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Hobby Lobby

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M405 Group Project 1

M405 Group Project 1

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  • Merchandise as far as the eye can seeSigns, 20/20 visionCan’t find anything, nonexistent customer serviceThis is just an immense store, right when I walk in, I have no idea where anything is and nobody, not even people with 20/20 vision can see the section signs in the back. I can’t find anything, and I can’t find the nonexistent workers hidden behind the shelves in the store. Bridal section, fake fruits, spanish mossCategorizeSurvey, the associative networkThen you get down to the individual sections. So what does all this mean? Hobby Lobby NEEDS to categorize. They need to group LIKE things together. Even the bridal section for example. Do you know what’s over here? Fake fruits and spanish moss. Hobby Lobby needs to survey their customers to find out how to categorize. They need to find out which idea activates another according to the associative network. If I go to the bridal things, I don’t think fake fruits, I don’t think Spanish moss.
  • For the product assortment, there’s the good…And the bad…even though these two are the candle sections, the first one seemed like Yankee Candle gave them a nice shelf to present all their candles on. This one, there are just a mass of candles. Color coordination…jam example. Bring up the graph…
  • Islands all have variations of the same thing. THERE ARE SO MANY!*Recommend that they switch it up…there are so many red vases. And decrease the number of islands.. it gets confusing navigating throughout the store.
  • Shelves not color coded and inconsistentHoles in the shelves detracts, drab feeling – also they are inconsistent (Nice candle shelf vs. ugly candle shelf) Nice basket shelf and picture shelf*Recommend that they change it to white or change shelving units completely to possibly color coded shelving. Each color represents a different section of the store. Could make It easier to navigate and more visually appealing
  • Customers have trouble with top and bottom shelves- can’t reach shelves and hard to find people to help get stuff down from them*Recommend that ***make them shorter and don’t put so many products up at the top. Also, could be useful to put bigger items at the bottom of the shelves***CITE BOOKElevated shelves + good because people can easily see what is in each shelf..don’t have to bend down to see everything!

Hobby Lobby Hobby Lobby Presentation Transcript

  • Kevin Hong
    Helen Jin
    Kate Kotora
    Gladys Wijaya
    Lauren Wunderlich
  • PROBLEM AREAS
    Store appearance
    Layout
    Product assortment
    Shelving
    In-store advertising & display
  • STOREFRONT
    Looks like a warehouse
    Uninviting/Unfriendly
    Fix sign
    Add paint/architectural detail
  • IN-STORE DéCOR
    Drab, unimaginative, uninspiring
    +
    -
    +
  • STORE MAINTENANCE
    Dirty Floor
    Shopping Carts Left in aisles
    Halloween—only one employee in fabric section
    Several open cash registers
    More employees to ensure cleanliness and shorter lines
  • PROFESSIONALISM
    Some aisles more polished than others
    Learn from Abercrombie’s upkeep
  • LAYOUT
    Initial impression
    Check-out
    Landing strip—”decompression zone”
  • LAYOUT
    General store
  • PRODUCT ASSORTMENT
    The good + The bad -
  • PRODUCT ASSORTMENT
    Jam example
  • PRODUCT ASSORTMENT
    Christmas section
  • PRODUCT ASSORTMENT
    Too few items
    Too many of same item
    Covered merchandise
  • ISLANDS
    Center of store
    Variations of same product
  • SHELVING
    Inconsistent in style and color
    Holes in shelves
  • SHELVING
    Customers have trouble with top and bottom shelves
    Bigger items should be placed on bottom
  • IN-STORE ADVERTISING
    Below/above eye-level
    Too small, blend into background
    Covered by merchandise
    Flimsy, fall off easy
  • IN-STORE ADVERTISING
    Confusing prices
    Uninviting
    Excessive
  • IN-STORE DISPLAY
    Off to one side
    Unnecessary
    Better placed from ceiling
  • OVERALL RECOMMENDATIONS
    Update front of store
    Efficient use of space
    More effective signs throughout store
    More varied and appropriate décor and accessories
    Hire more floor salespeople
  • QUESTIONS