Wikipedia<br />Reliable?.....<br />                  Of Course!<br />
Need For Rebranding?<br /><ul><li>People need to believe Wikipedia is a  RELIABLE source of information
Some people don’t even know about Wikipedia
Infoplease.com is prospering compared to Wikipedia</li></ul>I found this through my brand audit & WOM<br />
Problem: Anybody with a computer can add or make changes to published articles<br />BUT…<br />Professionals are editing th...
Strengths:<br />Over 3,500,000 articles, largest encyclopedia <br />Some articles offered in almost 270 languages<br />Bei...
New and Improved:<br />Over 3,500,000 articles<br />ALL articles offered in 270 languages<br />“Bug Tracker” will be quick...
Brand Audit & loyalty:<br />FaceBook: 640,000 “likes”<br /> None are my friends<br />All older generation <br />Don’t comm...
Stakeholders:<br />Administrators<br />St. Jude Children’s Hospital<br />Public viewers<br />People adding the information...
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Wikipedia

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Wikipedia

  1. 1. Wikipedia<br />Reliable?.....<br /> Of Course!<br />
  2. 2. Need For Rebranding?<br /><ul><li>People need to believe Wikipedia is a RELIABLE source of information
  3. 3. Some people don’t even know about Wikipedia
  4. 4. Infoplease.com is prospering compared to Wikipedia</li></ul>I found this through my brand audit & WOM<br />
  5. 5. Problem: Anybody with a computer can add or make changes to published articles<br />BUT…<br />Professionals are editing this information almost immediately<br />
  6. 6. Strengths:<br />Over 3,500,000 articles, largest encyclopedia <br />Some articles offered in almost 270 languages<br />Being updated continuously<br />Quick and easy to navigate through<br />It’s Free<br />
  7. 7. New and Improved:<br />Over 3,500,000 articles<br />ALL articles offered in 270 languages<br />“Bug Tracker” will be quicker and more efficient<br />Viewers can interact with one another<br />Exciting new layout<br />Every time the site is visited, $0.01 will be donated to St. Jude Children’s Research Hospital<br />It’s free<br />
  8. 8. Brand Audit & loyalty:<br />FaceBook: 640,000 “likes”<br /> None are my friends<br />All older generation <br />Don’t communicate with their public<br />My mom ALWAYS uses Wikipedia<br />She will still use it with the new features<br />
  9. 9. Stakeholders:<br />Administrators<br />St. Jude Children’s Hospital<br />Public viewers<br />People adding the information<br />Jimmy Wales, founder of <br />Wikipedia<br />Bureaucrats<br />
  10. 10.
  11. 11. New Wikipedia<br />Exciting<br />Many languages<br />Charitable<br />People friendly<br />Easily accessible<br />Reliable<br />Full of information<br />Millions of articles<br />Free<br />
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