Using Social Media For Technology Parks

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These are the slides used at my presentation to the AURP Conference on October 20, 2009.

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Using Social Media For Technology Parks

  1. 1. Social Media Strategies for Technology Parks Facebook - Blog - Twitter - LinkedIn Paul Holmes President IdeaZone.ca http:// www.IdeaZone.ca http://twitter.com/IdeaZone http://facebook.com/IdeaZone
  2. 2. What Do You To Accomplish Using Social Media?
  3. 3. How Social Networking Helps <ul><ul><li>Credibility </li></ul></ul><ul><ul><li>Visibility </li></ul></ul><ul><ul><li>Identity </li></ul></ul><ul><ul><li>Reputation </li></ul></ul><ul><ul><li>Authority </li></ul></ul><ul><ul><li>Influence </li></ul></ul>
  4. 4. What Not To Expect... <ul><ul><li>Immediate ROI </li></ul></ul><ul><ul><li>Going “Viral” </li></ul></ul><ul><ul><li>Mutual Enthusiasm </li></ul></ul>
  5. 5. The Next “New” Thing? The Internet has always been a place where people connect!
  6. 6. Ways Companies Use Social Media <ul><ul><li>It’s a tool for interacting with the people that matter to your business. </li></ul></ul><ul><ul><ul><li>Brand Promotion </li></ul></ul></ul><ul><ul><ul><li>Customer Engagement </li></ul></ul></ul><ul><ul><ul><li>Customer Service </li></ul></ul></ul><ul><ul><ul><li>Public/Media Relations </li></ul></ul></ul><ul><ul><ul><li>Building and Retaining Talent </li></ul></ul></ul>
  7. 7. Strategize! Important Questions to Ask Yourself <ul><ul><li>Who are you building relationships with? </li></ul></ul><ul><ul><li>What do you want people to know about? </li></ul></ul><ul><ul><li>When will you participate online? </li></ul></ul><ul><ul><li>How much time and energy will this take? </li></ul></ul><ul><ul><li>How will you know when this pays off? </li></ul></ul>
  8. 8. A Ton of Social Media Sites
  9. 9. Some Social Media Activities... <ul><ul><li>Blogging </li></ul></ul><ul><ul><li>Social Networking sites </li></ul></ul><ul><ul><li>Bookmarking </li></ul></ul><ul><ul><li>Shared calendars and documents </li></ul></ul><ul><ul><li>Microblogging/Live blogging </li></ul></ul><ul><ul><li>Photo sharing </li></ul></ul><ul><ul><li>Wikis </li></ul></ul><ul><ul><li>Virtual worlds </li></ul></ul><ul><ul><li>Podcasting </li></ul></ul><ul><ul><li>Video blogging </li></ul></ul><ul><ul><li>Audio </li></ul></ul><ul><ul><li>Teleseminars/Webinars </li></ul></ul>In it's broadest definition, Social Media encompasses any tools that allow people to interact online.
  10. 10. Your Own Social Media: Blogging <ul><ul><li>Should you blog? </li></ul></ul><ul><ul><li>Do you write anyway? </li></ul></ul><ul><ul><li>Advantages: </li></ul></ul><ul><ul><ul><li>Build expertise, connections </li></ul></ul></ul><ul><ul><ul><li>Constant flow of fresh content </li></ul></ul></ul><ul><ul><ul><li>Export your blog onto other social media sites </li></ul></ul></ul><ul><ul><ul><li>Comment on other blogs </li></ul></ul></ul><ul><ul><ul><li>Fuels article sites </li></ul></ul></ul><ul><ul><ul><li>Own and control “your” social media </li></ul></ul></ul>
  11. 11. Facebook – Why Do Business Here? <ul><ul><li>Canada’s #1 Social Networking Site (11 million users – that’s 1 in 3 Canadians) </li></ul></ul><ul><ul><li>Facebook Pages and Groups </li></ul></ul><ul><ul><ul><li>Status updates </li></ul></ul></ul><ul><ul><ul><li>User interaction </li></ul></ul></ul><ul><ul><ul><li>Events </li></ul></ul></ul><ul><ul><li>Facebook Ads </li></ul></ul><ul><ul><li>Only 11 Technology Park Fan Pages on Facebook </li></ul></ul>
  12. 12. Facebook Fan Page
  13. 13. LinkedIn: A “Business Mixer” on Steroids <ul><ul><li>Your work history </li></ul></ul><ul><ul><li>Your connections </li></ul></ul><ul><ul><li>THEIR connections </li></ul></ul><ul><ul><li>Groups/Associations </li></ul></ul><ul><ul><li>Company Profile </li></ul></ul><ul><ul><li>Applications </li></ul></ul><ul><ul><ul><li>Blog feed </li></ul></ul></ul><ul><ul><ul><li>Events </li></ul></ul></ul><ul><ul><ul><li>Company Buzz </li></ul></ul></ul>
  14. 14. LinkedIn Company Page
  15. 15. Twitter: Focused Social Media <ul><ul><li>140 characters = one long sentence or two short ones </li></ul></ul><ul><ul><li>Add links – to your longer posts, to others </li></ul></ul><ul><ul><li>Comment on other people's tweets </li></ul></ul><ul><ul><li>Pass on information </li></ul></ul><ul><ul><li>Research, listen </li></ul></ul><ul><ul><li>Connect with your target market! </li></ul></ul>
  16. 16. Visibility/Productivity Tools <ul><ul><li>So many applications, so little time </li></ul></ul><ul><ul><li>Cross-Post (HootSuite, Ping.fm, others) </li></ul></ul><ul><ul><li>Focus on applications that </li></ul></ul><ul><ul><ul><li>make your work easier, </li></ul></ul></ul><ul><ul><ul><li>save time, </li></ul></ul></ul><ul><ul><ul><li>automate, and </li></ul></ul></ul><ul><ul><ul><li>magnify your efforts </li></ul></ul></ul>
  17. 17. Basic Social Media Etiquette <ul><ul><li>The Three R's: </li></ul></ul><ul><ul><ul><li>Reciprocate </li></ul></ul></ul><ul><ul><ul><li>Be Relevant </li></ul></ul></ul><ul><ul><ul><li>Be Respectful </li></ul></ul></ul><ul><ul><li>Add value! </li></ul></ul><ul><ul><ul><li>Share your knowledge </li></ul></ul></ul><ul><ul><ul><li>Share the knowledge of others </li></ul></ul></ul><ul><ul><li>LISTEN </li></ul></ul>
  18. 18. Why Use Social Media? <ul><ul><li>“ Social media allows customers to express their opinions and publish them to the world, and we cannot afford not to participate in the conversation. I think in five years you won’t specifically talk about social media. It will just be an integral part of how you go to market, and how you get your marketing mix.” </li></ul></ul><ul><li>Eric Kintz VP/ Head of Product Strategy and Corporate Development, Logitech </li></ul>
  19. 19. Paul Holmes [email_address] IdeaZone.ca/blog PaulHolmes.ca Questions? Facebook.com/IdeaZone Facebook.com/PaulHolmes LinkedIn.com/companies/IdeaZone.ca LinkedIn.com/in/tpholmes twitter.com/IdeaZone twitter.com/tpholmes

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