Re-Branding

355 views
318 views

Published on

Fashion Bug - Kylie Morel

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
355
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Met Steph at work, talked about how disappointed she was the FB was closing. Shopped there all the time, sad to see it go.
  • Employees need a job, want to keep fashion bug aroundWomen need choices when they shop; FB needs to be around for them to shop and have varietyVendors – need a place to send their merchandise; a way to make $$All would be supportive – makes money for everyone, chance to increase revenue for different vendors (self esteem, almost famous, one step up)
  • Other department stores threaten the FB’s ability to generate revenueLocally – JCP, CJ&Banks, VanityDistant – Kohl’s, Dillards, etc.People posting rude comments on facebook. How to handle that? – A LOT of brand attacks, but FB doesn’t respond to any positive or negative comments.
  • Not much advertising-no mailers (coupons)-radio/tv advertisements-sales flyersBrand awareness – nobody knows who they areDiscovered threats/weaknesses through observation, s.w.o.t. analysis.
  • For Facebook – Any kind of feedback is welcome, positive is a major plus.
  • Even something as a simple thank you shows the consumer that you’re listening, and they’ll remember that.
  • Like JCP – bring example of mailer.
  • Products – similar to any other department storePrice – also similar to other department stores around the area
  • Mailers – if a consumer has this on their counter, they’re more likely to go in and try to use it. See it as saving moneyPlace – Hays is a college town, have a booth at the “back to school picnic” on the quad. Get Fashion Bug’s name out there, give out coupons & other little things – example: JCPenney Other – Sponsor things, such as the bridal fair in the mall. Again, gets the name out there.
  • Re-Branding

    1. 1. Fashion Bug<br />Look Great. Spend Less.<br />Kylie Morel<br />
    2. 2. Brand Audit – As of April 18, 2011<br />Twitter Page – 1,748 followers<br />Facebook Page – 182,688 fans<br />www.fashionbug.com <br />Other outlets?<br />YouTube<br />
    3. 3. Brand Loyal Consumer<br />Connected with Steph<br />Loyal consumer for over five years<br />Goes to Fashion Bug as a first stop for her shopping needs<br />
    4. 4. Stakeholders<br />Employees<br />Vendors<br />Almost Famous<br />Self Esteem<br />Etc.<br />Women consumers<br />All groups would be supportive of re-branding<br />
    5. 5. Threats<br />Local and distant competition<br />Brand attacks on social media<br />
    6. 6. Weaknesses<br />Advertising<br />Brand Awareness<br />Discovered threats and weaknesses through observation and a S.W.O.T. analysis.<br />
    7. 7. Aspects for Re-Branding<br />Social Media<br />Give positive feedback to consumers<br />Advertisements<br />Fashion Bug needs more!<br />Mailers with coupons<br />
    8. 8. Social Media<br />Actual Comment from consumer:<br />“Please pleaseplease keep your site updated! Why are items that are completely sold out still showing as being for sale?!”<br />Fashion Bug’s Reply?<br /> …<br />
    9. 9. Social Media<br />Actual Comment from consumer:<br />“Please pleaseplease keep your site updated! Why are items that are completely sold out still showing as being for sale?!”<br />Fashion Bug’s Reply?<br /> “Hi _____! We’re sorry for any inconvenience this caused you, and we’re working on getting this fixed as soon as possible! Thanks for your input, and have a great afternoon!”<br />
    10. 10. Social Media<br />Actual Comment from consumer:<br /> “I love your clothes. I shrink everything except your clothes!”<br />Fashion Bug’s Reply?<br /> …<br />
    11. 11. Social Media<br />Actual Comment from consumer:<br /> “I love your clothes. I shrink everything except your clothes!”<br />Fashion Bug’s Reply?<br /> “Thanks ____!”<br />
    12. 12. Mailers<br />Promotes the current sale<br />Gives customers coupons<br />
    13. 13. Brand Experience<br />Happiness, Relaxation<br />Quality time with the girls<br />
    14. 14. Product<br />Women’s/Junior’s clothing<br />Accessories<br />Jewelry<br />Handbags<br />Shoes<br />Price<br /><ul><li>Comparable to other department stores</li></li></ul><li>Promotion<br />Mailers give the customers incentive to shop<br />More likely to visit the store<br />Place<br /><ul><li>On Campus
    15. 15. Throughout Hays</li></li></ul><li>Strengths & Opportunities<br />Better brand image<br />We have the technology<br />Facebook<br />YouTube<br />

    ×