FUTURE LIONS   AKQA
BRIEF     ADVERTISE A PRODUCT OR SERVICEFROM A BRAND OF YOUR CHOOSING IN A WAY   THAT WASN’T POSSIBLE FIVE YEARS AGO
BRANDMONOPRIX
CONTEXTMORE THAN HALF A CENTURY AFTER ITS BIRTH, PLASTIC GROCERY BAGS ARESTILL COMMON TODAY FOR CARRYING DAILY GROCERIES F...
CONTEXTMORE THAN HALF A CENTURY AFTER ITS BIRTH, PLASTIC GROCERY BAGS ARESTILL COMMON TODAY FOR CARRYING DAILY GROCERIES F...
PROBLEMATICAS PEOPLE’S AWARENESS ABOUT THIS ENVIRONMENTAL THREAT CAUSED BYPLASTIC BAGS ROSE, MONOPRIX STARTED ENCOURAGING ...
PROBLEMATICAS PEOPLE’S AWARENESS ABOUT THIS ENVIRONMENTAL THREAT CAUSED BYPLASTIC BAGS ROSE, MONOPRIX STARTED ENCOURAGING ...
INSIGHTSTHE MAIN REASON PEOPLE ARE NOT USING MONOPRIX’S CLOTH BAGS IS THAT               THE DESIGNS ARE DULL AND MONOTONO...
INSIGHTSTHE MAIN REASON PEOPLE ARE NOT USING MONOPRIX’S CLOTH BAGS IS THAT               THE DESIGNS ARE DULL AND MONOTONO...
SOLUTIONSO THE SOLUTION IS SIMPLE:
SOLUTION                  SO THE SOLUTION IS SIMPLE:WE WILL GIVE PEOPLE CLOTH BAGS WITH MORE INTERESTING DESIGNS.
SOLUTION                  SO THE SOLUTION IS SIMPLE:WE WILL GIVE PEOPLE CLOTH BAGS WITH MORE INTERESTING DESIGNS.         ...
SOLUTION                    SO THE SOLUTION IS SIMPLE: WE WILL GIVE PEOPLE CLOTH BAGS WITH MORE INTERESTING DESIGNS.      ...
SOLUTIONAND JUST ONE MORE THING:
SOLUTION                  AND JUST ONE MORE THING:TODAY, HUNDREDS OF THOUSANDS OF YOUNG GRAPHIC DESIGNERS ARE       LOOKIN...
SOLUTION                    AND JUST ONE MORE THING: TODAY, HUNDREDS OF THOUSANDS OF YOUNG GRAPHIC DESIGNERS ARE        LO...
SOLUTIONSO CAN WE SAVE THE ENVIRONMENT BY HELPING THESE ARTISTS?
SOLUTIONINTRODUCING:SAVEABAG.COM
SOLUTIONTHE SAVEABAG.COM IS A PLATFORM WITH TWO FUNCTIONS:
SOLUTION THE SAVEABAG.COM IS A PLATFORM WITH TWO FUNCTIONS:1 TO PROMOTE THE WORKS FROM YOUNG GRAPHIC DESIGNERS.
SOLUTION        THE SAVEABAG.COM IS A PLATFORM WITH TWO FUNCTIONS:       1 TO PROMOTE THE WORKS FROM YOUNG GRAPHIC DESIGNE...
SOLUTIONWE CHALLENGE DESIGNERS TO PROPOSE BEST GRAPHIC SOLUTIONS FOR CLOTH                              BAGS.
SOLUTIONWE CHALLENGE DESIGNERS TO PROPOSE BEST GRAPHIC SOLUTIONS FOR CLOTH                              BAGS.  THOUSANDS O...
SOLUTIONAND MORE IMPORTANTLY, WE WILL VISUALIZE HOW MANY PLASTIC BAGS ARE    SAVED EXACTLY BY USING THESE SPECIALLY DESIGN...
SOLUTIONAND MORE IMPORTANTLY, WE WILL VISUALIZE HOW MANY PLASTIC BAGS ARE    SAVED EXACTLY BY USING THESE SPECIALLY DESIGN...
SOLUTIONAND MORE IMPORTANTLY, WE WILL VISUALIZE HOW MANY PLASTIC BAGS ARE    SAVED EXACTLY BY USING THESE SPECIALLY DESIGN...
SOLUTIONEVERY TIME THEY PAY THEIR PURCHASES IN MONOPRIX, THE BAR CODE ON THE BAG WILL BE SCANNED WHICH MEANS AT LEAST ONE ...
SOLUTIONEVERY TIME THEY PAY THEIR PURCHASES IN MONOPRIX, THE BAR CODE ON THE BAG WILL BE SCANNED WHICH MEANS AT LEAST ONE ...
SOLUTIONEVERY TIME THEY PAY THEIR PURCHASES IN MONOPRIX, THE BAR CODE ON THE BAG WILL BE SCANNED WHICH MEANS AT LEAST ONE ...
SOLUTIONMOST IMPORTANTLY, IN ORDER TO REALLY ENGAGE CUSTOMERS,        SAVEABAG.COM WILL HAVE A SCORE SYSTEM.
SOLUTION      MOST IMPORTANTLY, IN ORDER TO REALLY ENGAGE CUSTOMERS,              SAVEABAG.COM WILL HAVE A SCORE SYSTEM.ON...
SOLUTION      MOST IMPORTANTLY, IN ORDER TO REALLY ENGAGE CUSTOMERS,              SAVEABAG.COM WILL HAVE A SCORE SYSTEM.ON...
SOLUTIONSO SAVEABAG.COM GIVES YOUNG GRAPHIC DESIGNER THE TOOLS TO                   PROMOTE THEMSELVES.
SOLUTION  SO SAVEABAG.COM GIVES YOUNG GRAPHIC DESIGNER THE TOOLS TO                     PROMOTE THEMSELVES.               ...
CREDITS   Concept & Copy: Cheng ZhangConcept & Art Direction: Marion Blatter
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Future Lions 2012 - Monoprix - saveabag.com

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Future Lions 2012 - Monoprix - saveabag.com

  1. 1. FUTURE LIONS AKQA
  2. 2. BRIEF ADVERTISE A PRODUCT OR SERVICEFROM A BRAND OF YOUR CHOOSING IN A WAY THAT WASN’T POSSIBLE FIVE YEARS AGO
  3. 3. BRANDMONOPRIX
  4. 4. CONTEXTMORE THAN HALF A CENTURY AFTER ITS BIRTH, PLASTIC GROCERY BAGS ARESTILL COMMON TODAY FOR CARRYING DAILY GROCERIES FROM THE STORE.
  5. 5. CONTEXTMORE THAN HALF A CENTURY AFTER ITS BIRTH, PLASTIC GROCERY BAGS ARESTILL COMMON TODAY FOR CARRYING DAILY GROCERIES FROM THE STORE.EACH YEAR MILLIONS OF PLASTIC GROCERY BAGS END UP AS LITTER IN THEENVIRONMENT. AND DUE TO THEIR DURABILITY, IT CAN TAKE CENTURIES FOR THEM TO DECOMPOSE.
  6. 6. PROBLEMATICAS PEOPLE’S AWARENESS ABOUT THIS ENVIRONMENTAL THREAT CAUSED BYPLASTIC BAGS ROSE, MONOPRIX STARTED ENCOURAGING CUSTOMERS TO BUY REUSABLE CLOTH BAGS TO CARRY THEIR PURCHASES.
  7. 7. PROBLEMATICAS PEOPLE’S AWARENESS ABOUT THIS ENVIRONMENTAL THREAT CAUSED BYPLASTIC BAGS ROSE, MONOPRIX STARTED ENCOURAGING CUSTOMERS TO BUY REUSABLE CLOTH BAGS TO CARRY THEIR PURCHASES. HOWEVER, MEANWHILE PEOPLE CONTINUE TO USE PLASTIC BAGS.
  8. 8. INSIGHTSTHE MAIN REASON PEOPLE ARE NOT USING MONOPRIX’S CLOTH BAGS IS THAT THE DESIGNS ARE DULL AND MONOTONOUS . (PEOPLE ACTUALLY EVEN TEND TO FEEL EMBARASSED CARRYING THEM.)
  9. 9. INSIGHTSTHE MAIN REASON PEOPLE ARE NOT USING MONOPRIX’S CLOTH BAGS IS THAT THE DESIGNS ARE DULL AND MONOTONOUS . (PEOPLE ACTUALLY EVEN TEND TO FEEL EMBARASSED CARRYING THEM.) PEOPLE ARE BECOMING ECO – FRIENDLIER BUT THE RESULTS OF THEIR ECO- INVESTMENTS ARE ONLY VISIBLE ON THE LONG TERM. IT’S DIFFICULT FORPEOPLE TO MEASURE THE VALUE OF THEIR CONTRIBUTIONS WHICH TENDS TO BE DISCOURAGING.
  10. 10. SOLUTIONSO THE SOLUTION IS SIMPLE:
  11. 11. SOLUTION SO THE SOLUTION IS SIMPLE:WE WILL GIVE PEOPLE CLOTH BAGS WITH MORE INTERESTING DESIGNS.
  12. 12. SOLUTION SO THE SOLUTION IS SIMPLE:WE WILL GIVE PEOPLE CLOTH BAGS WITH MORE INTERESTING DESIGNS. AND MORE IMPORTANTLY
  13. 13. SOLUTION SO THE SOLUTION IS SIMPLE: WE WILL GIVE PEOPLE CLOTH BAGS WITH MORE INTERESTING DESIGNS. AND MORE IMPORTANTLYWE WILL MAKE THE RESULTS THAT PEOPLE HELP BEING ATTAINED BY USING THESE BAGS, VISIBLE.
  14. 14. SOLUTIONAND JUST ONE MORE THING:
  15. 15. SOLUTION AND JUST ONE MORE THING:TODAY, HUNDREDS OF THOUSANDS OF YOUNG GRAPHIC DESIGNERS ARE LOOKING FOR OPPORTUNITIES TO PROMOTE THEMSELVES.THROUGH WEBSITES, BLOGS AND SOCIAL NETWORKS THEY SPREAD THEIR WORK THROUGH THE ONLINE WORLD.
  16. 16. SOLUTION AND JUST ONE MORE THING: TODAY, HUNDREDS OF THOUSANDS OF YOUNG GRAPHIC DESIGNERS ARE LOOKING FOR OPPORTUNITIES TO PROMOTE THEMSELVES. THROUGH WEBSITES, BLOGS AND SOCIAL NETWORKS THEY SPREAD THEIR WORK THROUGH THE ONLINE WORLD.BUT WHAT IF THEY HAD A CHANCE TO PROMOTE THEIR WORK OFFLINE, IN THE REAL WORLD?
  17. 17. SOLUTIONSO CAN WE SAVE THE ENVIRONMENT BY HELPING THESE ARTISTS?
  18. 18. SOLUTIONINTRODUCING:SAVEABAG.COM
  19. 19. SOLUTIONTHE SAVEABAG.COM IS A PLATFORM WITH TWO FUNCTIONS:
  20. 20. SOLUTION THE SAVEABAG.COM IS A PLATFORM WITH TWO FUNCTIONS:1 TO PROMOTE THE WORKS FROM YOUNG GRAPHIC DESIGNERS.
  21. 21. SOLUTION THE SAVEABAG.COM IS A PLATFORM WITH TWO FUNCTIONS: 1 TO PROMOTE THE WORKS FROM YOUNG GRAPHIC DESIGNERS.2 TO VISUALIZE THE RESULTS OF USING CLOTH BAGS INSTEAD OF PLASTIC ONES.
  22. 22. SOLUTIONWE CHALLENGE DESIGNERS TO PROPOSE BEST GRAPHIC SOLUTIONS FOR CLOTH BAGS.
  23. 23. SOLUTIONWE CHALLENGE DESIGNERS TO PROPOSE BEST GRAPHIC SOLUTIONS FOR CLOTH BAGS. THOUSANDS OF VOTES WILL CIRCULATE ON THE WEBSITE AND CONNECTED SOCIAL MEDIA LIKE FACEBOOK AND TWITTER. PERIODICALLY THE MOST BRILLIANT DESIGNS WILL BE CHOSEN AS CLOTH BAG OF MONOPRIX. THIS WILL HAPPEN AS FREQUENTLY AS POSSIBLE TO MAXIMIZE THE CHANCES OF THE PARTICIPATING ARTISTS.
  24. 24. SOLUTIONAND MORE IMPORTANTLY, WE WILL VISUALIZE HOW MANY PLASTIC BAGS ARE SAVED EXACTLY BY USING THESE SPECIALLY DESIGNED CLOTH BAGS.
  25. 25. SOLUTIONAND MORE IMPORTANTLY, WE WILL VISUALIZE HOW MANY PLASTIC BAGS ARE SAVED EXACTLY BY USING THESE SPECIALLY DESIGNED CLOTH BAGS.COSTUMERS WILL BE ENCOURAGED TO REGISTER ON THE SITE TO ORDER THEIRBAGS AND REGISTERING WILL BE SIMPLE AS SAVEABAG.COM ALLOWS SOCIAL MEDIA PLUGINS.
  26. 26. SOLUTIONAND MORE IMPORTANTLY, WE WILL VISUALIZE HOW MANY PLASTIC BAGS ARE SAVED EXACTLY BY USING THESE SPECIALLY DESIGNED CLOTH BAGS.COSTUMERS WILL BE ENCOURAGED TO REGISTER ON THE SITE TO ORDER THEIRBAGS AND REGISTERING WILL BE SIMPLE AS SAVEABAG.COM ALLOWS SOCIAL MEDIA PLUGINS.ONCE THEY REGISTER, A BAR CODE WILL BE PRINTED ON THEIR FIRST BAG THAT WILL BE MAILED TO THEIR ADDRESS.
  27. 27. SOLUTIONEVERY TIME THEY PAY THEIR PURCHASES IN MONOPRIX, THE BAR CODE ON THE BAG WILL BE SCANNED WHICH MEANS AT LEAST ONE PLASTIC BAG IS BEING SAVED.
  28. 28. SOLUTIONEVERY TIME THEY PAY THEIR PURCHASES IN MONOPRIX, THE BAR CODE ON THE BAG WILL BE SCANNED WHICH MEANS AT LEAST ONE PLASTIC BAG IS BEING SAVED.THE INFORMATION WILL AUTOMATICALLY UPDATE SOCIAL MEDIA STATUSES BY MENTIONING HOW MANY BAGS WERE JUST SAVED.
  29. 29. SOLUTIONEVERY TIME THEY PAY THEIR PURCHASES IN MONOPRIX, THE BAR CODE ON THE BAG WILL BE SCANNED WHICH MEANS AT LEAST ONE PLASTIC BAG IS BEING SAVED.THE INFORMATION WILL AUTOMATICALLY UPDATE SOCIAL MEDIA STATUSES BY MENTIONING HOW MANY BAGS WERE JUST SAVED. MEANWHILE ON SAVEABAG.COM, CUSTOMERS WILL SEE ONE PLASTIC BAGICON ADDED TO THEIR PERSONAL ACCOUNT. THIS WAY THEY CAN CLEARLY SEE HOW MANY PLASTIC BAGS THEY SAVED SO FAR.
  30. 30. SOLUTIONMOST IMPORTANTLY, IN ORDER TO REALLY ENGAGE CUSTOMERS, SAVEABAG.COM WILL HAVE A SCORE SYSTEM.
  31. 31. SOLUTION MOST IMPORTANTLY, IN ORDER TO REALLY ENGAGE CUSTOMERS, SAVEABAG.COM WILL HAVE A SCORE SYSTEM.ONCE A CUSTOMER GAINS A SPECIFIC AMOUNT OF ICONS , CORRESPONDINGTO THE NUMBER OF PLASTIC BAGS SAVED, HE OR SHE CAN UNVEIL THE SECOND CLOTH BAG WITH THE NEWEST GRAPHIC DESIGN. (SO JUST LIKE IN VIDEO GAMES, PEOPLE CAN LEVEL UP BY INCREASING THEIR SCORE.)
  32. 32. SOLUTION MOST IMPORTANTLY, IN ORDER TO REALLY ENGAGE CUSTOMERS, SAVEABAG.COM WILL HAVE A SCORE SYSTEM.ONCE A CUSTOMER GAINS A SPECIFIC AMOUNT OF ICONS , CORRESPONDINGTO THE NUMBER OF PLASTIC BAGS SAVED, HE OR SHE CAN UNVEIL THE SECOND CLOTH BAG WITH THE NEWEST GRAPHIC DESIGN. (SO JUST LIKE IN VIDEO GAMES, PEOPLE CAN LEVEL UP BY INCREASING THEIR SCORE.) HUNDREDS OF DESIGN BAGS WILL BE AVAILABLE ON SAVEABAG.COM. THEONLY WAY TO GET THE NEWEST ONES IS BY FREQUENTLY USING THE CURRENT ONES.
  33. 33. SOLUTIONSO SAVEABAG.COM GIVES YOUNG GRAPHIC DESIGNER THE TOOLS TO PROMOTE THEMSELVES.
  34. 34. SOLUTION SO SAVEABAG.COM GIVES YOUNG GRAPHIC DESIGNER THE TOOLS TO PROMOTE THEMSELVES. ANDWILL HELP OUR PLANET BY SYSTEMATCALLY DECREASING THE USE OF PLASTIC BAGS.
  35. 35. CREDITS Concept & Copy: Cheng ZhangConcept & Art Direction: Marion Blatter

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