Gestault Principles Law of proximity Law of similarity Law of continuation Law of figure ground Law of closure Law of symmetry
Law of proximity Posits that when we perceive a collection of objects, we will see objects close to each other as forming a group Eg : Web Formgrouped of personalinfo, id info, email info
Law of similarity occurs when objects look similar to one another people often perceive them as a group or pattern eg : -remote control -keyboard
Law of figure-ground captures the idea that in perceiving a visual field, some objects take a prominent role (the figures) while others recede into the background (the ground). Eg : -text book -Genome desktop environment logo
Law of closure occurs when an object is incomplete or a space is not completely enclosed. If enough of the shape is indicated, people percieve the whole by filling in the missing information Eg: IBN logo
Law of symmetry when we perceive objects we tend to perceive them as symmetrical shapes that form around their centre. Most objects can be divided in two more or less symmetrical halves. Eg: -bracket [ ] -Pepsi logo
Law of continuation Continuation occurs when the eye is compelled to move through one object and continue to another object. Eg: waterfall
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