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Using Social Media For Non-Profits
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Using Social Media For Non-Profits

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August 27, 2009 Presentation

August 27, 2009 Presentation

Published in: Technology, Business

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Transcript

  • 1. Social Media Fundamentals Facebook - YouTube - Twitter - LinkedIn
  • 2. What Do You Want For Your Organization's Presence Online?
  • 3. How Social Networking Helps
      • Credibility
      • Visibility
      • Identity
      • Reputation
      • Authority
      • Influence
  • 4. Our Story
  • 5. The Next “New” Thing? The internet has always been a place where people connect!
  • 6. Oh, those marketers…
      • World Wide Web – where the Internet met marketers
        • Used to more traditional, one-way mediums
        • Most commercial web-pages were “brochures in pixels”
        • Little understanding of collaborative nature of the Internet
        • Call to Action assumed just a two-way transaction between business and consumer
  • 7. Web 2.0 (or is it 3.0?)
      • Return of interactivity to all things Internet…
      • Huge connectivity between sites and applications
      • User-generated content
      • Multi-directional conversations
  • 8. Ways Companies Use Social Media
      • It’s a tool for interacting with the people that matter to your business.
        • Brand Promotion
        • Customer Engagement
        • Customer Service
        • Public/Media Relations
        • Building and Retaining Talent
  • 9.  

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