DRIVINGTECHNICALCHANGE            Terrence Ryan
DOES THIS SOUND   FAMILIAR?
THE PROCESS•  Identify the Skeptics•  Match to countering tactics•  Tactics implement Strategy
The People in your NeighborhoodSKEPTICS
THESE ARECARICATURES.
PEOPLE ARE MUCHMORE COMPLEX
THIS IS A WAY OFUNDERSTANDINGTHEM
UNINFORMED•  Symptoms   –  Don’t know•  Cause   –  Never came across it•  Prognosis   –  Easy to change   –  Initial chang...
HERD•  Symptoms   –  “No one told us to use the      technique.”   –  “Are we allowed to do      that?”•  Cause   –  Look ...
THE CYNIC•  Symptoms   –  Have not tried technique   –  Question effectiveness   –  Question degree of      effectiveness•  ...
THE BURNED•  Symptoms   –  Had past failures with      technique.•  Cause   –  Umm… Past failures•  Prognosis   –  Hard to...
THE TIME CRUNCHED•  Symptoms   –  “I don’t have time for it”•  Cause   –  Do not believe they can      afford the time to l...
THE BOSS•  Symptoms   –  Don’t care about this      level of detail•  Cause   –  Not really their bailiwick•  Prognosis   ...
THE IRRATIONAL•  Symptoms   –  Resist any a empts to      introduce method   –  Hides as another type   –  Brings up objec...
What to Focus onTACTICS
EXPERTISE•  Use these techniques for yourself•  Don’t wait for your organization•  Gain an expertise not just a familiarity
EXPERTISE - PERSONAS•  Effective on:  –  Uninformed  –  Herd  –  Cynic  –  Burned
DELIVERY•  Be passionate•  Don’t be zealous•  “Have you tried…” vs “You should…”
DELIVERY- PERSONAS•  Effective on:  –  Uninformed  –  Cynic  –  Burned  –  Irrational  –  Boss
DEMONSTRATE•  Show, don’t tell•  Write an application in a weekend•  Solve a group problem
DEMONSTRATE- PERSONAS•  Effective on:  –  Uninformed  –  Herd  –  Time Crunched  –  Cynic  –  Burned  –  Boss
COMPROMISE•  Be passionate•  Don’t be zealous•  “Have you tried…” vs “You should…”
COMPROMISE- PERSONAS•  Effective on:  –  Uninformed  –  Cynic  –  Burned  –  Irrational  –  Boss
SYNERGY•  Connect implementing your technique with a   larger concern  –  Security  –  Regulations Compliance
SYNERGY- PERSONAS•  Effective on:  –  Boss
PRESSURE•  Network Externalities  –  Electronic peer pressure  –  Create a solution that people really need that relies   ...
PRESSURE- PERSONAS•  Effective on:  –  Uninformed  –  Herd  –  Time Crunched  –  Cynic  –  Burned
BRIDGING•  Create something enticing that is halfway   between where you are and where you want to   be  –  Bridging Frame...
BRIDGING- PERSONAS•  Effective on:  –  Time-Crunched  –  Herd
PUBLICITY•  Get your code reviewed•  Open Source your solution•  Apply for awards
PUBLICITY- PERSONAS•  Effective on:  –  Uninformed  –  Cynic  –  Burned  –  Boss
TRUST•  Be honest•  Don’t lie by:   –  omission   –  spin•  Avoid FUD
TRUST- PERSONAS•  Effective on:  –  Healthy Cynic  –  Burned  –  Irrational
What to do big picture wise.STRATEGY
IGNORE THE HOSTILE
HARNESS THE CONVERTED
CONVINCEMANAGEMENT
Now what?CONCLUSIONS
QUESTIONS?h p://terrenceryan.comterry@terrenceryan.com@tpryan on Twi er
Driving Technical Change
Driving Technical Change
Driving Technical Change
Driving Technical Change
Driving Technical Change
Driving Technical Change
Driving Technical Change
Driving Technical Change
Driving Technical Change
Driving Technical Change
Driving Technical Change
Driving Technical Change
Driving Technical Change
Driving Technical Change
Driving Technical Change
Driving Technical Change
Driving Technical Change
Driving Technical Change
Driving Technical Change
Driving Technical Change
Driving Technical Change
Driving Technical Change
Driving Technical Change
Driving Technical Change
Driving Technical Change
Driving Technical Change
Driving Technical Change
Driving Technical Change
Driving Technical Change
Driving Technical Change
Driving Technical Change
Driving Technical Change
Driving Technical Change
Driving Technical Change
Driving Technical Change
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Driving Technical Change

  1. 1. DRIVINGTECHNICALCHANGE Terrence Ryan
  2. 2. DOES THIS SOUND FAMILIAR?
  3. 3. THE PROCESS•  Identify the Skeptics•  Match to countering tactics•  Tactics implement Strategy
  4. 4. The People in your NeighborhoodSKEPTICS
  5. 5. THESE ARECARICATURES.
  6. 6. PEOPLE ARE MUCHMORE COMPLEX
  7. 7. THIS IS A WAY OFUNDERSTANDINGTHEM
  8. 8. UNINFORMED•  Symptoms –  Don’t know•  Cause –  Never came across it•  Prognosis –  Easy to change –  Initial change likely to be other persona
  9. 9. HERD•  Symptoms –  “No one told us to use the technique.” –  “Are we allowed to do that?”•  Cause –  Look to a strong leader to tell them what to do•  Prognosis –  Easiest to change –  You have to be willing to lead
  10. 10. THE CYNIC•  Symptoms –  Have not tried technique –  Question effectiveness –  Question degree of effectiveness•  Cause –  Doubt without proof –  Trying to score points•  Prognosis –  ey can be converted with miles and miles of proof
  11. 11. THE BURNED•  Symptoms –  Had past failures with technique.•  Cause –  Umm… Past failures•  Prognosis –  Hard to change –  Can be done if you prove previous implementation was •  misapplied •  awed •  de cient
  12. 12. THE TIME CRUNCHED•  Symptoms –  “I don’t have time for it”•  Cause –  Do not believe they can afford the time to learn and implement•  Prognosis –  ey can be converted if you prove that technique will save them time
  13. 13. THE BOSS•  Symptoms –  Don’t care about this level of detail•  Cause –  Not really their bailiwick•  Prognosis –  Hit or miss –  Make your solution a x to their problems
  14. 14. THE IRRATIONAL•  Symptoms –  Resist any a empts to introduce method –  Hides as another type –  Brings up objections that don’t conform with previous behavior•  Cause –  Doesn’t ma er•  Prognosis –  Can’t change, don’t worry
  15. 15. What to Focus onTACTICS
  16. 16. EXPERTISE•  Use these techniques for yourself•  Don’t wait for your organization•  Gain an expertise not just a familiarity
  17. 17. EXPERTISE - PERSONAS•  Effective on: –  Uninformed –  Herd –  Cynic –  Burned
  18. 18. DELIVERY•  Be passionate•  Don’t be zealous•  “Have you tried…” vs “You should…”
  19. 19. DELIVERY- PERSONAS•  Effective on: –  Uninformed –  Cynic –  Burned –  Irrational –  Boss
  20. 20. DEMONSTRATE•  Show, don’t tell•  Write an application in a weekend•  Solve a group problem
  21. 21. DEMONSTRATE- PERSONAS•  Effective on: –  Uninformed –  Herd –  Time Crunched –  Cynic –  Burned –  Boss
  22. 22. COMPROMISE•  Be passionate•  Don’t be zealous•  “Have you tried…” vs “You should…”
  23. 23. COMPROMISE- PERSONAS•  Effective on: –  Uninformed –  Cynic –  Burned –  Irrational –  Boss
  24. 24. SYNERGY•  Connect implementing your technique with a larger concern –  Security –  Regulations Compliance
  25. 25. SYNERGY- PERSONAS•  Effective on: –  Boss
  26. 26. PRESSURE•  Network Externalities –  Electronic peer pressure –  Create a solution that people really need that relies on your technique
  27. 27. PRESSURE- PERSONAS•  Effective on: –  Uninformed –  Herd –  Time Crunched –  Cynic –  Burned
  28. 28. BRIDGING•  Create something enticing that is halfway between where you are and where you want to be –  Bridging Framework
  29. 29. BRIDGING- PERSONAS•  Effective on: –  Time-Crunched –  Herd
  30. 30. PUBLICITY•  Get your code reviewed•  Open Source your solution•  Apply for awards
  31. 31. PUBLICITY- PERSONAS•  Effective on: –  Uninformed –  Cynic –  Burned –  Boss
  32. 32. TRUST•  Be honest•  Don’t lie by: –  omission –  spin•  Avoid FUD
  33. 33. TRUST- PERSONAS•  Effective on: –  Healthy Cynic –  Burned –  Irrational
  34. 34. What to do big picture wise.STRATEGY
  35. 35. IGNORE THE HOSTILE
  36. 36. HARNESS THE CONVERTED
  37. 37. CONVINCEMANAGEMENT
  38. 38. Now what?CONCLUSIONS
  39. 39. QUESTIONS?h p://terrenceryan.comterry@terrenceryan.com@tpryan on Twi er
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