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Tpma m commerce - march 26 2013
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Tpma m commerce - march 26 2013

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Presentation on Mobile Commerce by Nicolas Dinh from MasterCard for the Toronto Product Management Association, March 27th, 2013.

Presentation on Mobile Commerce by Nicolas Dinh from MasterCard for the Toronto Product Management Association, March 27th, 2013.

Published in: Business

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Transcript

  • 1. Mobile Commerce
  • 2. US Thanksgiving / Black Friday 2012 April 4th, 2012 Page 2
  • 3. Cyber Monday 2012 • $1.6B in digital sales – +30% from 2011 CM • Mobile – 18% of consumers visited a retailer site/app (+70% YoY). Mobile sales 13% (+96% YoY) • iPad Factor – generated majority of mobile traffic (7% of total traffic) Source: IBM April 4th, 2012 Page 3
  • 4. What is Mobile Commerce?Commerce → eCommerce → mCommerce April 4th, 2012 Page 4
  • 5. What is Mobile Commerce? Commerce • Being able to buy/sell eCommerce •Using a computing device •Connected to an online network mCommerce •Anytime •Anywhere April 4th, 2012 Page 5
  • 6. Phases of Commerce Model Inspiration End Of Life Investigation Use Research Transaction Search April 4th, 2012 Page 6
  • 7. Phases of Commerce Model Inspiration End Of Life Investigation Use Research Transaction Search April 4th, 2012 Page 7
  • 8. Phases of Commerce Model Inspiration • Social overlay: leveraging End Of Life Investigation social media and networks that support social Social interaction and Use Research contribution to drive commerce Transaction Search April 4th, 2012 Page 8
  • 9. Changing Face of Commerce April 4th, 2012 Page 9
  • 10. Mobile Commerce: Key Components ToSuccess• (Frictionless) Payments• Product / Service Discovery• Location• Personalization – Identity – Recommendations and Predictive Analysis April 4th, 2012 Page 10
  • 11. Payments Make it easy and seamless as possible! April 4th, 2012 Page 11
  • 12. Product DiscoveryProduct Barcodes • Generally unique identifiers for products, standards based • QR Codes – Encode up to 4K characters – Can encode with events, URLs, contacts, tr iggers, etc. April 4th, 2012 Page 12
  • 13. Product DiscoveryNFC April 4th, 2012 Page 13
  • 14. Location Services • Services / APIs to: – Product data (names, prices, desc riptions, images) – Merchant location data (addresses – Real-time inventory status April 4th, 2012 Page 14
  • 15. PersonalizationIdentity• Develop extensible applications from user history and historical data• Leverage purchase history to build trust• Weave integrated payment system directly into customer identity• Leverage to make it easier for your customers to buy from you• Socialize the commerce experience April 4th, 2012 Page 15
  • 16. PersonalizationRecommendations & Predictive Analysis Taste, Preference, Interest Item How do you leverage substantially amounts of Data generated from your M-commerce solution to help your customer? April 4th, 2012 Page 16
  • 17. Tesco Homeplus April 4th, 2012 Page 17