How Social Media Can Enhance Your Business

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How Social Media Can Enhance Your Business

  1. 1. Social Media“Plugged In and Turned On”Or... I have a twitter account, now what? Dr. Powell
  2. 2. Word-of-Mouth Goes VirtualThe most three most trusted forms of advertising are: Recommendations from people I know - 90% Consumer opinions posted online - 70% Branded websites - 70%What Social Media has done is make the traditional two-way word of mouthmarketing accessible and available to everyone with a computer (or phone). FROM THIS TO THISThe question is, how do we engage the guy with the megaphone?
  3. 3. What is Social Media?def (Wikipedia) - Social media is media designed to be disseminated through socialinteraction, created using highly accessible and scalable publishing techniques.Social Media IS NOT A fad A replacement for traditional advertising The first step The magic bullet FREE All about YOUSocial Media IS A big deal Going where your customers already are or where they want to be Applicable to most companies in some way or another Time-consuming All about THEM
  4. 4. The BIG FIVE Blogging Facebook LinkedIn Twitter YoutubeThe Stats - The Why - The How
  5. 5. The BIG FIVE Blogging Facebook LinkedIn Twitter YoutubeThe Stats - The Why - The How

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