Fangge zhang nokia

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Fangge zhang nokia

  1. 1. RE-BRANDING PROJECT<br />
  2. 2. From Finland<br />1865, on the banks of the Nokianvirta river<br />1981, the mobile era begins<br />Now<br />with over 132,000 employees in 120 countries<br />sales in more than 150 countries<br />ABOUT NOKIA<br />
  3. 3. Facebook <br />25,130 people like<br />YouTube<br />Total Upload Views: 170,847<br />Twitter<br />Nokia US has 4,371 followers<br />Ovi store<br />SOCIAL MEDIA<br />
  4. 4. Intel<br /> Stop develop “Meego”<br />Microsoft<br />Windows Phone 7<br />Customers<br />Employees<br />Competitors<br />STAKEHOLDERS<br />
  5. 5. Father<br />Friends<br />Fangge<br /> all about quality and reliability<br />LOYAL CUSTOMERS<br />
  6. 6. SWOT ANALYSIS<br />
  7. 7. SWOT<br />STRENGTH<br /> Market share<br /> Development team<br /> Patents<br />OPPOTUNITY<br /> NORTH AMERICA<br />WEAKNESS<br /> Need better phones<br />THREATS<br /> Apple<br /> Google (Android)<br /> BlackBerry<br /> etc…<br />
  8. 8. Brand Value<br />2008 $33,116 millions. <br />No.9 Most Valuable Brands<br />2009 $19,889 millions<br />2010 $19,558 millions<br />2011 $9,658 millions. <br />No. 94 Most Valuable Brands<br />WHY RE-BRANDING<br />Data from: http://www.brandirectory.com/profile/nokia<br />
  9. 9. Re-Design website<br />Use blue theme, same color as logo<br />Better use social media<br />they had made some change on Facebook<br />Need flagship phone<br />something like iPhone for Apple<br />What need<br />
  10. 10. New Typeface --- Nokia Pure<br />sets the tone<br />the touchstone for every other visual element<br />Nokia’s Re-branding<br />NEW VS<br />OLD<br />
  11. 11. Epiboly “Sybiam”<br />for lower level products<br />“MicroNokia”<br />WP7 for smartphone <br />New headquarter in Beijing<br />for 900 million mobile phone users in China<br />Nokia’s Re-branding<br />
  12. 12. IF POSSIBLE…<br />Customizable<br />

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