Not a lot of commercials or marketing on television, therefore if not seen on Facebook/YouTube/Twitter then its hard to see. McDonalds is dominating them.
They do not have a salad on their menu, a Baja fish salad sounds like it would be a crowd pleaser, and they lose vegetarian customers or someone who might be on a diet. (Give Family-vegetarian example about unhealthy food.)
Their food is rather greasy and unhealthy; right now America is fighting obesity and healthy food is important to consumers.
Long John’s could get a better ventilation system. Not only would this be more attractive, but the company that helped out could make a commercial about the success. Promoting both companies.
Menu expansion and marketing
Need to produce a more attractive dollar menu. Once you get one dollar menu item people get addicted to it, then you can bump up the price to increase profit. Produce more commercials and get on as much media as possible!
More grilled food! Fish is a great source for Omega-3 fatty acids, vitamins, and minerals that are good for general health. The American Heart Association recommends fish twice a week to help lower blood pressure, prevent heart disease, and reduce the risk of heart attacks and strokes.
SpongeBob is a character that could be brought to LJS as a spokesperson. He lives under the sea so he could get the best fish. Kids love SpongeBob so he would be able to market to them. Could have a LJS SpongeBob toy so the kids would want to go eat their to get the toy.
LJS would have a healthier menu, cleaner restaurant, better advertising, and a change to live up to the freshness of their commercials. (Clean water splashing on their fresh fish.) Also, the idea of SpongeBob would expand Long John Silver’s market. The healthier menu along with a enhanced dollar menu would lead to utter domination. People look for the fastest way to eat health if LJS could increase their grilled menu along with more greens they could provide this service the best.