Learn more about how to review and analyze your social media data for alumni relations. This presentation was originally delivered at the CASE V Midwest Conference in December of 2013 in Chicago. In my role overseeing graduate business alumni communications for the University of Notre Dame's College of Business, I manage a Facebook and LinkedIn page with over 2,200 followers for each. This presentation provides an overview of a year-long study conducted to discover new insights into just what is most likely to peak the interest of our alumni base.
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