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# principle of design

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gestalt principle

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### principle of design

1. 1. KMK 2183COGNITION ANDDESIGN
2. 2. Gestault Principles Law of proximity Law of similarity Law of continuation Law of figure ground Law of closure Law of symmetry
3. 3. Law of proximity Posits that when we perceive a collection of objects, we will see objects close to each other as forming a group Eg : Web Formgrouped of personalinfo, id info, email info
4. 4. Law of similarity occurs when objects look similar to one another people often perceive them as a group or pattern eg : -remote control -keyboard
5. 5. Law of figure-ground captures the idea that in perceiving a visual field, some objects take a prominent role (the figures) while others recede into the background (the ground). Eg : -text book -Genome desktop environment logo
6. 6. Law of closure occurs when an object is incomplete or a space is not completely enclosed. If enough of the shape is indicated, people percieve the whole by filling in the missing information Eg: IBN logo
7. 7. Law of symmetry when we perceive objects we tend to perceive them as symmetrical shapes that form around their centre. Most objects can be divided in two more or less symmetrical halves. Eg: -bracket [ ] -Pepsi logo
8. 8. Law of continuation Continuation occurs when the eye is compelled to move through one object and continue to another object. Eg: waterfall
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