Seo Management Step One - Keyword Research
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Seo Management Step One - Keyword Research

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Have you been Ripped Off by so-called SEO Companies? We're different and we would love to prove it to you...

Have you been Ripped Off by so-called SEO Companies? We're different and we would love to prove it to you...
http://www.afreshwebdesignstlouis.com/services.html?category=6

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    Seo Management Step One - Keyword Research Seo Management Step One - Keyword Research Document Transcript

    • ==== ====Have you been Ripped Off by so-called SEO Companies? Were different and we would love toprove it to you...http://www.afreshwebdesignstlouis.com/services.html?category=6==== ====Keyword research is a discipline embraced and used in SEO management by experts to allowthem to determine which search terms people are searching on in the search engines. At itssimplest level, this research is about studying the phrases that work for your audience and it is areal art. It is one of the most effective ways to identify niche markets that others have failed torecognize. Keyword research is very important so that the content of the pages are more attractiveas much for the users as for the robots. Keyword research is not an exact science and shouldntbe discussed like it is.I like to focus on finding long tailed keyword phrases that have a significant number of monthlysearches for that exact term with 5,000 to 300,000 competing websites. Long tailed keywords, aremulti-word keyword phrases. Most folks searching with a one or two keyword are just "browsing".Most people who use long tail keywords know what they want. Remember, you want to focus eachpage on 2-3 keyword phrases.There are many free keyword research tools online. Most SEO software tools include these toolsas well. Google, Yahoo and other search engines have free tools also. You want a tool that willgive you the number of daily or monthly searches and competing web pages. There are even siteslike "spyFu.com" that will let you see which terms your competitors are using.When you are choosing keywords for your always use more than one word. If you only have onekeyword then you will get ranked very low on the search engine results page because the searchengine spiders will have millions of webpage in their indexes that have that word somewhere inthe page. The more specific you can make the keywords or key phrase the more likely it is thatyour efforts will pay off.Make sure that you position your keywords carefully. Using your keywords spread through thepage. I suggest using your main keyword phrase in your first and last paragraph of your content.And dont forget to us them in the headings and in the hidden html Meta tags on the pageespecially the "title tag". It will make it more likely that the search engine spiders will rank your webpage higher than other pages that might have some of the same content but dont have thosekeywords or key phrases placed properly on the web page.How many keywords you have in an article is known as keyword density. Your keyword densityshould be anywhere from 3% to 7%. For example, if you were to write a 100 word article youwould need to write the keyword in 7 times to achieve a 7% keyword density. For a 500-wordarticle you would need to use your keyword 15 times to get a 5% density. I use a tool called"Content Composer" that does a fantastic job of keeping me on track.
    • Keyword research can be defined as choosing the words, which describe your product or serviceas, seen from the viewpoint of your target market is the most important step in the SEOManagement process.Terry Stanfield is a SEM consultant with over 15 years of sales and marketing experience Beforeyou do anything go to Terry Stanfields site for information on Search Engine Marketing andrelated info about SEO Management.Article Source:http://EzineArticles.com/?expert=Terry_Stanfield==== ====Have you been Ripped Off by so-called SEO Companies? Were different and we would love toprove it to you...http://www.afreshwebdesignstlouis.com/services.html?category=6==== ====