Driving Technical Change
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Driving Technical Change

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Driving Technical Change Driving Technical Change Presentation Transcript

  • DRIVINGTECHNICALCHANGE Terrence Ryan
  • DOES THIS SOUND FAMILIAR?
  • THE PROCESS•  Identify the Skeptics•  Match to countering tactics•  Tactics implement Strategy View slide
  • The People in your NeighborhoodSKEPTICS View slide
  • THESE ARECARICATURES.
  • PEOPLE ARE MUCHMORE COMPLEX
  • THIS IS A WAY OFUNDERSTANDINGTHEM
  • UNINFORMED•  Symptoms –  Don’t know•  Cause –  Never came across it•  Prognosis –  Easy to change –  Initial change likely to be other persona
  • HERD•  Symptoms –  “No one told us to use the technique.” –  “Are we allowed to do that?”•  Cause –  Look to a strong leader to tell them what to do•  Prognosis –  Easiest to change –  You have to be willing to lead
  • THE CYNIC•  Symptoms –  Have not tried technique –  Question effectiveness –  Question degree of effectiveness•  Cause –  Doubt without proof –  Trying to score points•  Prognosis –  ey can be converted with miles and miles of proof
  • THE BURNED•  Symptoms –  Had past failures with technique.•  Cause –  Umm… Past failures•  Prognosis –  Hard to change –  Can be done if you prove previous implementation was •  misapplied •  awed •  de cient
  • THE TIME CRUNCHED•  Symptoms –  “I don’t have time for it”•  Cause –  Do not believe they can afford the time to learn and implement•  Prognosis –  ey can be converted if you prove that technique will save them time
  • THE BOSS•  Symptoms –  Don’t care about this level of detail•  Cause –  Not really their bailiwick•  Prognosis –  Hit or miss –  Make your solution a x to their problems
  • THE IRRATIONAL•  Symptoms –  Resist any a empts to introduce method –  Hides as another type –  Brings up objections that don’t conform with previous behavior•  Cause –  Doesn’t ma er•  Prognosis –  Can’t change, don’t worry
  • What to Focus onTACTICS
  • EXPERTISE•  Use these techniques for yourself•  Don’t wait for your organization•  Gain an expertise not just a familiarity
  • EXPERTISE - PERSONAS•  Effective on: –  Uninformed –  Herd –  Cynic –  Burned
  • DELIVERY•  Be passionate•  Don’t be zealous•  “Have you tried…” vs “You should…”
  • DELIVERY- PERSONAS•  Effective on: –  Uninformed –  Cynic –  Burned –  Irrational –  Boss
  • DEMONSTRATE•  Show, don’t tell•  Write an application in a weekend•  Solve a group problem
  • DEMONSTRATE- PERSONAS•  Effective on: –  Uninformed –  Herd –  Time Crunched –  Cynic –  Burned –  Boss
  • COMPROMISE•  Be passionate•  Don’t be zealous•  “Have you tried…” vs “You should…”
  • COMPROMISE- PERSONAS•  Effective on: –  Uninformed –  Cynic –  Burned –  Irrational –  Boss
  • SYNERGY•  Connect implementing your technique with a larger concern –  Security –  Regulations Compliance
  • SYNERGY- PERSONAS•  Effective on: –  Boss
  • PRESSURE•  Network Externalities –  Electronic peer pressure –  Create a solution that people really need that relies on your technique
  • PRESSURE- PERSONAS•  Effective on: –  Uninformed –  Herd –  Time Crunched –  Cynic –  Burned
  • BRIDGING•  Create something enticing that is halfway between where you are and where you want to be –  Bridging Framework
  • BRIDGING- PERSONAS•  Effective on: –  Time-Crunched –  Herd
  • PUBLICITY•  Get your code reviewed•  Open Source your solution•  Apply for awards
  • PUBLICITY- PERSONAS•  Effective on: –  Uninformed –  Cynic –  Burned –  Boss
  • TRUST•  Be honest•  Don’t lie by: –  omission –  spin•  Avoid FUD
  • TRUST- PERSONAS•  Effective on: –  Healthy Cynic –  Burned –  Irrational
  • What to do big picture wise.STRATEGY
  • IGNORE THE HOSTILE
  • HARNESS THE CONVERTED
  • CONVINCEMANAGEMENT
  • Now what?CONCLUSIONS
  • QUESTIONS?h p://terrenceryan.comterry@terrenceryan.com@tpryan on Twi er