Michael's Agco Presentation

794 views
663 views

Published on

Published in: Education, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
794
On SlideShare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
12
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Michael's Agco Presentation

  1. 1. Re-branding Project<br />By Michael Juenemann<br />
  2. 2. Facebook<br />33,024 likes<br />Twitter <br /> 2,414 followers<br />You Tube <br />429 videos posted by AGCO CORP<br />493,405 views<br />- Information as of April 26th<br />Brand Audit – Social Media<br />
  3. 3. Willard Miller Sr.<br />Owned 96 combines in his life<br />All are brands now owned by AGCO<br />Ran several tractors<br />Tom Sloan<br />Used to be an engineer for Gleaner combines<br />Still does some engineering <br />Brand Loyalty <br />
  4. 4. AGCO corporation employees<br />Dealers<br />Mechanics<br />Current AGCO equipment owners<br />Stakeholders<br />
  5. 5. Rich History in there equipment line<br />Expanding through purchasing of new equipment lines<br />Caterpillar's Challenger Series<br />Sunflower Tillage Equipment<br />Spray-Coupe Sprayers<br />Precision Farming capabilities<br />Strengths <br />
  6. 6. Viewed by many as an inferior product<br />Less numbers out there<br />AGCO parts<br />Weaknesses<br />
  7. 7. Multiple Unit Trades (MUT)<br />Expanded Line<br />Less Expensive than others<br />Acquisition of more brands<br />Need an air seeder<br />Precision Agriculture<br />Opportunities<br />
  8. 8. John Deere<br />Play fair<br />Needs One Product Name<br />Gleaner<br />White<br />Hesston<br />Sunflower<br />Massy Ferguson<br />Challenger<br />Spray Coupe<br />Threats<br />
  9. 9. Lowest Amount of Farmers Ever<br />Price of Farm Equipment<br />Green Fever<br />Competition <br />Need For A Change<br />
  10. 10. One Color<br />One Name<br />Restructure Parts <br />Mini Husker Harvest Days<br />Big Advertizing Push<br />How to Change<br />
  11. 11. You Gotta Drive One<br />AGCO<br />
  12. 12. Old VS New<br />A Hint of the Future<br />
  13. 13. Some Equipment<br />

×