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Wikipedia
 

Wikipedia

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    Wikipedia Wikipedia Presentation Transcript

    • Wikipedia
      Reliable?.....
      Of Course!
    • Need For Rebranding?
      • People need to believe Wikipedia is a RELIABLE source of information
      • Some people don’t even know about Wikipedia
      • Infoplease.com is prospering compared to Wikipedia
      I found this through my brand audit & WOM
    • Problem: Anybody with a computer can add or make changes to published articles
      BUT…
      Professionals are editing this information almost immediately
    • Strengths:
      Over 3,500,000 articles, largest encyclopedia
      Some articles offered in almost 270 languages
      Being updated continuously
      Quick and easy to navigate through
      It’s Free
    • New and Improved:
      Over 3,500,000 articles
      ALL articles offered in 270 languages
      “Bug Tracker” will be quicker and more efficient
      Viewers can interact with one another
      Exciting new layout
      Every time the site is visited, $0.01 will be donated to St. Jude Children’s Research Hospital
      It’s free
    • Brand Audit & loyalty:
      FaceBook: 640,000 “likes”
      None are my friends
      All older generation
      Don’t communicate with their public
      My mom ALWAYS uses Wikipedia
      She will still use it with the new features
    • Stakeholders:
      Administrators
      St. Jude Children’s Hospital
      Public viewers
      People adding the information
      Jimmy Wales, founder of
      Wikipedia
      Bureaucrats
    • New Wikipedia
      Exciting
      Many languages
      Charitable
      People friendly
      Easily accessible
      Reliable
      Full of information
      Millions of articles
      Free