Wikipedia
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Wikipedia

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Wikipedia Presentation Transcript

  • 1. Wikipedia
    Reliable?.....
    Of Course!
  • 2. Need For Rebranding?
    • People need to believe Wikipedia is a RELIABLE source of information
    • 3. Some people don’t even know about Wikipedia
    • 4. Infoplease.com is prospering compared to Wikipedia
    I found this through my brand audit & WOM
  • 5. Problem: Anybody with a computer can add or make changes to published articles
    BUT…
    Professionals are editing this information almost immediately
  • 6. Strengths:
    Over 3,500,000 articles, largest encyclopedia
    Some articles offered in almost 270 languages
    Being updated continuously
    Quick and easy to navigate through
    It’s Free
  • 7. New and Improved:
    Over 3,500,000 articles
    ALL articles offered in 270 languages
    “Bug Tracker” will be quicker and more efficient
    Viewers can interact with one another
    Exciting new layout
    Every time the site is visited, $0.01 will be donated to St. Jude Children’s Research Hospital
    It’s free
  • 8. Brand Audit & loyalty:
    FaceBook: 640,000 “likes”
    None are my friends
    All older generation
    Don’t communicate with their public
    My mom ALWAYS uses Wikipedia
    She will still use it with the new features
  • 9. Stakeholders:
    Administrators
    St. Jude Children’s Hospital
    Public viewers
    People adding the information
    Jimmy Wales, founder of
    Wikipedia
    Bureaucrats
  • 10.
  • 11. New Wikipedia
    Exciting
    Many languages
    Charitable
    People friendly
    Easily accessible
    Reliable
    Full of information
    Millions of articles
    Free