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"As more Americans spend more time online for information and entertainment purposes, digital advertising and marketing has emerged as one of the most effective tools businesses have to attract and retain customers," said Randall Rothenburg, President and CEO of IAB.

Join forces with Citadel in the summer 2011 Digital One Day Sale. Discounts up to 50% off regular rates!

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  1. 1. Want Success in 2011? BET on Citadel Digital! ONE DAY SALE! 7/13/11
  2. 2. WIN BIG WITH CITADEL! <ul><li>Online ad spending in the US will grow by over 20% this year, passing the $30 billion mark. By 2013, it will exceed $40 billion.   (Source:, June 2011) </li></ul><ul><li>Combine the power of web display advertising with the impact on targeted streaming commercials to surround OUR audience with YOUR message! </li></ul><ul><li>For one day ONLY, you can have it ALL for a steal. Hit the digital lottery with Citadel Providence and win big in 2011! </li></ul><ul><li>Take up to 50% off of our digital pricing – the longer you commit, the deeper the discount! </li></ul><ul><ul><li>Lock in for 3 mos – 30% savings </li></ul></ul><ul><ul><li>Lock in for 6 mos – 40% savings </li></ul></ul><ul><ul><li>Lock in for a year – 50% savings </li></ul></ul>DIGITAL ONE DAY SALE 7/13/11
  3. 3. OUR AUDIENCE IS GROWING <ul><li>We manage the #1 and #2 most followed Rhode Island brands on Facebook. (Hot 106 and 92 PRO-FM) </li></ul><ul><li>We have more than 300,000 unique visitors to our sites each month. </li></ul><ul><li>Our streaming audience listened to more than 300,000 hours of Citadel programming in the first quarter of 2011! </li></ul>+ 24% increase over 2010 + 4% increase over 2010 More than 60k fans combined!
  4. 4. ADVERTISER DIRECTORY <ul><li>Because you advertise with Citadel already, you are automatically added into our NEW Advertiser Directory for FREE ! </li></ul><ul><li>Our listeners visit our websites daily to find the businesses that they hear on-air. </li></ul><ul><li>Your listing will remain active in our directory for 12 months and the directory appears on ALL Citadel Providence websites, currently 6! </li></ul><ul><li>Maximize your visibility by standing out from the crowd. Buy a premium spot on the page for just dollars a day! You can be one of the only 3 businesses to appear in your category’s home page – lock in before you get locked out! </li></ul>DIGITAL ONE DAY SALE 7/13/11
  5. 5. WEB DISPLAY <ul><li>Citadel Providence stations pride ourselves on being LIVE and LOCAL. We connect with more than 52% of the local listening audience with personalities that are a part of the Rhode Island landscape. </li></ul><ul><li>Our station websites are visited more than 1.1 million times each month – is your brand represented here? </li></ul><ul><li>Promote your business and let your ads work for you! We can work with you to highlight your website, social media sites, coupons or events. Creative services included in your package. </li></ul><ul><li>Lock in our ONE DAY SALE prices for up to one full year – change creative to meet your businesses changing needs! </li></ul><ul><li>&quot; As more Americans spend more time online for information and entertainment purposes, digital advertising and marketing has emerged as one of the most effective tools businesses have to attract and retain customers,&quot; said Randall Rothenburg, President and CEO of IAB. </li></ul>DIGITAL ONE DAY SALE 7/13/11
  6. 6. STREAMING COMMERCIALS <ul><li>Citadel stations follow our listeners, every where that they go! Our online listenership averages more than 300k hours each MONTH! </li></ul><ul><li>Don’t miss your chance to speak to this audience to amplify your on-air advertising and drive traffic directly to your site! </li></ul><ul><li>Lock in our special ONE DAY pricing and protect your investment! Book your annual commitment now and change your commercials to meet your unique needs. </li></ul><ul><li>Streaming commercials include synchronized web banners – creative support is included in your package! </li></ul>Online ad recall and response rates significantly increase when combined with Internet Radio use. The data reveal that users who listen to Internet Radio are twice as likely as Internet-only users to respond to an Online ad. Source: TargetSpot Internet Radio Advertising Impact Study © 2011 TargetSpot, Inc. — Research by Parks Associates DIGITAL ONE DAY SALE 7/13/11
  8. 8. WE’RE NOT BLUFFING! <ul><li>We presented at this years RIBX conference hosted by the Greater Providence Chamber of Commerce. </li></ul><ul><li>We designed, executed and manage the Associated Press “Best Website” award winner! ( 2009 and 2011 winner ) </li></ul><ul><li>Our work with Dunkin’Donuts earned us a nomination for “Best Client Focused Digital Solution” at the 2011 Digital Convergence Awards. </li></ul><ul><li>Visit and click on Portfolio for samples of what we can do! </li></ul>
  9. 9. INTRIGUED? <ul><li>Did you visit ? Check out our different radio station statistics and demographics to find your target audience and see our digital products and services, recent success stories, and portfolio of work. </li></ul><ul><li>Call your Citadel Account Representative today at (401) 433-4200 ! </li></ul><ul><li>Don’t have a rep yet? That’s okay -- just call and ask for Kirsten DiChiappari or visit our website and fill out the Contact Us form! </li></ul>
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