Carrie’s new hockey playing husband could be hurting her career, her songs have been banned Ottawa, Canada and a radio stations in Canada, because her husband “betrayed” the community by trading to Nashville’s hockey team.This could hurt Olay’s sales also.
This magazine ad will run 4 weeks before the big revealing of the spokeswoman!
OLAY<br />Re-branding Project<br />By: Jordan Redinger<br />
Brand Audit<br />Olay is a company that produces anti-aging products, face cleansers and skin care products. <br />Established in 1959<br />Philosophy: “Help women look and feel beautiful.”<br />Each year, Olay conducts over 400,000 safety and quality tests to ensure an excellent experience for women around the world.<br />The company has won over 15 awards in just the last 3 years! <br />
Social Media<br />Twitter followers: NO TWITTER ACCOUNT<br />Facebook “likes”: 380,129<br /> www.olay.com<br />Youtube<br />
Consumer Loyalty<br />My loyal <br />consumer<br />Holly<br />Loyal through out generations<br /><ul><li>Holly is Head of Marketing at the City State Bank in Norwalk, Iowa.
She is loyal to the brand because her mom and grandmother have used Olay</li></ul> products and have passed down the brand loyalty to her. <br />
Stakeholders<br />Consumers of Olay<br />Companies that sell Olay (Wal mart, Target, Walgreens)<br />Manufacturers of the product<br />Stockholders<br />All these stakeholders would be in favor of rebranding! <br />
Why re-brand?<br />Weaknesses and threats of the brand: <br />known as a product for “older women”. <br />Do not have any products for 18-25 years old<br />Packaging is boring and old looking.<br />Do not target women younger than 30 years old.<br />Many other skin care companies are capturing the 20 year old market. <br />
What needs rebranding?<br />Olay needs a fun and hip product line for women in their teens and 20’s. <br />Go beyond the anti aging creams.<br />Create a brighter package design<br />
OLAY OUTRAGEOUS<br />Olay Outrageous is a new product line for women in their 20’s. <br />It includes products such as, lip plumper, moisturizer masks, fragrant sunscreen, and many other products young women would use. <br />
Why Selena?<br />19 years old<br />Disney movie star/singer<br />Dating Justin Beiber<br />Strengths and Opportunities<br />Reach out to the younger generation by joining Twitter.. <br />This product line will allow Olay to build long lifetime consumers. <br />The new brightly colored design will be eye catching.<br />