Content marketing for a successful 2014

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Here are some ideas for using Content Marketing to grow your business....even if you don't like to write and can't take good pictures!

Here are some ideas for using Content Marketing to grow your business....even if you don't like to write and can't take good pictures!

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  • 1. Content Marketing: YOUR strategy for success in 2014 Tom Pencek Service for Profit LLC tom@serviceforprofit.com
  • 2. What is Content Marketing  Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.
  • 3. Marketing is impossible with out great Content  Social media marketing: Content marketing strategy comes before your social media strategy.  PPC: For PPC to work, you need great content behind it.  Inbound marketing: Content is key to driving inbound traffic and leads.
  • 4. When is it “Content Marketing”?  A postcard with info on a special offer?  Special reports with unique and valuable information?  Books written by experts or those with specialized knowledge?
  • 5. Content Marketing for CPA
  • 6. Content marketing for an Attorney
  • 7. What if you have no time or skill? Try “Content Curation”  Email newsletters and company-created publications. Be sure to include the name of the resource where the article resides. This lets readers know where they’re going and credits the source.  Blogs. Many blogs include a roundup of links to relevant articles. A blogger may write original content and include links for further reading. Summarizing key points from different articles can provide valuable insights.  Social media. Some folks overdo curation. All they do is supply the title of the article and a link. Why should the reader bother clicking? Curated content works best when it supplements other content vs. being the sole content. Adding commentary also reinforces your expertise.
  • 8. Blogs make it easy to “curate Content”  http://tompencekblog.blogspot.com/2013/11/winningattention-of-your-prospects-and.html
  • 9. It’s easy to curate content into Social Media posts • • • • Select the content page; highlight it and paste into “new post” window. If there is a pic associated with the article, it will be pulled automatically. If no picture, consider adding one • www.istock.com As a question to get responses and prompt communication.
  • 10. Tom Pencek www.serviceforprofit.com tom@serviceforprofit.com 650-799-7261