The truth about Content Marketing is that it’s an easy methodology to support but can be challenging to execute well. Most marketing leaders do not have all of the resources required to build out a robust content marketing strategy that speaks to every one of their customer personas. What’s a Content Marketer to do? Enter in the era of the New Content Marketer. Join Brightcove and Brandscaping author and marketing guru, Andrew Davis for an informational webinar on how marketers can leverage like minded brands to create content that increases demand and drives revenue for their organization. You will hear actionable strategies for leveraging partnerships, along with social media, video and mobile apps to build out your content and join the growing ranks of the New Content Marketers.
Presented on 2/27/2013 with Brightcove's Steve Rotter and Content Marketing Institute's Joe Pulizzi!