WordPress Presentation Volunteer Victoria

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  • When you sit down at the computer? All things being equal, people will do business with and refer business to those people they know, like and trust Social Media marketing works when you use it to build the following:
  • Credibility Not just what you say about yourself, but what your clients and customers are saying about you. Social network users are 3x more likely to trust peer opinions over advertising when making purchasing decisions (Jupiter Research) Visibility Be present in the places your customers are spending time online Increase the chances that they will find your website, as well (SEO) Incoming links Fresh content Use of keywords in content Identity Relationships
  • WordPress Presentation Volunteer Victoria

    1. 1. Getting Started with WordPress Paul Holmes President IdeaZone.ca twitter.com/tpholmes twitter.com/IdeaZone facebook.com/IdeaZone
    2. 2. What is WordPress? Who uses it?
    3. 3. Why Blog? <ul><ul><li>Information </li></ul></ul><ul><ul><li>Authority </li></ul></ul><ul><ul><li>Communications Hub </li></ul></ul><ul><ul><li>Subscriptions </li></ul></ul><ul><ul><li>SEO </li></ul></ul><ul><ul><li>Ownership </li></ul></ul>
    4. 4. WordPress.com vs. WordPress.org? <ul><ul><li>.COM – inter-linking </li></ul></ul><ul><ul><li>.ORG – self-hosted </li></ul></ul>
    5. 5. Two Passwords Dashboard Login: To login to the dashboard, add posts, approve comments, modify pages, add users, edit themes, etc. FTP: To install new plugins, themes and run updates.
    6. 6. The Guts of WordPress <ul><ul><li>Dashboard (Menu System, Updates) </li></ul></ul><ul><ul><li>Posts (WYSIWYG vs HTML, Embedding) </li></ul></ul><ul><ul><ul><li>RSS Feed </li></ul></ul></ul><ul><ul><li>Media </li></ul></ul><ul><ul><li>Links </li></ul></ul><ul><ul><li>Pages </li></ul></ul><ul><ul><li>Comments (Disqus and Intense Debate) </li></ul></ul><ul><ul><li>Appearance (Themes, Widgets, Editor) </li></ul></ul><ul><ul><li>Plugins </li></ul></ul><ul><ul><li>Users (Security) </li></ul></ul><ul><ul><li>Tools </li></ul></ul><ul><ul><li>Settings </li></ul></ul>
    7. 7. Recommended Plugins <ul><ul><li>Akismet (Automattic) – Spam Filter </li></ul></ul><ul><ul><li>All in One SEO Pack (Michael Torbert) </li></ul></ul><ul><ul><li>Google XML Sitemaps (Arne Brachhold) </li></ul></ul><ul><ul><li>Ultimate Google Analytics (W. van der Deijl) </li></ul></ul><ul><ul><li>RSS Footer (Joost de Valk) </li></ul></ul><ul><ul><li>Contact Form 7 (Takayuki Miyoshi) </li></ul></ul><ul><ul><li>FormBuilder (TruthMedia) </li></ul></ul><ul><ul><li>TinyMCE Advanced (Andrew Ozz) </li></ul></ul><ul><ul><li>NextGEN Gallery (Alex Rabe) </li></ul></ul>
    8. 8. Sharing and Social Media Plugins <ul><ul><li>Sociable (Blogplay) </li></ul></ul><ul><ul><li>SexyBookmarks (Shareaholic) </li></ul></ul><ul><ul><li>Facebook Like Button Plugin (Martin Jonsson) </li></ul></ul><ul><ul><li>WP Tweet Button (Tanin Ehrami) </li></ul></ul><ul><ul><li>TweetMeme Retweet Button (TweetMeme) </li></ul></ul><ul><ul><li>FD Feedburner (John Watson) </li></ul></ul>
    9. 9. Integrating Facebook <ul><ul><li>NetworkedBlogs Application </li></ul></ul><ul><ul><li>Notes Application </li></ul></ul><ul><ul><li>Self-Posting </li></ul></ul>
    10. 10. Integrating LinkedIn <ul><ul><li>WordPress Application </li></ul></ul><ul><ul><li>Posting Status to Profile </li></ul></ul><ul><ul><li>Submitting “Stories” to Groups </li></ul></ul>
    11. 11. Integrating Twitter <ul><ul><li>Twitterfeed.com </li></ul></ul><ul><ul><li>Self-Posting </li></ul></ul><ul><ul><ul><li>Bit.ly and other URL Shorteners </li></ul></ul></ul><ul><ul><ul><li>Hash-Tagging </li></ul></ul></ul>
    12. 12. Paul Holmes [email_address] IdeaZone.ca/blog PaulHolmes.ca Questions? Facebook.com/IdeaZone Facebook.com/PaulHolmes LinkedIn.com/companies/IdeaZone.ca LinkedIn.com/in/tpholmes twitter.com/IdeaZone twitter.com/tpholmes

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