KMK 2183COGNITION ANDDESIGN
Gestault Principles Law of proximity Law of similarity Law of continuation Law of figure ground Law of closure Law o...
Law of proximity Posits that when we perceive a  collection of objects, we will see  objects close to each other as formi...
Law of similarity occurs when objects look similar to  one another people often perceive them as a group  or pattern eg...
Law of figure-ground captures the idea that in perceiving a  visual field, some objects take a  prominent role (the figur...
Law of closure occurs when an object  is incomplete or a space is  not completely enclosed. If enough of  the shape is in...
Law of symmetry   when we perceive objects we tend to    perceive them as symmetrical shapes    that form around their ce...
Law of continuation Continuation occurs when the eye is  compelled to move through one  object and continue to another ob...
principle of design
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principle of design

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gestalt principle

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principle of design

  1. 1. KMK 2183COGNITION ANDDESIGN
  2. 2. Gestault Principles Law of proximity Law of similarity Law of continuation Law of figure ground Law of closure Law of symmetry
  3. 3. Law of proximity Posits that when we perceive a collection of objects, we will see objects close to each other as forming a group Eg : Web Formgrouped of personalinfo, id info, email info
  4. 4. Law of similarity occurs when objects look similar to one another people often perceive them as a group or pattern eg : -remote control -keyboard
  5. 5. Law of figure-ground captures the idea that in perceiving a visual field, some objects take a prominent role (the figures) while others recede into the background (the ground). Eg : -text book -Genome desktop environment logo
  6. 6. Law of closure occurs when an object is incomplete or a space is not completely enclosed. If enough of the shape is indicated, people percieve the whole by filling in the missing information Eg: IBN logo
  7. 7. Law of symmetry when we perceive objects we tend to perceive them as symmetrical shapes that form around their centre. Most objects can be divided in two more or less symmetrical halves. Eg: -bracket [ ] -Pepsi logo
  8. 8. Law of continuation Continuation occurs when the eye is compelled to move through one object and continue to another object. Eg: waterfall
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