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Product Video in the Consumer Journey
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Product Video in the Consumer Journey

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If you're a CMO looking to communicate a solid methodology for approaching creating product video for your products and services, we recommend you steal these slides.

If you're a CMO looking to communicate a solid methodology for approaching creating product video for your products and services, we recommend you steal these slides.

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Transcript

  • 1. Consumer Journey
    Active Evaluation Phase
    Initial Consideration Set
    Moment of Purchase
    Trigger
    Loyalty Loop
    This slide stolen with permission from TippingpointLabs.com
  • 2. Consumer Journey
    How To / Tutorials
    Active Evaluation Phase
    Initial Consideration Set
    Moment of Purchase
    Trigger
    Loyalty Loop
    This slide stolen with permission from TippingpointLabs.com
  • 3. Consumer Journey
    Digital Cinema
    Active Evaluation Phase
    Initial Consideration Set
    Moment of Purchase
    Trigger
    Loyalty Loop
    This slide stolen with permission from TippingpointLabs.com
  • 4. Consumer Journey
    Gimmicky Videos
    Active Evaluation Phase
    Initial Consideration Set
    Moment of Purchase
    Trigger
    Loyalty Loop
    This slide stolen with permission from TippingpointLabs.com
  • 5. Consumer Journey
    Ads
    Active Evaluation Phase
    Initial Consideration Set
    Moment of Purchase
    Trigger
    Loyalty Loop
    This slide stolen with permission from TippingpointLabs.com
  • 6. Video: Consumer Journey
    Product Demos
    Active Evaluation Phase
    Initial Consideration Set
    Moment of Purchase
    Trigger
    Loyalty Loop
    This slide stolen with permission from TippingpointLabs.com
  • 7. Consumer Journey
    Active Evaluation Phase
    Product Demos
    Initial Consideration Set
    Moment of Purchase
    Trigger
    Loyalty Loop
    This slide stolen with permission from TippingpointLabs.com
  • 8. Consumer Journey
    Active Evaluation Phase
    Initial Consideration Set
    Moment of Purchase
    Product Demos
    Trigger
    Loyalty Loop
    This slide stolen with permission from TippingpointLabs.com
  • 9. Consumer Journey
    Active Evaluation Phase
    Initial Consideration Set
    Moment of Purchase
    Reviews & Testimonials
    Trigger
    Loyalty Loop
    This slide stolen with permission from TippingpointLabs.com
  • 10. Consumer Journey
    Active Evaluation Phase
    How To / Tutorials
    Initial Consideration Set
    Moment of Purchase
    Trigger
    Loyalty Loop
    This slide stolen with permission from TippingpointLabs.com
  • 11. Consumer Journey
    Active Evaluation Phase
    Initial Consideration Set
    Moment of Purchase
    Trigger
    Loyalty Loop
    This slide stolen with permission from TippingpointLabs.com

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