Merchandise as far as the eye can see Signs, 20/20 vision Can’t find anything, nonexistent customer service
This is just an immense store, right when I walk in, I have no idea where anything is and nobody, not even people with 20/20 vision can see the section signs in the back. I can’t find anything, and I can’t find the nonexistent workers hidden behind the shelves in the store.
Then you get down to the individual sections. So what does all this mean? Hobby Lobby NEEDS to categorize. They need to group LIKE things together. Even the bridal section for example. Do you know what’s over here? Fake fruits and spanish moss.
Hobby Lobby needs to survey their customers to find out how to categorize. They need to find out which idea activates another according to the associative network. If I go to the bridal things, I don’t think fake fruits, I don’t think Spanish moss.
For the product assortment, there’s the good…
And the bad…even though these two are the candle sections, the first one seemed like Yankee Candle gave them a nice shelf to present all their candles on. This one, there are just a mass of candles. Color coordination…jam example. Bring up the graph…
Islands all have variations of the same thing. THERE ARE SO MANY! *Recommend that they switch it up…there are so many red vases. And decrease the number of islands.. it gets confusing navigating throughout the store.
Shelves not color coded and inconsistent
Holes in the shelves detracts, drab feeling – also they are inconsistent (Nice candle shelf vs. ugly candle shelf) Nice basket shelf and picture shelf *Recommend that they change it to white or change shelving units completely to possibly color coded shelving. Each color represents a different section of the store. Could make It easier to navigate and more visually appealing
Customers have trouble with top and bottom shelves- can’t reach shelves and hard to find people to help get stuff down from them *Recommend that ***make them shorter and don’t put so many products up at the top. Also, could be useful to put bigger items at the bottom of the shelves***CITE BOOK Elevated shelves + good because people can easily see what is in each shelf..don’t have to bend down to see everything!
In-store advertising & display
Looks like a warehouse
Add paint/architectural detail
Shopping Carts Left in aisles
Halloween—only one employee in fabric section
Several open cash registers
More employees to ensure cleanliness and shorter lines
Some aisles more polished than others
Learn from Abercrombie’s upkeep