Marketing Rubric

1. Professional Layout and Design
Scoring Rubric
Audience considered…………………………………………………………....(10) _____
Age Group
Educational Background
Prior knowledge of topic
Effective us of white space………………………………………………...……(10) _____
Balance
Page not overloaded with text
Uses creative ways to distribute white space
Careful selection of fonts…………………………………………………….…(10) _____
Choice matches nature and personality of publication
Are they legible?
Are they readable?
Effective use of color………………………………………………………....…(10)_____
Not overdone
Added with a purpose
Consistency
Graphics / Picture……………………………………………………………….(10) _____
Fit the message?
Clarity of image?
Alignment / Proximity / Repetition / Contrast.…………………………………(10) _____
Consistency
Do viewer’s eyes jump around?
Spacing between objects
Create a focal point
Where do viewer’s eyes go first?
Originality of publication……………………………………………………..(10) _____
Creative design
Original work
Spelling and Grammatical errors………………………………………………..(10) _____
Were the project instructions followed?………………………………….……..(20) _____
Total Points Possible………………………………………………………………….(100)
Total Point Earned…………………………………………………………….__________