter Marketing Tip - 7 Easy Tips Document Transcript

  • ==== ====Need More Twitter Followers to become an authority in your niche, sell more of your products, getmore traffic to your site, etc? Then youll love our service! ====I avoided Twitter, made fun of it and repeated stories I had heard from people I know loosingfriends to "twittering"; they no longer could share a car ride, enjoy a meal or even simpleconversation because their friend was so obsessed with the latest "tweet."When Twitter first became popular I shared this sentiment:"What could be more annoying and less useful than a site where thousands of people are given140 characters to shout out about what theyre doing at every moment of the day? The amazingthing is that enough people out there think this mindless stream of ephemera ("Im eating atangerine," "Im waiting for a plane," "I want a Big Mac") is interesting enough to serve as the basisfor a viable advertising platform."But after fellow marketers I respect reintroduced me to Twitter as a tool to complement theirpresent strategies, I took notice and soon began to see the advantages of the "follower." I washooked.Heres what I learned. Created in 2006, by Jack Dorsey, Twitter is a free online service that allowsyou to broadcast short messages (140-character limit) to your friends or "followers." You too canspecify your own list of people you want to follow. Many think of Twitter not so much as a socialnetwork, but as an information network. It tells people whats happening in the subjects they careabout as it is happening in the world.Twitter is an invaluable tool for any social marketing strategy and is one of todays hottest newtrends on the Internet. Not sure if its for you? Even Microsofts founder and the worlds richestman, Bill Gates, has a Twitter account. You can start following him at @BillGates. Oprah tweets,celebrity Ashton Kutcher even beat CNNs breaking news feed and was the first Twitter accountwith one million followers.Still, with its incredible popularity and growth, many in the marketing world continue to debatewhether Twitter is a total time vacuum or a marketing tool you cant live without. I believe its valueis based on how you chose to use it.Personally, Im not one to chatter with friends via texting or glued to current media events via mycell phone. I still like the phone and of course emails. But I have found that Twitter is an importantpart of my overall social marketing strategy.Everyone uses Twitter differently. So whats the big deal; how should you be using Twitter in yourmarketing strategy? For over a year now, many have claimed that Twitter is the #1 traffic builder
  • for their blog. I do see the spikes in traffic from cross-linking my posts to Twitter.Twitter is an opt-in world, so if you dont find someones tweets interesting, you simply stopfollowing that person. Originally, I used Twitter to have a following that shared a common interestabout new articles I was posting on my blog concerning Internet Marketing. Later, I found myselfnot only using it as another outlet for exposure, but also as a marketer it was useful to followmarket leaders, competitors, bloggers, speakers, and authors in my niche. It became a great wayto follow people I found interesting and wanted to keep up with. Twitter is like a cyber pressrelease, but only from the people whose news you care about.Keep in mind that although we are focused on business with promotion being the number onepriority, Twitter is about give and take. If you just use it to push your stuff, youll be zapped in azano-tweet-second, translation- blocked for good. Twitter is not about pushing content or youragenda, its about give and take.Follow / Following / UnfollowMany take the approach, "Anyone that wont follow me, Im not going to follow back."Follow - Twitter is similar to your RSS. Who you follow is basically who - or what information - yousubscribe to. Remember its an opt-in system. If youre using Twitter for marketing purposes thenyou want to follow the market leaders and the news sources in your niche. Dont worry whetherthey follow you back. Seriously. The point of following is to get the news and updates that youprefer. Period.I use a "Tweet Adder" to build my base of contacts or "followers" that I think may be interested inmy content. I do unfollow people that have not accepted my invitation to follow me after threedays. I do this to keep my ratio fairly even. The people I follow based solely on their content I amnot concerned whether or not they follow me.As I mentioned earlier, I seek people that may have an interest in what Im doing. Twitter tools, like"Tweet Adder," give you the ability not only to follow specific people, but also to follow peopleinterested in specific topics. Tweet Adder offers specialized search tools that I use to build my listof followers. These tools allow me to capture people tweeting about my specific topics andkeywords. Note, when building a list use keywords similar to what you would use on a capturepage including your competitors name.Following - I dont spend much time checking to see who is following me. In fact, I turned off emailnotifications because I found it pointless and didnt need more spam to clear out each day. Yourfocus should be on building a very specific following, not on who is following you. Unless younotice that you are attracting the "wrong people" in which case, rethink your search words.You want to regard "building your following" as you would "building your leads list."Unfollow - Some people will unfollow anyone that wont follow them, or who unfollows them.You should unfollow anyone you no longer want to follow. Its not rude, if that person isconsistently off topic to what attracted you to them in the beginning, you should set them free! As I
  • said earlier, the followers I request to join me using the adding software, I do unfollow after a fewdays if they dont accept my request. This is a completely different group than the people I chooseto follow based on their content that attracted me.These are just a few ways to utilize Twitter. As you integrate this tool into your social marketingstrategy you will learn more tactics to maximize Twitter World.Twitter Marketing StrategyMake sure you have a Twitter Marketing Strategy. Keep it simple, and tweet consistently. If youdont have a specific goal or strategy, Twitter will surely become a "time vacuum" for you.Initially I only used Twitter as a way to increase exposure for my other strategies. Then I realized Icould also build a following of like-minded people that would find value in my information. Everytime I announce on Facebook that I have posted new content on my blog, a tweet is automaticallysent to my followers using a plug-in I installed. Then everyone that is following me can view mynew posting and even better, if they like what they see, they may re-tweet and share theinformation with all their followers. You can see how this can maximize your exposure! Heres animportant tip, be sure to keep your tweet to 120 characters or less for easy re-tweeting. As tweetsare re-tweeted they pick up characters."Be sure you are always providing new content that has value. You want your followers to be loyaland to have interest in what you are sharing. That is why you need to define your target marketand your offers, and create a strong message-to-market match."Keep an eye on your followers and their mindset. Figure out why they chose to follow you, andmake sure your updates, topics, products, website or blog continues to deliver on that attraction. Ifthey did follow you specifically for those reasons, and you dont deliver, then you are letting themdown. And we know that means a "unfollow click" is coming.Building a following on Twitter should be viewed much the same as building a lead list. Youdefinitely want to provide quality over quantity with your Twitter marketing strategy. The morefocused your topic and readership, the more productive you will be - and the higher your click-through and conversion rates will be.Marketing is not spam. Sharing resources and links is not spam. As long as you respect yourfollowers and continue to provide them with "real value" information they desire, you are providinga service. Not Spam. Just remember to ask yourself this about your social marketing strategy,"Why are people following me and am I delivering what they seek?"Your Twitter marketing goal should be to tweet useful information that is of specific interest to yourfollowers. Twitter is a place where you can be more personable and even more intimate, but youwant to maintain your professional character and your integrity at all times.Remember that Attraction Marketing is the "Key" and that you want to build Relationships.ENGAGE your followers. View slide
  • In addition to staying current on news, information and conversations in your niche, and increasingyour viewership and traffic, Twitter is a great way to engage your target market in productiverelationship building conversations.Here are just a few ideas that Ive seen work incredibly well for my social marketing strategy:Host a contest on Twitter. For examples, search "Twitter contest" at Google.Encourage your followers to tweet you questions, favorite links, resources, and tips or personalexperiences about your topic. Using your content blog is a great way to craft new and interestingposts. Use Twitter to really engage your target market in conversations about your industry. Whatdo they need, what do they love, what really frustrates them?Compile the feedback and share it in a post. Once published, thank your followers and give themthe link to check out the results. Not only will you be making connections with your prospects, theywill appreciate your genuine interest and you will be able to gain valuable insight that will help youtailor your Twitter marketing strategy to better serve them.There are so many more good reasons to create a social marketing strategy, than to not. Startbuilding your group of targeted followers with your own Twitter marketing strategy [] now.Article Source: ====Need More Twitter Followers to become an authority in your niche, sell more of your products, getmore traffic to your site, etc? Then youll love our service! ==== View slide