OLAY<br />Re-branding Project<br />By: Jordan Redinger<br />
Brand Audit<br />Olay is a company that produces anti-aging products, face cleansers and skin care products. <br />Establi...
Social Media<br />Twitter followers: NO TWITTER ACCOUNT<br />Facebook “likes”:   380,129<br />	www.olay.com<br />Youtube<b...
Consumer Loyalty<br />My loyal <br />consumer<br />Holly<br />Loyal through out generations<br /><ul><li>Holly is Head of ...
She is 33 years old.
She is loyal to the brand because her mom and grandmother have used Olay</li></ul>			products and have passed down the bra...
Stakeholders<br />Consumers of Olay<br />Companies that sell Olay (Wal mart, Target, Walgreens)<br />Manufacturers of the ...
Why re-brand?<br />Weaknesses and threats of the brand: <br />known as a product for “older women”. <br />Do not have any ...
What needs rebranding?<br />Olay needs a fun and hip product line for women in their teens and 20’s.  <br />Go beyond the ...
OLAY OUTRAGEOUS<br />Olay Outrageous is a new product line for women in their 20’s. <br />It includes products such as, li...
Lose Carrie Underwood<br />Bad<br />Brand<br />RECALL<br />
Magazine Ad<br />
Commercial<br />
Upcoming SlideShare
Loading in...5
×

Redinger rebranding

1,421

Published on

Published in: Health & Medicine, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,421
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
44
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • I identified all these through a SWOT ANALYSIS
  • Carrie’s new hockey playing husband could be hurting her career, her songs have been banned Ottawa, Canada and a radio stations in Canada, because her husband “betrayed” the community by trading to Nashville’s hockey team.This could hurt Olay’s sales also.
  • This magazine ad will run 4 weeks before the big revealing of the spokeswoman!
  • Redinger rebranding

    1. 1. OLAY<br />Re-branding Project<br />By: Jordan Redinger<br />
    2. 2. Brand Audit<br />Olay is a company that produces anti-aging products, face cleansers and skin care products. <br />Established in 1959<br />Philosophy: “Help women look and feel beautiful.”<br />Each year, Olay conducts over 400,000 safety and quality tests to ensure an excellent experience for women around the world.<br />The company has won over 15 awards in just the last 3 years! <br />
    3. 3. Social Media<br />Twitter followers: NO TWITTER ACCOUNT<br />Facebook “likes”: 380,129<br /> www.olay.com<br />Youtube<br />
    4. 4. Consumer Loyalty<br />My loyal <br />consumer<br />Holly<br />Loyal through out generations<br /><ul><li>Holly is Head of Marketing at the City State Bank in Norwalk, Iowa.
    5. 5. She is 33 years old.
    6. 6. She is loyal to the brand because her mom and grandmother have used Olay</li></ul> products and have passed down the brand loyalty to her. <br />
    7. 7. Stakeholders<br />Consumers of Olay<br />Companies that sell Olay (Wal mart, Target, Walgreens)<br />Manufacturers of the product<br />Stockholders<br />All these stakeholders would be in favor of rebranding! <br />
    8. 8. Why re-brand?<br />Weaknesses and threats of the brand: <br />known as a product for “older women”. <br />Do not have any products for 18-25 years old<br />Packaging is boring and old looking.<br />Do not target women younger than 30 years old.<br />Many other skin care companies are capturing the 20 year old market. <br />
    9. 9. What needs rebranding?<br />Olay needs a fun and hip product line for women in their teens and 20’s. <br />Go beyond the anti aging creams.<br />Create a brighter package design<br />
    10. 10. OLAY OUTRAGEOUS<br />Olay Outrageous is a new product line for women in their 20’s. <br />It includes products such as, lip plumper, moisturizer masks, fragrant sunscreen, and many other products young women would use. <br />
    11. 11. Lose Carrie Underwood<br />Bad<br />Brand<br />RECALL<br />
    12. 12. Magazine Ad<br />
    13. 13. Commercial<br />
    14. 14. Why Selena?<br />19 years old<br />Disney movie star/singer<br />Dating Justin Beiber<br />Strengths and Opportunities<br />Reach out to the younger generation by joining Twitter.. <br />This product line will allow Olay to build long lifetime consumers. <br />The new brightly colored design will be eye catching.<br />
    15. 15. Experience the new “O”<br />
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×